...MKT640 – A Managerial Approach to Marketing Abstract There are several different aspects that come into play when launching a new product. Assessing the need, market and potential competition are just a few of the obstacles that must be addressed to successfully launch a new product and have success with that launch. There are many steps to this process and this paper will speak to those steps. Unit 2 Individual Project Introduction When attempting to launch a new product, much research must be done to determine if there is a target audience for the product being launched. It must also be determined if there is a need for the product. Lastly, research should be done to determine if a similar product is already on the market. Maslow’s Theory of Need and its Application to Marketing Maslow’s theory of need basically states that human beings have five levels of need. In order for someone to move to the next level, the previous level must be met in some form. The five levels of need are as follows: physiological, safety and security, social and belongingness, ego, status, and self-esteem, and finally self-actualization needs (Berl, Williamson & Powell, 1984). Basically, the theory states that if a person is starving, that is their primary need at that time. Until that need is met, they are not concerned with safety or any of the other levels. Once that need is met, in that they have a steady food source, then the person will move to the next level and...
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...Research or Interview Paper Instructions You can choose 1 of the following two options for your Research or Interview Paper. Your paper will be 7 double-spaced pages for the main content (not including the cover page and reference page). Your choices include: 1. A research paper Steps for writing the research paper: a) Choose a topic in Managerial Economics. b) Submit the topic and the outline of the paper to the instructor anytime for approval. c) A minimum of 3 references besides the textbook are required. Liberty University library has excellent resources for your search for journals. http://www.liberty.edu/index.cfm?PID=178 OR 2. An interview paper Steps for writing the interview paper: a) Choose a topic in Managerial Economics. b) Design at least 5 questions according to the topic. c) Submit your questions to the instructor for approval. d) Contact a local or non-local company for an interview. e) Conduct the interview for answers to your questions. f) The paper must have 3 parts: • The description of the company; • Interview questions and answers; and • Your comments. *The research paper is to be done individually, not as a group. **Do not wait until the last module/week to work on the paper. Do it as early as possible. ***A paper that was written for other classes would not be accepted for...
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...Case Study: Chapter 8 Aaron Lambert Saint Leo MBA 540 Managerial Economics Analyzing Managerial Decisions: Leaving New York for the Farmlands of Illinois While the co-workers may be rightly supportive of the individual’s aspirations, they are likely not qualified to advise him on this matter. The individual claims to have $800,000.00 saved from bonuses at his current place of employment. Based on that information alone, it appears that he is considering walking away from what seems like a fairly secure and profitable situation at his current job and committing to a new and less certain endeavor. With reports implying that demand for corn will soar the farming proposition may seem like a good idea; however, our potential farmer needs to consider other factors. The costs associated with acquiring the land are known and estimated to be $800,000.00, but there are other costs involved that are considerable and quite fixed. He will need to purchase farming equipment and machinery, which will require much more cash upfront in addition to the land. These fixed costs definitely need to be factored into the decision but are omitted in the text. If he has a lot more of that bonus money remaining, he could purchase the machinery outright. If paying cash is not possible he will need to take up a loan, lease, or rent; either option resulting in additional expenses incurred each period. Based on an article published by the University of Illinois in 2014, corn farmers in Illinois...
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...MID-TERM EXAM - 1st Semester, 2012 |Date |Time |Course Title & Code |Room No. | |29 June, 2012 |11.00 am ~ 12.30 pm |501: Accounting System & Auditing |502 | |(Friday) | | | | |30 June, 2012 |7.00 pm ~ 8.30 pm |502: Managerial Economics |402 | |(Saturday) | | | | |06 July, 2012 |3.00 pm ~ 4.30 pm |503: Business Communication |502 | |(Friday) | | | | |07 July, 2012 |7.00 pm ~ 8.30 pm |504: Advanced Management |502 | |(Saturday) | | | | |13 July, 2012 |3.00 pm ~ 4.30 pm |503: Business Communication...
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...tone and making sure to use a reader-centered perspective that utilizes a "you" approach and positive wording. In addition to a reader-centered perspective, however, you also should consider the difference between what is called a direct and an indirect approach when organizing letters, memos, and e-mail messages, especially ones that convey bad news. DIRECT APPROACH The direct approach anticipates no resistance to its message--for instance, "you've been hired," "your order is being shipped today," or even "the project will be done in one week." In this case, organizing your message is simple. Searle’s mentions that memos and letters should have some kind of brief introduction, sometimes as its own paragraph. If you're using the direct approach, this introduction is simply a straightforward statement of the main point of the message. For instance, if you are writing a letter to confirm an order, simply begin by stating, "We have received your order for part #23-B-4439 and are shipping it today." Then the rest of the letter can provide details like shipping time, cost, etc. Whenever possible, use the direct approach. Most readers are in a hurry and want the main point up front. And if there's no reason for them to respond negatively, there's no reason to delay that main point.Keep in mind that the direct approach applies equally to letters, memos, and e-mail messages. INDIRECT APPROACH Sometimes, your letter, memo, or e-mail message contains "bad news" of some type--a...
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...of what they might think. | In the table below, categorize different leadership approaches that could be used in the work environment you have described. Provide different suggestions for each of the four approaches to leadership. Directive approach | Supportive approach | By using a directive approach, you are providing guidance and training. This can be anything from work scheduling to maintaining clear work performance standards. Linking incentives directly to performance is also an approach worth trying to boost employee morale. Developing clear work rules and procedures can be essential for making any work environment successful. | Being friendly and approachable can be a hard thing to do on an everyday basis. There can be problems that affect a person attitude on a particular day. Showing concern for well being and needs of employees will show that you empathize with their situation and you will strive to better whatever situation that is troubling them. Treating workers as equals and acting in a nonthreatening way can show that you are in the same situation and no one person is more valuable because of their position. | Participative approach | Achievement-oriented approach | By giving a participative approach you can show your employees that you understand...
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...I believe all persuasive approaches will be different depending on who I will be approaching in the audience. I order to have an effective approach I must know who I am approaching and how I will approach them. Considering that a message can be directed to a boss, a peer, a challenging person, or an open-minded person I must be able to construct or tailor my approach according to each person in order to get to the see my point of view and gain their support. Each person will develop their opinions differently not only because each person has their own mind but because each plays a different role. For example, if I am approaching my boss in discussion I must consider the fact that he or she has worked extremely hard to obtain a position where they can lead others and is person who is respected because of their position who goals are in line with that of company’s vision. Therefore, my approach would be to follow the same order of directing my approach to line up with the company’s goals. If I were speaking with a peer, this approach would be probably be the easiest considering that we have established grounds of comfort and our views and goals would be easier. When approaching a peer there is no or very little preparation involved. Usually, peers see things eye to eye and very rarely does someone have to work hard in order to make a good impression or get them to see my point of view. In the case of the challenging person, this would be the complete opposite of a peer...
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...message? We still wish to continue business with them and appreciate the business we’ve had already. • Who is your primary audience? Marble Rivera • What is the audience’s background? Former speaker/ technology company. • What are the audience’s reactions likely to be to your message? Disappointment • Gather Information • What information does your audience need to receive? The email explaining why she won’t be key speaker. • What facts must you gather in order to create an effective message? Our reasons behind why we’re going with Dr. Binter. • Organize the Information • What is your main idea? Keeping her happy and evolving our company at the same time. • Will you use the direct or indirect approach? indirect • Why are you using the approach you chose? I feel she will appreciate us being honest right up front. • Write • Adapt to Your Audience • How will you show sensitivity to your audience's needs? Explaining how we love what she brings to our company and its more of a friendship then a business transaction. • How much credibility...
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...and the task force members needs to determined followed by predictions on how the first week of the task force went. The meeting with Dixon is crucial for Larry to establish clear and concise goals for himself and his future team. Through this meeting, Larry must also determine Dixon's position on the manner and assess to what extent she will be involved with the team. From the information provided in the case, it is clear that Dixon is essentially "dumping" this task on Larry and that she will not even be present for the first two weeks of the task force. From this, Larry has limited options on how to approach Dixon. Larry needs to identify from Dixon what the possible rewards are for success and consequences for failure are. From the additional information provided, Larry correctly approached Dixon in a manner that lead to the ability for Larry to use the upward appeal approach in influence tactics [Ch....
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...meetings he could have been more prepared and feel more relaxed before every single meetings. 2) How will your proposal solve the problems you have defined? My proposal about postponing the meetings would solve problems that will come your way when you are not focused enough. Since his morning started pretty stressful because of the traffic situation, that stressful feeling will most likely follow you during the day. When you feel stressful you are most likely to forget more things for example things you had to do or say during a meeting. Postponing his meetings would give him time to get everything together and feel comfortable going into the meetings. 3) How can you defend your solution from budgetary concerns? In what way is your approach both a solution to the problems of the expatriates at Tex-Mark and a good economic investment? The reason why my solution to postpone the meetings is a good solution because it can keep you away from any budgetary mistakes. I know that those meetings are very important because money is involved. The way I look at the solution for the expatriates is because I think that more time the expatriates get to prepare to go abroad the better they are going to do their work there....
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...Required Textbooks and Equipment Instrument Commercial Manual, Jeppesen (current edition). ICM Airman’s Information Manual, FAA (current edition). AIM Federal Aviation Regulations, FAA (current edition). FAR Airport Facilities Directory, NOAA (current edition). AFD FAA Instrument Pilot Exam Questions/Answers (Gleim). FAA IFR ENROUTE LOW ALTITUDE charts – U.S. L-23/24 US Terminal Procedures (Approach plate) – SE-3 Optional- Jeppesen Chart Subscription, (current Florida coverage). Aviation Weather Services, NOAA, AC 00-45C (current edition). AWS Course Description This course develops aeronautical knowledge required for addition of an Instrument Airplane rating to a Private Pilot certificate. Topics include instrument flying regulations, safety, operations, navigation systems, chart use, weather, flight planning, decision-making, and crew resource management. Prerequisites AS 121. Course Goals This course provides the aeronautical knowledge to continue the development of a professional pilot through practical application of basic aerodynamics, aircraft performance, regulations, and flight planning in a single-pilot, IFR environment. This course also continues to build the understanding of those essential elements of crew resource management, such as crew communication, crew coordination, and teamwork required by the aviation industry. Performance Objectives During this course the student will, to the...
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...development approach is from the theory of Sen which says that development comes about only when capabilities expand. The idea generated from the theory is that the core reason for development is to ensure that human lives are improved. This can only be achieved if there is expansion in what they can be or do. It could include things such as the being well nourished and healthy, participating in the activities of the community and being knowledgeable. Hence, development can only occur once the obstacles that were present preventing an individual from doing something are removed. The obstacles might be in the form of ill health, illiteracy, lack of resources or lack of freedom- both political and civil. When these obstacles are removed one is said to be capable; hence the origin of the concept of capability Sen, 160). Purpose Statement The purpose of this paper is to analyze the concept of capabilities approach that was developed by Amartya Sen, a Nobel Prize winner, and M. Nussban. Amartya has enabled the measurement of human development by the United Development Program (UNDP). He helped invent the capabilities approach, which is the foundation of indices used by UNDP in their measurements. Through these indices the achievement in education and health can be measured in addition to income (Nussbaum, 67). Objectives The main aim of this paper is to establish whether the Human Development Reports (HDRs) have their base relying on the concept of capabilities approach and establish...
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...INSTITUTE OF PHYSICS PUBLISHING Bioinsp. Biomim. 1 (2006) P1–P12 BIOINSPIRATION & BIOMIMETICS doi:10.1088/1748-3182/1/1/P01 PERSPECTIVE Biomimetics—using nature to inspire human innovation Yoseph Bar-Cohen Jet Propulsion Lab, California Institute of Technology, 4800 Oak Grove Drive, Pasadena, CA 91109-8099, USA E-mail: yosi@jpl.nasa.gov Received 7 November 2005 Accepted for publication 7 March 2006 Published 27 April 2006 Online at stacks.iop.org/BB/1/P1 Abstract Evolution has resolved many of nature’s challenges leading to lasting solutions. Nature has always inspired human achievements and has led to effective materials, structures, tools, mechanisms, processes, algorithms, methods, systems, and many other benefits (Bar-Cohen Y (ed) 2005 Biomimetics—Biologically Inspired Technologies (Boca Raton, FL: CRC Press) pp 1–552). This field, which is known as biomimetics, offers enormous potential for inspiring new capabilities for exciting future technologies. There are numerous examples of biomimetic successes that involve making simple copies, such as the use of fins for swimming. Others examples involved greater mimicking complexity including the mastery of flying that became possible only after the principles of aerodynamics were better understood. Some commercial implementations of biomimetics, including robotic toys and movie subjects, are increasingly appearing and behaving like living creatures. More substantial benefits of biomimetics include the development of prosthetics...
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...MMGT 205: Human Behavior in Organization Name: Maria Louella C. Tambis Date: February 15, 2014 Questions: 1. THE PROBLEM Given the situation above, the disaster response team was not able to fulfill its duty to provide efficient, fast and immediate relief assistance and social welfare services to the affected families of the typhoon Ondoy. 2. ROOT CAUSE OF THE PROBLEM * Lack of manpower - the absence of Ms. Cruz and other members of the disaster response team cause the delayed in providing immediate social welfare services to the affected families. * Lack of communication, coordination and support from the members of the disaster response team. 3. ANALYSIS AND RECCOMMENDATION The disaster event is a good opportunity for Ms. Cruz, as a public servant and a social worker in particular to show to the management her passion and dedication about her work. Ms. Cruz should have exerted more effort to prove to the management of her capabilities as a social worker. Considering that Ms. Cruz is new in the department, maybe the reason why she acted or behave that way because she did not feel the urgency or importance of her role as a social worker especially in times of disaster response. Based on the above situation, it is improper for Mr. Santos to compare Ms. Cruz with the rest of employees who were able to perform their job well. He should better understand that individuals differ with each other in many aspects i.e capabilities, attitudes...
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...Coach Mike Krzyzewski (Coach K.) and Coach Robert Knight (Coach Knight) were two of the most winning and successful coaches to ever coach basketball. These men are not just known for their record wins, but for their unique leadership. They each had a unique way of leading their teams. Coach Knight was Indiana University’s head basketball coach and became a legend there. Coach K. was the head coach at Duke University since 1980. A fact of interest, both of these two men knew each other in an earlier time. Coach Knight had been Mike Krzyzewski’s basketball coach when he played for the United States Military Academy at West Point. It was there they began to build a relationship of trust and respect that would follow and remain with them throughout both of their careers and beyond, as they were also friends. Each of these men have differing ways in which they lead their teams, but there are leadership styles which they shared when it came to coaching. When taking the model which Robert Katz developed we can see there are skills that did account for their success. Coach Knight held two of the leadership traits that were professed by Katz. Those were technical skills and conceptual skills. He had the ability to know exactly was needed and how to make changes based on each individual situation. According to Katz’s model, Coach Knight did not have human skills. He was known for his roughness (e.g; using high levels of profanity and throwing objects onto the court). He did not have human...
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