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Managerial Decisions

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RUNNING HEAD: ECONOMICS FOR MANAGERIAL DECISION MAKING: MARKET STRUCTURES

Economics For Managerial Decision Making: Market Structures
Samuel Cole
ECO/GM561 International Economics Dr Leo Stevens Feb 7, 2011

CERTIFICATE OF ORIGINALITY: I certify that the attached paper is my original work. I affirm that I have not submitted any portion of this paper to any previous course, and neither has anyone else. I confirm that I have cited all sources from which I used language, ideas, and information, whether quoted verbatim or paraphrased. Any assistance I received while producing this paper has been acknowledged in the References section. I have obtained written permission from the copyright holder for any trademarked material, logos, images from the Internet, or other sources. I further agree that my name typed on the line below is intended to have, and shall have, the same validity as my handwritten signature. Samuel Cole

In the present global market, firms compete for market share and the demand from consumers using many strategies and systems. There is a significant difference between price competition and non-price competition. “Price competition can involve discounting the price of a product to increase demand (cost-plus, predatory and limit pricing). Non-price competition focuses on other strategies for increasing market share (advertising and sales promotion policies, and collusion and cartels,” (Margetts, 2010). Quasar Computer is a pioneer in the manufacture of optical laptops and has done extensive research and developed an optical notebook which is almost five times faster than traditional chip-based computers. In this paper, this writer creates a set of pricing and non-pricing strategies designed to enable Quasar to maximize its economic profits in different market structures. This writer also...

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