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Managerial Economics & Global

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Submitted By kennya1906
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Introduction Your supervisor has asked you to compute the elasticities for each independent variable. Assume the following values for the independent variables:

Q = Quantity demanded of 3-pack units
P (in cents) = Price of the product = 500 cents per 3-pack unit
PX (in cents) = Price of leading competitor’s product = 600 cents per 3-pack unit
I (in dollars) = Per capita income of the standard metropolitan statistical area
(SMSA) in which the supermarkets are located = $5,500
A (in dollars) = Monthly advertising expenditures = $10,000
M = Number of microwave ovens sold in the SMSA in which the
Supermarkets are located = 5,000
Computations
P = 500, PX = 600, I = 5500, A = 10000, M = 5000,
The regression equation is listed below:
QD = -5200 - 42*500 + 20*600 + 5.2*5500 + 0.2*10000 + 0.25*5000 = 17650
Price elasticity = (P/Q)*(dQ/dP)
From regression equation, dQ/dP = -42.
Price elasticity EP= (P/Q) * (-42) = (-42) * (500 / 17650) = -1.19
Likewise,
EPX = 20 * 600 / 17650 = 0.68
EI ­= 5.2 * 5500 / 17650 = 1.62
EA = 0.20 * 10000 / 17650 = 0.11
EM = 0.25 * 5000 / 17650 = 0.07

Implications
Price elasticity of demand shows a relationship between price and quantity demanded (Berman, 2013). In computing the equation the price elasticity is determined to be -1.19. The price elasticity of -1.19 shows a one percent increase in the price of the product. This means that the quantity demanded has dropped by 1.19%. Analyzing these results show that the demand is somewhat elastic and an increase in price can potentially drive consumers away.
The Cross-price elasticity is 0.68 which means when the price of a competitor’s product goes up by 1%, then quantity demanded of this product will increase by 0.68%. Inelastic demand happens when there is a

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