1. Analyzing Managerial Decisions: Consumer Choice and Graphical Tools

a. Two potential actions that you might take to sell more wine in the country. First, use strong marketing strategy to make wine be more familiar with other alcohol preferred people. Second, add functionality to wine’s concept. Make people think wine as a healthy drink. It will increase wine’s demand dramatically. b. Are there any feasible policies to increase wine sales in the country? For the soft launching, the company should consider why most of people in country B usually drink other alcohols. According the research result, the company makes a plan to increase sales volume of wine. For example, if people in country B prefer to drink low degree of alcohol, the company will focus on selling a low degree wine, such as sparkling wines. Or if people in country B prefer to drink add-flavored alcohol, the company tries to launching add-flavored wine, such as ice-wine. And then strengthen the marketing strategy to make people be more familiar with wine.

2. Analyzing Managerial Decisions: Interwest Healthcare Corp. a. What are the potential sources of the problem? First, the hospital administrator did not properly completing to enter data into the firm’s MIS. Second, there was no regulation and reward program to enhance the hospital people’s participation. Third, Singh’s communication skill wasn’t good enough to persuade the hospital people to do right thing. b. What information would you want to analyze? First, consider the motivations for the workers who are not properly completing their tasks. Second, find how the hospital officer’s behavior might be changed. c. What