...COURSE AND SUBJECT GUIDE POSTGRADUATE MANAGEMENT PROGRAMS 2010 The information contained in this Course and Subject Guide: • • is current only at the date it is published and Melbourne Business School is under no obligation to update the information or correct any inaccuracy which may become apparent at a later date; and is not intended to provide or make recommendation on which you should rely. Melbourne Business School reserves the right to change course content, lecturers, course time, examination procedures and other course details. To the extent permitted by law, Melbourne Business School specifically excludes any liability for any error or inaccuracy in, or omissions from, the information in this Guide and any loss or damage which you or any person may suffer. Last updated: 12 March 2010 1 2 MELBOURNE BUSINESS SCHOOL 2010 ACADEMIC CALENDAR ___________________________________________________________________ TERM 1 Thursday Monday Tuesday 14 January 18 January 26 January Orientation Evening – Weekend Mode and Standard Part Time World of Management Weekend Mode and Part Time (until Friday 22 January) Australia Day Academic School Holiday Carlton Campus on Sunday operations Monday Thursday Friday Monday Thursday Friday Friday Thursday Friday Sunday 9 February 18 February 26 February 8 March 18 March 19 March 2 April 15 April 16 April 25 April Commencement Term 1 Teaching (standard 12-week format subjects) Weekend Mode – Module 1a (until...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to. Write a ten to fifteen (10-15) page paper in which you: 1. Copy or re-create the picture advertisement and include it on the title page. 2. Craft a message for this image and its appeal to the public on behalf of Benetton. 3. Define the goal of this campaign and the targeted audience with supporting rationale. 4. Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model. 5. Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address: 1. The technologies used along with expected benefits of each. 2. How the message and goals will be promoted. 3. Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign. Be sure to discuss the expected benefits that accompany each external partner you identified. 4. Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on...
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...Principles of Marketing (MKTG 320) Fall 2013 Syllabus (Tentative) Madan M.Batra (MBA, Ph.D.) Professor of Marketing and International Business Room 406A Eberly 724-357-5776 (Office) 723-388-9595 (Cell) batra@.iup.edu Office Hours Tuesdays and Thursdays: 12:15 to 2:00 p.m. & 3:15 to 3:30 p.m. Wednesdays: 1:00 to 2:00 p.m. Please see the D2L course website for announcements concerning any changes in office hours during a specific week. Instructor Profile I am a professor of marketing and international business at Eberly College of Business and Information Technology. My academic preparation includes MBA in International Business (Dalhousie, Canada), and MS in Marketing and Ph.D. in International Business with focus on International Marketing—both from the University of Wisconsin-Madison. I have worked at a managerial level in a large multinational enterprise. I have taught a wide range of courses--International Business, International Marketing, The Global Village, Self-Marketing, Marketing Internship, Principles of Marketing, Consumer Behavior, Marketing Research, Seminar in Marketing, and Marketing Management at undergraduate, graduate and executive levels. My research interests are in international business, business sustainability, international marketing ethics, advertising ethics, self-marketing, export marketing, cross-cultural marketing, experiential education, and effective pedagogy. My research articles are published in numerous journals that...
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...Creating, Financing, and Marketing a Business BUS 100 March 3, 2013 Creating, Financing, and Marketing a Business A partnership is a voluntary agreement under which two or more people act as co-owners of a business for profit (Kelly & McGowen, 2012, p. 76). There are some advantages of this form of agreement whereas each partner has the right to participate in the company’s management and share in profits and losses, but also has unlimited liability for any debts the company incurs. A partnership is easier to establish compared to a corporation. Each partner will share start-up cost, and reciprocate support and motivation. Partnership earnings that pass through the business are taxed only as the partners’ personal income. In contrast to, unlimited liability, partners are jointly and individually liable for the business activity of the other. If a partner withdraws from the partnership, he is still responsible for any debt the business had at the time of withdrawal, it does not matter who created the obligation. Decisions are shared and differences of opinion can lead to disagreements, which can lead to one partner buying out the other. The various funding options for small businesses offer an individual an alternative to partnership. Federal, state, and local governments have all created government subsidy or incentive programs try to facilitate small business funding. Commercial banks and private investors also play a key role in funding small businesses...
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...manufacturers in FMCG (Fast Moving Consumer Goods) sector at Dhaka in Bangladesh. The theoretical framework was designed based on the literature and hence two hypotheses were formulated. The samples were selected by Proportionate Stratified Sampling method. The data were collected by distributing 10 items questionnaires to 50 retailers under different categories in Dhaka. The questionnaire was developed on the basis of exploratory research which were used to measure retailers attitude. Data collected were sorted out and keyed in into SPSS and were analyzed using descriptive statistics to answer the research question. Using the Factor analysis we have extracted four factors and named those factors as Manufacturer’s Production Standard, Managerial Efficiency, Promotional Capability and Customer Solution Capability. The result of the Multiple Regression analysis showed that there is a significant relationship between retailers’ attitude (dependent variable) and the factors determined in the factor analysis (independent variables). Together the independent variables explained 67.9% of the variance of the dependable variables whereas the remaining 32.1% was due to unidentified variables. Therefore the results of the study definitely play a vital role and leave an ever lasting impact to be used in decision making by retailers and the entire company as a whole....
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...MBA 6053, Economics for Managers Course Syllabus Course Description Review of managerial economics and problems encountered in firm management. Examines changing economic environment, business trends and fluctuations, and introduces forecasting techniques. Prerequisites None Course Textbook Keat, P., & Young, P. (2009). Managerial economics (6th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. Discuss managerial economics and its relationship to microeconomics and other related fields of study such as finance, marketing, and statistics. 2. Decide economic goals for the firm and develop optimal decisions that will bring the firm closest to those goals. 3. Define supply, demand, and equilibrium price. 4. Apply the concepts of price elasticity, cross-elasticity, and income elasticity. 5. Specify the components of a regression model that can be used to estimate a demand equation. 6. Define production function, and explain the difference between a short-run and a long-run production function. 7. Distinguish between economic cost and accounting cost. 8. Describe the key characteristics of the four basic market types used in economic analysis. 9. Cite the main differences between monopolistic competition and oligopoly. 10. Analyze the practice of cartel pricing. 11. Illustrate game theory, and explain how it helps better understand mutually interdependent management decisions. 12. Define...
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...In: Business and Management Mis Exam Chapter 01:An Introduction to Information Systems TRUE/FALSE 1. Information and data are essentially the same thing. ANS: F PTS: 1 REF: 5 2. Computers are required to organize or process data. ANS: F PTS: 1 REF: 7 3. Using a computer to forecast future sales and order more inventory before a shortage can occur is an example of information system feedback. ANS: T PTS: 1 REF: 12 4. A CBIS is a single set of hardware, software, databases, telecommunications, people, and procedures configured to collect, manipulate, store, and process data into information. ANS: T PTS: 1 REF: 12 5. The technology infrastructure is a set of shared IS resources that form the foundation of each computer-based information system. ANS: T PTS: 1 REF: 12 6. Today’s more advanced processor chips have the power of 1990s-era supercomputers. ANS: T PTS: 1 REF: 13 7. Teraflops is a measure of computer storage capacity. ANS: F PTS: 1 REF: 13 8. Application software such as Windows Vista and Windows Seven control basic computer operations such as start-up and printing. ANS: F PTS: 1 REF: 14 9. Software is needed for computers of all sizes from cell phones and small hand held devices to the largest supercomputers. ANS: T PTS: 1 REF: 14 10. Private cloud computing applications are available to everyone. ANS: F PTS: 1 REF: 15 11. Information about the documents on the Web and access to these documents are controlled...
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...In Malaysia, the provision for education is the biggest challenge for the government as the nation strives to become a fully developed country by the year 2020. One solution is to use technology as an enabler to bring education to the masses. Universities are taking up the challenge by updating the content of their programs but more importantly, utilizing the latest technologies to improve the delivery systems. One of the emerging delivery systems much talked about is Open and Distance Education which is fast becoming the way of providing education to the masses. As a result of this new phenomenon, in August 1999, the Minister of Education invited Multimedia Technology Enhancement Operations Sdn. Bhd. (METEOR), a consortium of 11 public universities in the country, to set up an open university. The move by the Minister led to the establishment of Open University Malaysia (OUM) in August 2000 followed by its official launching on 26 August 2002 by the Right Honorable Dato Seri Dr. Mahathir Mohamad, the then Prime Minister of Malaysia. OUM is the seventh private university in Malaysia. Although incorporated as a private university under the Private Higher Education Institutions Act 1996, the University leverages on the quality, prestige and capabilities of its strategic partners - a consortium of the 11 public universities. OUM adopts the motto “University for All" which is consistent with its philosophy on democratization of education. This philosophy underlies the belief...
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...MGT 521 WEEK 2 To purchase this visit here: http://www.activitymode.com/product/mgt-521-week-2/ Contact us at: SUPPORT@ACTIVITYMODE.COM MGT 521 WEEK 2 week 2 complete 1- Complete the Effective Research and Writing at University of Phoenix Module. Save a screen shot of the completion screen as a Microsoft Word document on your computer once you finish the module. Click the Assignment Files tab to submit your assignment 2- Navigate to the My Career Plan in Phoenix Career Services. Complete the Career Plan Building Activity: Work Culture Preferences. Note. Access to Career Plan Building Activity: Work Culture Preferences is only available after you complete the Career Plan Building Activity: Competencies. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Work Culture Preferences and Competencies. Reflect on your results. How can knowing your ideal work culture help you in developing strategic and operational plans to achieve organizational goals? Which competencies are essential to conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis? How do your competencies relate to the essential competencies for conducting a SWOT analysis? Click the Assignment Files tab to submit your assignment. 3- You have decided to pursue an MBA degree either to further your career, start a new career, or achieve a personal goal. In this program, you will study the functional areas of business. ...
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....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major Elective Courses...................................75 e. Management Specialisation Courses..............89 f. Marketing Specialisation...............................105 g. Finance Specialisation..................................105 8. BBS Course outlines..............................................116 a. Core Courses................................................116 b. Elective...
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...to serve as an introductory and general survey business to acquaint students with the importance of business as a field of study. It involves general outlines of various aspects of business including management, marketing, finance, accounting, business law, human resources management and information systems. Topics to be covered include understanding of business environment, entrepreneurship, global aspects, managing operations, functions of management, basic principles of marketing, managing information, principles of accounting, money and banking and business law. This course will prepare students to take higher level courses in these various related fields. COURSE OBJECTIVES --- To prepare students with basic tools and knowledge required to understand business growth and development with respect to SMEs, entrepreneurship, supply chains and disruptive innovation --- To set the foundations for development of knowledge and information necessary for the success of business ventures. --- To relate the various processes of accounting, finance, marketing, management, information systems and business law to the total system and to understand the coordination of these activities to the total business concept. --- To provide the fundamentals of business and managerial leadership skills with emphasis on understanding the requirements of businesses in the twenty-first century. Learning Outcomes At the end of the course the student should be able to --- Give a good account...
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...Marketing Research MKTG 3401 – Fall 2012 Section 01 W/F 11:45 am – 1:25 pm 330 Dodge Professor: Felicia Lassk Office: Hayden Hall 202 Office hours: W, 1:30 – 2:30 p.m. or by appointment Phone: (617) 373-5307 Email: f.lassk@neu.edu Blackboard: blackboard.neu.edu “MKTG 3401 Lassk Fall 2012” Text: Marketing Research, Malhotra, 6th Edition, 2010 – NU custom text. Prerequisites: MKTG 2201, MGSC 1201 and 64 SH toward the degree Course Description: This course focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. The course covers topics such as problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Statistical Package: SPSS is available as a 6-month rental for $35 plus $4.99 download fee. Details on how to access the rental are provided in the Tech Marketplace of MyNEU Portal under “Free and Discounted Software – More Software tab.” SPSS is also available for free through MyApps using MyFiles to house your data files. Please note, to access SPSS with MyApps on campus, you must be connected to “NU-Secure” wi fi. Details to access MyApps and“NU-Secure” wi fi is provided in the MyNEU portal. You must be able to access SPSS through either of these options by 9/19. ...
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...Partnership and business Christopher Crumbley Strayer University Mr. Swinney Business 100 June 3, 2013 Pros and Cons of partnership as form of ownership There are many benefits when dealing with partnership and the good thing about it is how easy they are to start up and the simplicity of maintaining it. The partnership would have to establish a corporation or limited liability company known as a LLC, the great benefit of this is business do not have to register with the state and pay fees, and the partners , not the partnership are taxed , and filing income tax returns is relatively easy. The difference is that there are no need to file a different tax returns from cooperate and its owners. In partnership, it offer flexibility, the partners can dictate their responsibilities and benefits as they wishes for the good of the business. The organization is set up different than a corporation, because of how they are able to distribute the profits and losses. Even though a partnership takes on more financial risk, the end results can have a higher profit turnover, because generally, corporations distribute dividends evenly depending on the stock percentage held by each stockholder. Partnerships are always not the best way to go because they could be very risky at times, the greed and irresponsible of any individual could potentially bind all of the others partners. It is best that business is agreeable with trustworthy partners and not friends and family. There should...
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...BUSI 510B Managerial Economics Week 7 – Assignment: Final Project December 5, 2010 John Doe Columbia College of Missouri BUSI 510B Managerial Economics Week 7 – Assignment: Final Project Executive Summary In today’s economy that was and still is hurt by the housing market, it is very difficult for Fidelity National Financial (FNF) to remain profitable. FNF is a publicly traded company that focuses on title insurance which is directly tied to real estate sales and refinancing. Since the housing market downturn in 2006, this firm’s total revenue declined by 67% while total costs remained constant with overhead and operating costs. Sales and marketing are not a factor in revenue generation as the firm deposits more cash into a given bank and negotiates earnings credit rates. FNF asks that the bank to refer their mortgage customers to use this firm’s title and escrow services at closings. Thus, the more money the firm deposits at the bank, the more referrals will be generated which increases revenue. Since late 2006 to present day, the number of new mortgages has severely declined thus lowering the FNF’s value. However, it’s not over for FNF quite yet. The firm was able to lower costs by closing local offices and reducing staff in certain depressed markets like Michigan, California, Pennsylvania, and so forth. In addition, they able to reduce operating costs using technology breakthroughs such as increased networking solutions and more effective collaboration tools...
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