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Managing a Global Business Essay

In: Business and Management

Submitted By what45
Words 3943
Pages 16
BUS383
Managing Global
Business Essay

1

Executive Summary:
Using Lenovo as an international business, discuss the impact & role of culture in its business activities in different economies such as the United States & China in terms of political, economic, social & ethical factors.

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Table of Contents
Executive Summary:..............................................................................................................................2
Introduction...........................................................................................................................................4
Conducting Business Internationally..................................................................................................5
Impact & Role of Culture...................................................................................................................7
Difference between Western & Eastern cultures...............................................................................8
Lenovo in China / Eastern Culture....................................................................................................10
Lenovo in USA / Western Culture....................................................................................................12
Current Affairs.................................................................................................................................13
Conclusion:..........................................................................................................................................14
Reference List......................................................................................................................................15...

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