NICHOLAS WANDEO
11JBAE116

TERM PAPER
IBM 403 – MULTI CULTURAL COMMUNICATION.

DUE DATE: 18TH OCTOBER 2013.
LECTURER: C.W. SAKWA.

PROFESSOR GEERT HOFSTED DIMENSIONS.

QUESTION.

A thorough understanding of the study of culture and intercultural communication must include the influential work of Professor Geert Hofsted. Examine comprehensively the cultural dimension model he came up with. Are there any additional development done by other Hofstede’s finding on cultural groups?

INTRODUCTION
International business is different from domestic business because countries are different in all nature. We can say that national differences in political, economic and legal system influences the benefits, cost and risks associated with doing business in different countries in the world.
Scholars have never been able to agree on a simple definition of culture. In the 1870s the anthropologist known as Edward Tylor gave a definition of Culture as that complex whole which includes knowledge, belief, art, morals, law and other capabilities acquired by man as a member of society.
On the other hand Greet Hofsted an expert on cross-cultural differences and management defined culture as the collective programming of the mind which distinguishes the member of one human group from another. He noted that Culture in this sense includes system of values and Values are among the building blocks of culture.
While a well renowned Sociologist, by the name Zvinamenwirth and Robert Weber also sees culture as a system of ideas and argues that these ideas constitute a design for living.

Greet Hofsted view culture as a system of values and norms that are shared among a group of people and that when taken together constitute a design for a living. By value we mean abstract ideas about what a group believes to be good, right, and desirable. In other word values can be simply referred to as