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Managing Business and Information Technology

In:

Submitted By natalieyip
Words 1386
Pages 6
Name: Yip Wing Tak
Student ID: 13032581D
Department: LMSS
Introduction

With the advancement of technology, location-based commerce is gaining in popularities among companies and one of the newest trends is to use location-based advertising which could more precisely to target the potential customers. Location-based advertising is a newly emerging form of advertising which integrates mobile advertising with location-based services. Using this technology, customers locations could be pinpointed and location-specific advertisements could be sent to their mobile devises. According to Emarker (2014), the number of smartphone users in the world have surpassed 1 billion in 2012 and totaled 1.75 billion in 2014. It is also expected that the adoption of smartphone will continue on a fast-paced trajectory through 2014. As more and more people in the globe are using smartphone in this time and age, companies are grabbing chance to penetrate into the location-based advertising so to increase the chance to hit the right potential customers.

Source: http://www.emarketer.com/Article/Smartphone-Users-Worldwide-Will-Total-175-Billion-2014/1010536

How location-based advertising works?

Location-based advertising is divided into 2 types, which is the opt-in and opt-out approach.

For the Opt-out advertising, it refers to a not requested service which allows companies to target customers until they no longer want to advertisement to be sent to them. (Aaron,Strout, 2011) This is a very common approach of advertising nowadays and it is not uncommon to be seen in our daily lives. Many of the apps that we download into our smartphones actually have built-in features that could detect user’s location and the permission and approval of obtaining such user’s location information is indeed asked when the app is downloaded.
By knowing the users’ locations, the app could load

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...Evolution of Business Nikoa Jefferson MGT/426 April 25, 2015 Sharla Walker Evolution of Business Role of Innovation The business environment is continuously evolving with the integration of new management trends developed to create opportunity and respond to various challenges. However, with the unpredictability of the business environment which is driven mainly by globalization and technology, innovation turned out to be increasingly important to success. It means that innovation and strategy is converging to help in productivity. Innovation has the potential to change the agents within an organization to become better entrepreneurs to meet various challenges. Strategic thinking is crucial in creating a coherent, integrative and unifying framework for making decisions particular regarding the direction in which an organization goes and the resources it plans to utilize (Goldsmith, 2009). In some way, strategic thinking utilizes external and internal data, perceptions and opinions. It is proactive, conscious and explicit while defining competitive realm for strategic advantage in the organization. Strategies are formed to improve the performance of an organization which means that the company will have to conduct something unique and different compared to that of the competitors. Whenever an organization develops a new strategy, it means that they are establishing change whether it is innovative...

Words: 1475 - Pages: 6

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It Doesn’t Matter by Nicholas G. Carr

...executives are wrong who believe that information technology is a strategic value that provides a competitive advantage. He says: ‘As information technology’s power and ubiquity have grown, its strategic importance has diminished. The way you approach information technology investment and management will need to change dramatically.’ Scarcity gives the capacity to be the basis for a sustained competitive advantage. Because information technology is easily accessible now, the strategic importance of information technology has been reduced. The main focus of this article is that organizations should handle information technology as a product in which it should reduce vulnerabilities, pursue to keep costs low, and avoid taking risks. Information technology’s power and ubiquity has begun to change this technology from strategic resources into factors of production. The three basic functions of information technology are storage, processing, and transport of data which has become one of the most important key to do business. Carr also argues that managers must focus on managing their time and also spend a good time understanding the importance of technology and how it impacts the firm level. Carr believes that companies need to understand that information system cannot provide strategic advantages and that the companies need to focus on managing the information technology cost because information system went through the same phase as earlier technologies. Last but not the least; Carr...

Words: 599 - Pages: 3

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