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Managing Change in Organization

In: Business and Management

Submitted By tarifsaad
Words 443
Pages 2
Managing change in Organization:
There are 7 steps that’s successfully leads to the change process. Those are: 1. Recognition of the need for change 2. Establishment of goals for the change 3. Diagnosis of relevant variables 4. Selection of appropriate change technique 5. Planning for implementation of the change 6. Actual implementation 7. Evaluation and follow up

These steps can be described by applying an example. That is here by:
Lary Page & Sergey Brin, the co-founders of google, agreed to make a slight change in the marketing strategy to keep their position on top in the market among the competitors. They decided to keep their share at least 80% through android applications than other companies like, microsoft, apple, yahoo etc. in the market. And they also decided to make easy process while using google adsence, the money exchange system of google. To ensure these changes, management has to follow the 7 steps change process.

1. Recognition of the Need for Change:
The authorities of google, have met with their managers about their new decisions. They have to recognize these decisions through their employees because reactive change might be triggered by employee complaints, turnover, declines in productivity etc. By recognizing the changes through employees, changes may be effective in the near future.
2. Establishment of goals for the change:
To make change in the management process, specific goals have to be established. What will be the new procedure or what will have to done, is to set up in this stage. For google, what will be their new goals to change in the management process, have to be decided in this step.
3. Diagnosis of Relevant Variables:
In the third step, google has to diagnose what brought on the need for change. They have to diagnose the best way or formation among the relevant variables.
4.

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