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Managing Customers and Time

In: Business and Management

Submitted By miyamose
Words 1218
Pages 5
Managing Customers and Time

Organisation: Burger King
This report discusses managing customers and time. It will evaluate the value of customers for chosen organisation and the focuses on Burger King. Research will examine how target customers influence the company.
The main purpose is to research which type of customers has the potential to influence BURGER KING®. This organisation will increase customer value created, and relate to the theoretical concept to give some usefulness information.
Burger King was founded in 1953. BURGER KING® is the second largest fast food hamburger chain in the world, after McDonald. Currently, the BURGER KING® operates more than 12,300 locations serving over 11 million customers daily in over 76 countries worldwide.
The target customer can be grouped which are children, blue collar worker and young adult. The main targeted population are children. BURGER KING® offers toys in Big Kid Meals to attract its target customers, which is children. Blue collar workers are people who have the busiest lifestyles; possibly balancing life and one job other job to be able to earn living. These customers look for quick and convenient meals because of their busy lives to minimise their own time and gain on working hours. Young adults mostly studying and some may have a part time job. BURGER KING® provides the fastest and cheapest meals to customers who own low wages, an example of this is teenagers and low income workers.
In relations to porter’s competitive forces, bargaining power of customer is described as “the market of outputs: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes”. There are many aspects of competitive forces with Burger King; an example of this includes bargaining leverage, buyer volume, buyer information availability, buyer price sensitivity,...

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