Small business enterprise
(Coursework assignment)
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Task 1. Performance of a Small Business Enterprise

The creation of Cambridge Satchel Company Ltd is more likely sparkling idea rather then some thoroughly planned enterprise. Later become big player and taking its place into market niche. At first look it seems that the company has been raised as a child, engaging only family into the beginning with starting capital of just few hundred pounds. But we needn’t look at this briefly, we should focus exactly on this very moment and deduct conceiving of the idea from its initial start. As founder of the company says - ‘I was determined I wouldn’t go over my £600 – if it didn’t work I’d get a job.’, having this we might consider the whole idea as endeavour to something either great or totally disastrous. The stake £600, the prize new business. Contemporary business entrepreneurs have all their big initial capitals, team of management, PRs and all media and market researchers, but in the light of all this one certain chain of the economy drives it further and provides the foundation of business development in place. This very important chain is small business enterprise. The determination of the single person to create a business is decisive when it comes to a successful start. ‘You can spend thousands and get nowhere if you’re lazy. A limited budget makes you more creative – you know it’s about you making money, not how 5 other businesses have done it before you.’ Saying Julie Deane the founder of Cambridge Satchel Company Ltd. Here in these words is the whole meaning of my point of view according which the small businesses could drive and develop economy forward.

Of course small business needs planning, researching advertising initial capital and last but not least idea of what should be the main business purpose