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Managing People and Organisation

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F84T 34 O1-H4

Organizational goals, objectives and policies

Goals are critical to organizational effectiveness, and they serve a number of purposes. Organisation can have several different kinds of goals and they all have to be appropriately managed. A number of different kinds of managers must be involved in setting goals.

Purpose of Goals: Effective goal planning facilitates effective planning. Goals have following functions:

1. They provide guidance and unified direction for the people in the organization. 2. They serve as a source of motivation for the employees. 3. Goals provide a mechanism for evaluation and control.

The goals may be in the form of:

• Consumer’s goals: the basic reason for the existence of business organization is to make profits and profits are created by consumers. Knowing the needs of the consumers, its fulfilment and satisfaction is one of the primary goals.

• Product or service goals: Organizations have a basic goal of creation of goods and services. The goods produced should be of high quality.

• Operation goals: relate to goals to run the operations of the organization smoothly.

• Secondary goals: all the goals which are not the main part of business. However, it does not imply that are unimportant. For example, protection and enhancement of human resources.

Plans of an Organisation

After mission has been established and the objectives clearly spelt the next step is the creation of plans in the organization. Plans are commitment to a specific course of action.
They address: 1. What activities are required to accomplish the objectives? 2. When should the activities be carried out? 3. Who is responsible for doing what? 4. Where the activities should be carried out? 5. When the action should be completed?

At a general level there are three kinds of plans.…...

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