Free Essay

Managment

In: English and Literature

Submitted By ac1869
Words 3268
Pages 14
|Nova Southeastern University |[pic] |
|Farquhar College of Arts and Sciences | |
|Division of Math, Science, and Technology | |
| | |
|Course Syllabus (Fall 2014) | |

Last Date Revised: 4/18/2014

I. COURSE NUMBER AND TITLE:

BIOL 2600 DA2 Medical Terminology/ 3 sem. hrs. Fall Semester 2014 CRN # 20417 Room: TBD

Day and Time: Classroom assignments can be found at the following website (check before class begins in case of changes): http://www.fcas.nova.edu/coursewizard/ Building & Room: Follow the above link to find this course.

II. INSTRUCTOR:

Janice Stone, D.C. Office Hours by appointment before class on Thursdays Phone: Leave message (954) 262-8300 (MST Secretary) E-mail: js2867@nova.edu

Departmental Contact: Dr. Deanne Roopnarine Coordinator of Biology roopnari@nova.edu 954-262-8196

III. COURSE DESCRIPTION

Medical Terminology: This course covers the basic structure of medical terms, including roots, prefixes, and suffixes. Emphasis will also be placed on the terminology of body systems. Medical terms related to anatomy, physiology, pathology, clinical procedures, laboratory tests, and medical abbreviations will be covered. Also, students will learn medical terminology related to specialized areas of medicine such as cancer medicines, nuclear medicines, radiology/radiotherapy, pharmacology, and psychiatry. Prerequisite: BIOL 1080 or higher.

IV. LEARNING OUTCOMES

After successful completion of this course the student will be able to: 1. Analyze numerous medical terms and have a solid foundation on which to build a larger vocabulary 2. Recognize medical terms and understand the context in which that word will be applied for all human body systems. 3. Build medical terms given the definitions of the term. 4. Accurately pronounce medical terms by reading medical terms and documents in class. 5. Demonstrate the ability to clearly communicate medical terminology concepts using both verbal and written forms of communication. 6. Create a professional pamphlet using graphics that conveys information to a layperson. 7. Perform an interview of a health care professional in order to demonstrate the ability to communicate medical terminology at the professional level. 8. Produce a professional medical document to develop problem solving skills. V. REQUIRED COURSE MATERIALS

Wingerd, B. (2011). Unlocking Medical Terminology (2nd ed.), Pearson Education, Inc., Upper Saddle River, NJ. (ISBN-13: 9780135149881)

Stedman, T.L. (2011). Stedman’s Dictionary for the Health Professions and Nursing Illustrated (7th ed.), w/CD. Lippincott Williams & Wilkins. Baltimore, Maryland. (ISBN-13: 9781608316922)

VI. COURSE REQUIREMENTS AND POLICIES

A. Table of Analysis of In-class medical terminology B. Scientific Abstract Analyses C. Chapter Quizzes D. RX Assignment E. Midterm Exam F. Group Assignment G. Interview Assignment H. Pamphlet Assignment I. Final Exam J. Class Policies K. Extra/Replacement Credit

A. In-Class Word Analysis: (10 Points) Bring the in-class participation form to each class period to write down and analyze medical terms during and as needed after the class period. This form is found on Blackboard. Date each class session that terms are introduced (you must be present the day of the terms to receive credit – but will be responsible for all terms on exams, i.e. matching with formal definition). The form will be checked at the midterm exam (up to 10 points) and at the final exam (up to 10 points).

B. Class Participation:

If you are not attending, arriving late or leaving early you are not participating!!!!

Quizzes and examinations are administered at the beginning of class. No additional time will be given for late arrival. Once the first student has completed a quiz or examination and left the room, no late arrivals will be permitted to take the quiz or test.

C. RX: Up to 20 Points

Students will research two different commonly prescribed medications. They may seek advice from a pharmacist or physician. The form and grading rubric can be found on Blackboard. This assignment must be uploaded into turnitin.com before the class period. Turn in your RX and matching report with explanations at the beginning of the class period. Students will write down the different medications and indications during the RX class session. Terminology from this assignment may be used on the midterm exam

D. Chapter Quizzes: (Up to 330 points) Students will take a fill-in-the-blank 30-point chapter quiz covering the material from the assigned chapter readings. The quizzes come from the “Word Parts Focus” sections. Quizzes will be given out the first minute of class. Arrive on time to use all 10 minutes of quiz time allocated. There are no make-ups for missed quizzes.

E. Midterm Examination: (Up to 150 points) Students will take a 2-hour, 150-point midterm exam that will cover the material from lectures and textbook chapters 1-8. The exam will be objective and include subjective writing and listening skills including terms introduced during class activities including table analysis. The midterm exam will take place according to the College Exam Schedule.

F. Group Assignment: Word Game (Up to 120 points) Teams of up to three students will sign up early in the semester to present a review game to prepare the class for the midterm or final exam. There will be 11 games for the following Chapters: 2 through 16. See Written Assignment Instructions and grading rubric on Blackboard for detailed information

Note: The following is a separate part of the game assignment for each gamester. 1. Each student gamester will use a database to find an abstract from a peer-reviewed medical journal (e.g., JAMA) related to any pathology, diagnosis, or treatment found in the textbook chapter(s). A total of 5 different medical terms must be analyzed for prefix, combining form, and suffix. The abstracts must be from current articles (2011-2013) and Wikipedia, newspaper, and other compendia are not acceptable.

2. Underline all the different medical terms in each abstract (minimally 5). Next highlight five of those underlined terms that you will analyze using the Analysis Table. Analyze each term for its components (prefixes, combining forms/root, and suffixes) with all parts also defined into the Gamester table of analysis. Upload your analysis table along with your game critique into turnitin.com as instructed after you have presented your game in class. Failure to upload will result in the forfeit of all critique points. Use APA handbook to cite the article.

3. Before presenting their game, the team of gamesters will turn in a packet with their title page, game rules and questions and answers. AND each individual gamester will also turn in their abstract assignment consisting of a title page, one underlined and highlighted abstract. You will pronounce one term from each abstract at the beginning of your game. The audience and gamesters should write these terms down as they may appear on the midterm or final exam.

4. After the game is presented in class, one gamester will upload the game packet material into turnitin.com and all gamesters will upload their individual tables of analysis with citations along with a detailed critique of each partner as well as themselves. At the end of each critique the gamester will score a grade for each individual including themselves. Print out the turnitin.com report, explain all matches and turn it in at the next class meeting (penalty points will be deducted if turned in late).

G. Written Assignment #1: Interview (Up to 110 Points) See Written Assignment Instructions & Grading Rubric on Blackboard for detailed information. No late interviews will be accepted. Interviews must be uploaded into turnitin.com & Blackboard by the due date and time. In the discussion section of Blackboard, each student must post a response to at least two other students’ interview by the deadline. All students must reply to any post to their interview. During the Interview Class Session, all students will pronounce one medical term they learned from their interview. All students will write down the medical terminology pronounced by each student in class that day. These terms may be tested on the final examination.

H. Written Assignment #2: Professional Brochure (Up to 110 points) See Written Assignment Instructions Handout on Blackboard for detailed information. No late brochures will be accepted. Pamphlet Panels (in MS Word) must be uploaded into turnitin.com & Blackboard by the due date and time. In the discussion section of Blackboard, each student must post a response to at least two other students’ pamphlet panels by the deadline and reply to any posts to their pamphlet panels. During the Pamphlet Class Session, all students will pronounce one medical term they used in their pamphlet. All students will write down the medical terminology pronounced by each student in class that day. These terms may be tested on the final examination.

I. Final Comprehensive Examination: (Up to 150 points) Students will take a 2-hour, 150-point final comprehensive exam that will stress the lecture material after the midterm and textbook chapters 9-17. The exam will be objective and may include subjective writing and listening skills including terms introduced during class activities including table analysis. The final exam will take place according to the College Exam Schedule.

I will try to return all phone calls and emails within 24 hours Monday – Friday and within 48 hours Saturday – Sunday. J. CLASS POLICIES

Class will start promptly according to the schedule on course wizard. Students are expected to arrive on time and be prepared. All cell phones and beepers are to be turned off. DO NOT TEXT IN CLASS! There will be a sign-in sheet at each of the class sessions. A student must sign in and attend the entire class in order to receive credit for any work due or done in class that day! All assignments, quizzes, and exams are due or begin at the start of the scheduled class session. It is the student’s responsibility to acquire any missed material or announcements from a fellow student or to make an appointment with me.

There will be no make-ups allowed or late work accepted, with the exception of bona-fide documented excuses that specify that the student was physically or mentally unable to be in class on a specific date and it must also specify the date when the student is able to return to campus. The procedure to turn in work late or make-up a missed assignment requires the student to contact me as soon as possible to make arrangements. The student is expected to turn in any assignment or to take a make-up as soon as they return to campus or face a reduction in points. Make up exams that are allowed will cover the same material but may be in a different format such as essay. Do NOT wait until the next class session you attend to request any make up or to turn in late assignments. Work conflicts and transportation difficulties are not considered valid excuses. Student athletes must provide their anticipated conflict dates and also have their coach verify any NSU athletic event that conflicts with the class schedule.

I will try to return all phone calls and emails within 24 hours Monday – Friday and within 48 hours Saturday – Sunday.

Turnitin.com & BlackBoard: All student work must be turned in at the beginning of the class period when it is due. All individually written work by the student must be uploaded into turnitin.com by the assigned deadline for all of the article abstracts, the interview, the clinical trial, and the pamphlet assignments. After submission, you must check your matching report on line and explain any matching percentage for the Portfolios and Written Assignments. You must keep quotations to less than 10%. You must print out your matching report and explain all matches! Turn in the explained report with the assignment. Excessively high matches may result in point deductions and possible sanctions. At the beginning of this semester you will be given information on how to set up your specific account at turnitin.com. Note: Any work not submitted to turnitin.com will be given a 0 grade. All handouts will be available on BlackBoard. Students will also be uploading their Interview and Pamphlet Assignments into the Discussion section of BlackBoard and will post to two different student interviews and pamphlets and respond to all students who post to them.

Replacement-credit: Will be very limited in scope and is not intended as a substitute for poor performance on required assignments and exams. Students are expected to arrive on time. All cell phones and music players are to be turned off. Nonparticipation, texting in class, tardiness, leaving early and unexcused absenteeism will result in the loss of replacement XC points.

K. Post-Game Critiques: Peer game grading will be used this semester as an extra-credit assignment except for the gamesters (Mandatory assignment). Students will use the critique form found on Blackboard for critiquing their fellow students for the student created games (Chapters 4 -16). Note: all postgame critiques must be uploaded into turnitin.com within 24 hours following the activity. Failure to upload will result in the forfeit of any XC point (Note: Gamesters are required to upload a critique as part of their Group Assignment Grade. See the grading rubric and instructions for this assignment). Bonus points will be awarded for thoroughness of thought (1 to 2 points).

On a limited first-come basis, students may arrange to bring a guest speaker to class (physician, nurse, therapist, pharmacist, etc.) who will present information directly related to their use of medical terminology in their practice for up to 10XC points. The student will introduce the guest. Guests will have 15 minutes of class time. All guests must be scheduled at least 2 weeks in advance. No guests are allowed on testing or major assignment dates.

Tips for a successful learning experience: This course will require significant time outside of class studying the language of medicine. It is vital that you develop excellent organizational and studying skills to optimize your time. Also, establishing a study group from the beginning of the semester will enhance your learning and should prove to be a valuable resource throughout the course.

It is highly recommended that all students create flash cards, cognitive maps, and outlines for each chapter. Make use of all resources (i.e. chapter exercises). Use the Internet, medical and online libraries, etc… to illuminate the material. Remember: medical terminology is a disciplined, detailed, and challenging course that will require many hours per week outside of class. This requires great planning, organizing, motivational skills, and especially – responsibility.

Final thought; remember that this material will be the foundation that you will use daily in your chosen health career. The more effort you place into the course early on, the easier and more enjoyable it will become AND the greater your retention will be!

Publisher’s Resources: You will find the student media useful in reviewing the text material. Go to www.myhealthprofessionskit.com select Medical Terminology, click on the book to log in using the access code inside the front cover of your new textbook. VII. COURSE SCHEDULE AND TOPIC OUTLINE:

1) Class schedule is subject to modifications; any changes will be announced in class and posted in a revised full syllabus available online, via Course Wizard.

|BIOL 2600 DA2 TR CLASS SCHEDULE – Fall 2014 |
|4:00PM – 5:15PM |
|Class |Date |Topic |Reading |Assignment Due |
|1. |Aug 26 T |Introduction to course |Chapter 1 |Bring text, dictionary, |
| | | | |and in-class participation |
| | | | |form to all classes! |
|2. |Aug 28 R |Word parts |Chapter 1 |Sign up for games |
|3. |Sept 2 T |1. Human Body |Ch 2 |Quiz 1 Chapter 2 |
| | | | |Game 1 (Ch 2) |
|4. |Sept 4 R |1.Review RX Assignment |Ch 2 |Anatomical landmarks |
|5. |Sept 9 T |1.Cells, Tissues and Cancer |Ch 3 |Quiz 2 (Ch 3) |
| | | | |Game 2( Ch 3) |
|6. |Sept 11 R |1.RX Assignment |Ch 3 |Rx Assignment presentations |
|7. |Sept 16 T |1.Integumentary System |Ch 4 |Quiz 3 (Ch 4) |
| | | | |Game 3 (Ch 4) |
|8. |Sept 18 R |1.Musculoskeletal System |Ch 5 |Quiz 4 (Ch 5) |
| | | | |Game 4 (Ch 5) |
|9. |Sept 23 T |1.Nervous System |Ch 6 |Quiz 5 (Ch 6) |
| | | | |Game 5 (Ch 6) |
|10. |Sept 25 R |1.Preview Interview Assignment |Ch 7 |Quiz 6 (Ch 7) |
| | |2. The Eyes | |Game 6 Ch 7) |
|11. |Sept 30 T |1.The Ears |Ch 8 |Quiz 7 (Ch 8) |
| | | | |Game 7 (Ch 8) |
|12. |Oct 2 R |1.The Eyes and Ears |Ch 8 | |
|13. |Oct 7 T |1.The Endocrine System |Ch 9 |Quiz 8and Game 8 (Ch 9) |
|14. |Oct 9 R |1.REVIEW FOR MID TERM |REVIEW |REVIEW |
|15 |Oct 14 T |1.MID TERM WEEK |Ch 1-8 |In class word analysis due |
| | |Follow Course Schedule listing: | | |
| | |http://www.fcas.nova.edu/coursewizard/ | | |
| | | | | |
| | | | | |
| | |1. Interview Assignment | | |
| | | | |Interview Presentations |
|16. |Oct 16 R | | | |
|17. |Oct 21 T |1.Cardiovascular System |Ch 10 |Quiz 9 Game 9 (Ch 10) |
|18. |Oct 23 R |1.Cardiovascular System |Ch 10 |Guest Speaker |
|19. |Oct 28 T |1.Blood and Lymphatic System |Ch 11 |Quiz 10 Game 10 (Ch 11) |
| | |1.Blood and Lymphatic System | | |
|20. |Oct 30 R |Respiratory System |Ch 11 | |
| | | | | |
|21. |Nov 4 T |1.Respiratory System |Ch 12 |Quiz 11 Game 11 (Ch 12) |
| | |2.Preview Interview Assignment | | |
|22. |Nov 6 R |1.Digestive System | | |
| | |1.Urinary System | | |
| | |1.Male Reproductive System | | |
|23. |Nov 11 T |1.STDs |Ch 13 |Game 12 (Ch 13) |
|24. |Nov 13 R |1.Female Reproductive System |Ch 14 |Game 13 (Ch 14) |
|25. |Nov 18 T |THANKSGIVING |Ch 15 |Game 14 (Ch 15) |
|26. |Nov 20 R |Growth and Development |Ch 15 | |
|27. |Nov 25 T | |Ch 16 |Game 15 (Ch 16) |
| | | | | |
|28. |Nov 27 R |PAMPHLET PRESENTATIONS |BREAK |NO CLASS |
|29. |Dec 2 T | |Ch 17 |Class discussion |
| | | | | |
| | | | | |
|30. |Dec 4 R | | |PAMPHLET PRESENTATIONS AND BLACKBOARD |
| | | | |DISCUSSION |
|31. |Final Week |1. Final Exam |1. Chapters |1. In-class word analysis form due |
| | |Follow Course Schedule listing: |9 -17* | |
| | |http://www.fcas.nova.edu/coursewizard/ | | |

1. GRADING CRITERIA A = 93.00% - 100.00% B- = 80.00% – 82.99% D+ = 67.00% - 69.99% A- = 90.00% - 92.99% C+ = 77.00% – 79.99% D = 63.00% - 66.99% B+ = 87.00 – 89.99% C = 73.00% – 76.99% F = 00.00% - 62.99% B = 83.00% - 86.99% C- = 70.00% - 72.99% Grading Scale: Based upon 1000 points In-Class Analysis Tables .……………………………….…….01.00% (10 points) RX …………………………………………………………......02.00% (20 points) Written Quizzes ……………………..………….……….….....33.00% (330 points) Game/Group Assignment………………………………………12.00% (120 points) Midterm Examination …………...…………………………......15.00% (150 points) Final Examination ………..…. ……………………………......15.00% (150 points) Interview Assignment ………………………….……….….......11.00% (110 points) Pamphlet Assignment….....……………... …………………….11.00% (110 points) Total………………………………………….…………….….100.00% (1000 points)

2. College-WIDE POLICy STATEMENTS Last Day to Withdraw: To withdraw from a course, it is not sufficient simply to stop attending class or to inform the instructor of your intention to withdraw. In accordance with college policy, contact your advisor to begin the withdrawal process. The last day to withdraw from this course may be viewed at http://www.fcas.nova.edu/calendars/
Students must visit www.fcas.nova.edu/about/policies.cfm to access additional required college-wide policies. It is your responsibility to access and carefully read these policies to ensure you are fully informed. As a student in this class, you are obligated to follow these college-wide policies in addition to the policies established by your instructor.

The following policies are described on this website:

• Academic misconduct

• Writing across the curriculum

• Last day to withdraw

• Email policy

• Student course evaluations

• Student responsibility to register

• Student responsibility for course prerequisites

Similar Documents

Free Essay

Managment

...Mission, Vision, Values, & Managment In today's post-recession workforce, gaining employment is so difficult that once hired, life has new meaning. The mission, vision, and values may mean different things to managers. With a closer look into an organization, from the newest employees up to the experienced senior management, it is found that many of the staff members do not have knowledge enough to recall the mission and vision statement. The military is used as an example, setting the standard for other public and private entities. In this case, let's examine a human resources unit in the United States Air Force. The Air Force Civilian Services mission and vision statement aim to "provide elite administrative, operation and technical support for the Air Force vision; Global vigilance, reach, and power" ('Our Mission & Vision', 2016). The mission and vision statement must work together to meet the organizational goals. In examining the core competencies, one must consider the true definition and rationale. Also, the Air Force has a set of strategic goals that determine the long-range direction of the organization. The attitudes, behaviors and goals of each Air Force civilian in the group are meant to demonstrate alignment with the vision, mission, values, and competencies. For a company to manifest values and a culture that leads to success, these vital mantras must be reiterated, exercised, memorized, and done by all employees. Mission Statment There is a......

Words: 1493 - Pages: 6

Premium Essay

Managment

...The legalization of gambling in Texas has been in debate for many years. In 1995, Texas proposed a referendum for casino gambling but it was rejected by many of the stateʼs conservative residents. In 2011, casino taxes accounted for $660 million of Indianaʼs state tax revenue (Hoagland-Smith, 2012). This revenue supports basic government services, such as school funding, child safety and corrections. Rather than enjoying the same type of profits, Texas has found it hard to meet its state budget year after year. Revenues from the casino could help cure a lot of the financial issues throughout Texas. These issues can range from roads to schools and education. While revenue from the casinos will be a major benefit for the Texas, the increase in employment will be another component to Texasʼ economic growth (Garrett, 2003). Casino operations require labor, and this labor is likely to come from the local area. Though residents debate over the value of gambling to its moral hazard, its hard not to see how we can benefit from this major source of revenue. Tax revenue could be one of many great beneficial contributions to Texas. Permitting gambling in Texas could boost the economic growth for the state. According to "Business Insider" (2011),”“Bad news on the state of muni finance the Texas budget is expected to run a $27 billion two-year budget shortfall according to just-released state estimates. That is worse than the $25 billion that Paul Krugman cited last week......

Words: 1049 - Pages: 5

Premium Essay

Managment

...Abstract The Lean Project Delivery System emerged in 2000 from theoretical and practical investigations, and is in process of on-going development through experimentation in many parts of the world. In recent years, experiments have focused on the definition and design phase of projects, applying concepts and methods drawn from the Toyota Product Development System, most especially target costing and set based design. These have been adapted for use in the construction industry and integrated with computer modeling and relational forms of contract. Although by no means a finished work, the Lean Project Delivery System has developed sufficiently to warrant an updated description and presentation to industry and academia, incorporating processes and practices that have emerged since earlier publications. Keywords: Lean project delivery, project business plan, project business plan validation, set based design, target cost Introduction “The hospital is a machine the design of which facilitates or impedes its fitness for use.” (Dave Chambers, Chief Architect, Sutter Health)3 The implications of Chambers’ statement are important and far reaching. One consequence is that the use of hospitals and other such facilities must be designed before the facility itself can be designed. Common practice in the process industries, it has now become evident that it should be extended to other types of facilities. Such considerations have become both more common and more......

Words: 284 - Pages: 2

Premium Essay

Managment

...Assessment 2 Details BL5053 The Regulation of Business Creations Assessment 2: Group simulation and an individual written examination 1)    Group simulation                                     15-20 minutes (35%) 2)    Individual written examination                 2,000 words (35%) Presentations & Submit Coursework  During seminars in Week 14 (week starting 13/01/2014).  Weighting Group Simulation & Individual Written Examination 70% Case study analysis for a group advice conference and an individual written submission of the investigation: “McLibel documentary” Explain and critically comment on the various legal issues arising out of the documentary McLibel. Attention needs to be focused on the issues surrounding the importance for the protection of business creations and the intellectual property rights in place in order to provide such protection. Part 1: Group Simulation (15-20 minutes (35%)) The groups will consist of 3-5 members.  The information on the given topic will be presented as a group advice conference (simulation) which, may take many different forms (e.g. traditional presentations, board room scenarios, video footage, audio footage, explained posters etc).  The groups are free to choose the format in which they wish to present the relevant information.  It is the responsibility of each individual student to find, form and join the group.  It is the responsibility of each group and individual members to......

Words: 683 - Pages: 3

Premium Essay

Managment

...An Introduction to Data Mining Kurt Thearling, Ph.D. www.thearling.com 1 Outline — Overview of data mining — What is data mining? — Predictive models and data scoring — Real-world issues — Gentle discussion of the core algorithms and processes — Commercial data mining software applications — Who are the players? — Review the leading data mining applications — Presentation & Understanding — Data visualization: More than eye candy — Build trust in analytic results 2 1 Resources — Good overview book: — Data Mining Techniques by Michael Berry and Gordon Linoff — Web: — My web site (recommended books, useful links, white papers, …) > http://www.thearling.com — Knowledge Discovery Nuggets > http://www.kdnuggets.com — DataMine Mailing List — majordomo@quality.org — send message “subscribe datamine-l” 3 A Problem... — You are a marketing manager for a brokerage company — Problem: Churn is too high > Turnover (after six month introductory period ends) is 40% — Customers receive incentives (average cost: $160) when account is opened — Giving new incentives to everyone who might leave is very expensive (as well as wasteful) — Bringing back a customer after they leave is both difficult and costly 4 2 … A Solution — One month before the end of the introductory period is over, predict which customers will leave — If you want to keep a customer that is predicted to churn, offer them something based on their......

Words: 3180 - Pages: 13

Premium Essay

Managment

...Today, we had a very interesting lession in our business edge class. Most of the people misunderstand the concept of difference between Manager and a Leader. So we had a lession called “Managers and Leaders are they different?” . From that, it is very clear that these two concepts are totally different and after listening and reading the article, now I am in a better position to differentiate these two. While listening to all the presentation and doing some research I have gain some knowledge of who is a manager of a business. As it is very clear that manager is a person who has given tasked to ensure that all employees carry out assigned duties as required. In this case they also look after their responsible departments as well. They have a legal power to control and manage all their subordinates to achieve the overall goals of the organization. Therefore successful managers are the people who achieve their goals and objectives of the organization. Another thing which I learned was who is a leader. After reading the article, I realized that leader is a person who guides other people towards a common goal. He / she is a role model for others where they creative an environment in which other team members feel actively involved in the entire process. The distinct difference between manager and leader is that managers are normally involved in how things done where leaders concerned about how it effect the people. There are various differences between manager and a leader...

Words: 591 - Pages: 3

Premium Essay

Managment

...Title Page (a) Title of submission (ii) Theme area : CRM and 4 P’s of Marketing. : Customer relation ship Management = CRM and 4 P’s. (iii) Name of the author : Prof R Ramakrishnan : Head, Department of Management Studies Muthayammal Engineering College, Rasipuram 637408 (iv) Designation with Department (v) Mailing address: College: Residence: Suri Illam, 10A Swami Sivananda Salai, Rasipuram 637408 (vi) E-mail address (vii) Phone number(s) : ramakrish54@gmail.com College: 04287-220837 and 226837 Residence: 04287-225837 Mobile : +919952669656 : 04287- 226537 (viii) Fax number Presented by me at the National Seminar On Customer Relationship Management Organized by M.O.P. Vaishnav College for Women (Autonomous) Chennai-34. On 25th February 2006 1 of 10 Electronic copy available at: http://ssrn.com/abstract=1751648 Abstract = CRM and 4 P’s of Marketing The concept of CRM has evolved over a period of time through a sequence of initiatives, which have been directed towards improving business performance. In today's highly competitive business world CRM can be considered as the ultimate solution for both customers as well as organizations. CRM considers customers not as outsiders but as insiders to the business and aims to build a long-term relationship with them. A high degree of customer contact, commitment and services are therefore essential features of CRM CRM is an on-going process of identifying and creating new value with......

Words: 2674 - Pages: 11

Free Essay

Managment

...Multiple Choice Questions 1. Regarding the lac operon, if lactose is present, which of the following occurs? A) Lactose binds to the operator preventing the promoter from attracting RNA polymerase and preventing transcription. B) Lactose bind to RNA polymerase, which then binds to the promoter and transcribes the needed genes. C) Lactose binds to the repressor, which does not bind to the operator, and RNA polymerase transcribes the needed genes. D) Lactose binds to the operon, which attracts RNA polymerase, then transcription of the needed genes occurs. E) Lactose binds to the CAP site to prevent the CAP protein from binding Answer: C 2. Which of the following is likely to be expressed? A) euchromatin B) heterochromatin C) DNA without methyl groups D) DNA with many methyl groups E) euchromatin and DNA without methyl groups is more likely to be expressed Answer: E 3. Which of the following is a method of posttranscriptional control? A) transcription factors B) the life span of a mRNA molecule C) differential processing of mRNA D) how fast the mRNA leaves the nucleus E) both differential processing and how fast mRNA leaves the nucleus are involved in posttranscriptional control. Answer: E 4. Which gene in an operon is incorrectly matched with......

Words: 2003 - Pages: 9

Premium Essay

Managment

...In the early nineteen hundreds, America was steeped in an industrial revolution. During this time more people were working than ever before. Factories were being built and filled to capacity with employees. In all this new activity, problems arose in several aspects of the factory setting that included “tooling the plants, organizing managerial structure, training employees (many of them non-English-speaking immigrants), scheduling complex manufacturing operations, and dealing with increased labor dissatisfaction and resulting strikes.”(Daft, 2013, p. 36) This is around the time that what is called the “Classical Perspective” study of management arose. There are three sub fields of the classical perspective: Scientific Management, bureaucratic organizations, and administrative principles. Most notable of the three is the theory of scientific management which was originally founded by Frederick Taylor. During the time of the industrial revolution, the scientific theory of management was perfect for a factory setting. “Tasks were standardized as much as possible. Workers were rewarded and punished. This approach appeared to work well for organizations with assembly lines and other mechanistic, routinized activities.”(http://managementhelp.org/management/theories.htm) While this method increased productivity, over the years it has ignored the needs of the employees and social contexts. Further widening the gap between corporations and small businesses, the bureaucracy was......

Words: 1011 - Pages: 5

Premium Essay

Managment

...DWIGHT EISENHOWER STATED “LEADERSHIP IS THE ART OF GETTING SOMEONE ELSE TO DO SOMETHING YOU WANT DONE BECAUSE HE WANTS TO DO IT.” FOR ME, THIS QUOTE IS A ONE SENTENCE SUMMARY ON WHAT EXCELLENT LEADERSHIP CONSISTS OF. THE MOST IMPORTANT PART OF BEING A SUPERVISOR IS KNOWING HOW TO HANDLE PEOPLE, IF AN INDIVIDUAL CAN OBTAIN THIS QUALITY THEY CAN FEEL CONFIDENT THEY WILL RUN A SUCCESSFUL OPERATION. BEING A SUPERVISOR DOESN’T NECESSARILY MEAN BARKING ORDERS; IF THINGS ARE DONE PROPERLY EMPLOYEES SHOULD WANT TO PERFORM TO THE BEST OF THEIR ABILITIES FOR THE BENEFIT OF THE COMPANY NOT BECAUSE SOMEONE IS TELLING THEM TO DO SO. THIS MANUAL WILL PROVIDE YOU INFORMATION TO BETTER UNDERSTAND THE SIX SUPERVISORY RESPONSIBILITIES NEEDED TO BE A THRIVING SUPERIOR. COMMUNICATION IS THE ACT OF EXCHANGING INFORMATION. IT CAN BE USED TO INFORM, COMMAND, INSTRUCT, ASSESS, INFLUENCE, AND PERSUADE OTHER PEOPLE. COMMUNICATION SKILLS ARE IMPORTANT IN ALL ASPECTS OF LIFE, INCLUDING BUSINESS. (SUPERVISION: KEY TO PRODUCTIVITY) COMMUNICATION IS THE KEY TO ANY RELATIONSHIP. WHETHER THE RELATIONSHIP IS PERSONAL OR PROFESSIONAL NO RELATIONSHIP CAN FLOURISH WITHOUT AN OPEN LINE OF CLEAR COMMUNICATION. SINCE A SUPERVISOR SPENDS A MAJORITY OF THEIR TIME WITH THEIR EMPLOYEES, BEING ABLE TO TALK TO ONE ANOTHER IS CRUCIAL TO ENSURE THAT THINGS RUN SMOOTHLY. FIRSTLY, A SUPERVISOR MUST EVALUATE THEIR “AUDIENCE”. UNDERSTANDING THAT EACH EMPLOYEE WILL PERCEIVE THINGS DIFFERENTLY WILL HELP A SUPERVISOR OPEN THE......

Words: 940 - Pages: 4

Premium Essay

Managment

...Introduction Why Study Management? ■ We all have a vested interest in improving the way organizations are managed. ■ Better organizations are, in part, the result of good management. ■ You will eventually either manage or be managed. ■ Gaining an understanding of the management process provides the foundation for developing management skills and insight into the behavior of individuals and the organizations. Learning Objectives • To introduce the general concepts and principles of management • To understand the fundamental skills and roles of a manager Learning Outcomes • Understand the general concepts and requirements of a manager • Understand the basic skills of a manager Reading Materials Chapter 1 of recommended textbook Lecture Notes Definition of Management The process of getting things done, effectively and efficiently, through and with other people ■ Efficiency Means doing the thing correctly; refers to the relationship between inputs and outputs; seeks to minimize resource costs ■ Effectiveness Means doing the right things; goal attainment Who Are Managers And Where Do They Work? ■ Organization ■ A systematic arrangement of people brought together to accomplish some specific purpose; applies to all organizations—for-profit as well as not-for-profit......

Words: 526 - Pages: 3

Premium Essay

Managment

...Decisions in Paradise JUMA SHALABI University of Phoenix MGT 350 Bridget Peaco 06-04-2012 The purpose of this paper will be to study primary thoughts for the development of a new Furniture store on the South Pacific island of Kava. Nik works at a furniture retail store as a marketing specialist and is hired to make decisions that will impact the company on the long term. He was assigned to research and gather information for the island of Kava and present it to the owners of Orleans Furniture. The research will conclude valuable information on the island which will help Orleans furniture determine the variety of the items that should be carried. Orleans’s mission is to be a unique business that will help the working force coming from all over the world to purchase products that make them feel like they are home. Nik’s success depends on how he can define the matters that are involved in formulation of the problem. Nik had to consider the stakeholders that will be affected by the decision thru researching the environment in kava and how can it be a threat to the organization. Moreover, Nik should apply critical thinking in his decision making process before he presents it to Orleans furniture. Nik’s main problem was to collect valuable information in order to present it to the owners of Orleans furniture and weather it’s a convenient to establish a business in Kava. However, earlier to providing any recommendation, Nik had to consider some reasons involved in the......

Words: 780 - Pages: 4

Premium Essay

Managment

...1) The inhuman and pathetic working conditions, lack of proper collective bargaining and minimum wages created a kind of uneasiness among both the permanent and contract the workers in the plant. More than 65% of the people at Manesar are non-permanent labourers, working without any job or social securities. There is a drastic difference between the average monthly incomes of both categories. A permanent worker is gets rupees 17000- 21000 per month but paradoxically contract workers get only 7000 for the same work. According to contract labour (regulation and abolition) act 1970 and contract labour (regulation and abolition) central rules 1971 1) it is illegal to employee contract labour where work is perennial and happens on a day to day basis. Above all these open violations of Labour laws, the work conditions created by the management in the workplace are quite inhuman 2)Workers at the plant get two leisure times of 7.2 minutes each per day, which is not even sufficient to go to the canteen and toilet, half kilometres away from the workplace. Violation of chapter 5(16, 17) 3)They get only 9 leaves per year and the management can deduct Rs 1500 for extra leave and half day salary for even one minute late coming. The incident begins when an abusive and casteist remark against a Dalit worker by a supervisor led to a dispute. The company without any enquiry suspended the worker (the complainer) on that day itself instead of initiating action against the supervisor ...

Words: 351 - Pages: 2

Premium Essay

Managment

...Assignment 2 Q: 1 What is the difference between the emotion and attitude? Give example of each. Emotions and attitudes in the workplace play a large role in how an entire organization communicates within itself and to the outside world. Events at work have real emotional impact on participants. The consequences of emotional states in the workplace, both behavioral and attitudinal, have substantial significance for individuals, groups, and society. Emotions are defined as the expressions of feeling caused by something or someone which can be differentiated by duration, quality and intensity. It becomes visible through verbal and non-verbal communication. Emotions are feelings, psychological state and biological state that incline a person to act in a certain way. One' emotions trigger behavior aimed at the emotion's stimuli. When a person has strong emotions, many bodily changes occur. For example, the physical components of fear include an increased heartbeat, a rise in blood pressure, an increase in adrenaline secretions, an elevated blood sugar level, a slowing of digestion, and a dilation of pupils. Some of these changes are recognizable to the person having them. Psychological part of it is represented in changes involve a person’s appearance: blushing, sweating, and so on. Other changes involve behavior: a distinctive facial expression, posture, gestures, different vocal tone and rate, and so on. On the other hand, attitudes reflect a person's likes and......

Words: 2704 - Pages: 11

Premium Essay

Managment

...WEIGHTED AVERAGE SCORE Table showing weighted average score for elements of work ethics. |Factors |Strongly agree |Agrees |Neutral |Disagree |Strongly disagree| |Performance Appraisal |8 |55 |6 |20 |11 | |Performance Measurement |12 |65 |8 |10 |5 | |Mission statements |10 |33 |15 |40 |2 | |Work culture |35 |40 |5 |18 |2 | |Quality Concerns |5 |28 |1 |32 |34 | Table showing weighted average score for elements of work ethics. |Factors |Strongly agree |Agrees (4) |Neutral (3) |Disagree |Strongly disagree|Total |Rank | | |(5) | | |(2) |(1) | | | |Performance Appraisal |40 |220 |18 |40 |22 |340 = 22.6 |1 | | | | | | | |15 ...

Words: 1188 - Pages: 5