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Manchester United Soccer

In: Business and Management

Submitted By timmy0202
Words 1978
Pages 8
MBA/MIS 683 Project Management

Case analysis #1

1. Read the “Denver International Airport” case in Project Management Case Studies (pages 539-582). Please answer, in writing, the following questions:

Part A:

1) Was the decision to build a new airport at Denver strategically a sound decision?

No, building a new airport at Denver was not a strategically sound decision. In reviewing the preliminary evaluations and reasons given for building the airport, strategically the city of Denver was looking to improve facilities in order to reduce costs, enhance service, and increase income. The project was implemented and pushed by pride and the desire of city leadership (politicians) to build a “thing of beauty” to represent the city and their accomplishments. From the defining the project and planning stage it became obvious that customers were not wanting to go forward fearing increased costs (United, Continental, even the cargo customers). Construction started (grading and preparing the site and infrastructure) in 1989 before bids were even obtained for the main parts of the project – the construction of improvements. The project was pushed forward even though the customers were not consulted, customers were not buying-in, specifications not finalized and the project estimates were just top-down rough estimates (time, cost, requirements). From the beginning it seems the project was not strategically aligned with Denver strategy, goals and needs.

7) Was DIA a good strategic fit for Continental?

No, DIA was not a good strategic fit for Continental. Continental was downsizing and experiencing financial difficulties. It was fighting for survival and leading indicators signaled a recession. Continental refused to participate, hoping the project would be canceled. Like other low-budget, no-frills airlines (like Southwest) it needed...

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