Cumsumer Behavour
F. A product or service costing over Rs. 3000/- that, the customer feels, reveals something about the kind of person he or she is.

Name of Customer: M/s Kavita
Name of Product: Micro Wave Oven

Discussion:
Your task is to audit the relationship between the consumer and the product/service.

The Respondent needed a Microwave oven for the kitchen as she is fond of quality food cooked with less oil and /or baked food. The Microwave oven was the best option available so she choose to pick up one. She often uses Microwave oven to prepare dishes. Being health conscious she cherishes the presence of oven in her kitchen. Her desire to cook low calorie food has added to the desire of having the oven at home

How would you describe the consumption experience?

* How is the product/service used or consumed? Who uses it? When? Where? How often? What feelings and opinions surround the consumption experience?
The Oven is used more often in her kitchen to bake Papad, cook rice, and vegitables. She prepares tandoori dishes in the oven when she feels of having tanduri dishes. She uses the oven to warm the food when required .Almost daily she cooks in the oven and has utilized the oven more than any other kitchen equipment. She feels highly comfortable using oven to cook and delights the low calorie food because of less oil usage and quick cooking experience.

What type of a relationship does the customer have with the product or service? * How long has the relationship been going on? How has it evolved and changed over time? What terms best describe the relationship: good, bad, mixed, love-hate, dependency, casual, partners, exploited, exploitative, good friends?

The oven has been in use for over 7 years now and she has become habitual with the cooking in oven, Initially she used oven as a media to warm the food only and to serve snaks