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Manutd

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Digital Marketing Plan for Manchester United
Wondering who the new guys are? Wondering where you are in the crowd?

Contents Situation Analysis 3 SWOT Analysis: Manchester United 3 Manchester United Service Idea 4 Player Comparison 4 CROWD CAM 5 Digital marketing Strategic Planning: 6 Manchester United Objectives 7 E-marketing strategy 8 Implementation Plan: 10 Evaluation Plan 11 Bibliography 12

Situation Analysis
SWOT Analysis: Manchester United Strengths:Manchester United’s Brand consciousness and being globally recognised is a major strength.With the strength of their brand benefits their sponsors, sales of merchandise with United’s emblem on it will be immediately identified by millions.With the strength of their fan base, ticket sales are considered strength. Even the stadium expanded to accommodate such a huge fan base. With tremendous distribution channels united are producing the optimum amount to numerous retail stores globally. | Weaknesses: Would be their products variety, and the new variety they produced wasn’t consulted with the fans to see what they want etc. It seems as though they exploited the more noticeable income channels where as they could benefit more from putting more research into the field.Although a weakness there is definitely opportunity there to develop on this.Whereas another weakness for united is that is has been so flourishing there is a distressing estimation that the club has lost its origins and no longer concerned with football causing bad results from fans. | Opportunities:Key opportunities for United would be to penetrate the American market. There is an opportunity in the future of a coalition with one of the world’s most well off teams, The New York Yankees.Therefore will create an enormous merchandise channel in America, this will put united way above other football teams with a

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