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Map the Supply Chain

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Map the Supply Chain

Map the Supply Chain

In choosing a specific industry to map out the supply chain, the idea of a beverage company seemed appropriate. To narrow down the selections amongst all of the competitors would be difficult to say the least, however focusing on the beer market as a whole would allow an observational look at the process of the supply chain for most beer manufacturers. The vagueness of not pointing out a specific brand also results from the secrecy most brand names keep around their business practices and a lack of researchable information made available online.
The Manufacturer Overall the supply chain is everything included in the management of getting the goods, in this case, the beer to the consumer. As with most production processes the manufacturing of beer begins with gathering the raw materials. The raw materials necessary for the production of beer are barley, yeast, hops, and water. Therefore, manufacturers must maintain a partnership with farmers and suppliers that produce the necessary ingredients and also ensure the water supply utilized in the process is untainted. Furthermore, beer producers must maintain sustainability ensuring the ingredients are available well into the future. Once the ingredients are accounted for, and the demand for beer, which is relatively high around the world, is determined, the production begins. The production process can take on average thirty days to produce a batch of beer ("Anheuser-Busch", 2015). Manufacturers also invest heavily in advertisements to ensure their product remains the product of choice to the millions of consumers in the market. Beer advertisements can be found in numerous places, such as grocery store displays, beer shipping trucks, special events, sporting events, and television commercials. Most large beer producers offer several different

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