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Margaret Thatcher

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Submitted By Jimenez
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The fashion industry poses a serious threat to the environment. A higher level of sustainability in materials production is the key solution. Discuss.

Sustainable Fashion
Sustainable fashion also known as ‘Green,’ has been successfully promoted in the past years to become the new black. This is a new trend that will hopefully prevail not only for a season but also for years. If people keep supporting it, it could possibly prevail forever. As technology has developed the planet Earth has been deteriorating slowly. This new concept supports and promotes the idea for people to be environmentally conscious. The idea is to care for the place where we humans live.
To be more environmental friendly, why not use sustainable clothes? Clothes are one of the major necessities that a human may have. People can look fashionable, in style, and support the planet at the same time.
The Better Cotton Initiative, which is backed by companies such as Levi Strauss, Marks & Spencer, IKEA, H&M and Adidas, believes it can transform the textile market and make it more sustainable. If they are proved right, it would have a marked impact not only because cotton is used in 40% of all global textiles, but also that 300 million farmers in 80 countries rely on it for their livelihoods.(Bettercotton.org,2012)
Better Cotton Initiative is an organization that commits the farmers to growing sustainable cotton minimizing the impact of crop protection practices, the efficiently use of water and conserve natural habitats.
The scheme is coming to the end of its second growing season, and the training farmers have received has already been shown to lead to a significant reduction in the use of pesticides and increased profits, since chemicals can account for up to 60% of farming costs.(Bettercotton.org,2013)

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