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Mark1012

In: Business and Management

Submitted By aidanw91
Words 4553
Pages 19
Assignment B

Zoe Suet Yee Wan, Jason Lau, Yaoyu Su

OutThere Pty Ltd
Z3416862 Zoe Suet Yee Wan Z3416733 Jason Lau Z3353653 Yaoyu Su

Tutorial: Friday 9-11am Tutor: Jason Simpson

Date Submitted: 12/10/2012 Word Count (excluding appendix and overview) : 3113 Word Count for Overview: 301

1

Assignment B

Zoe Suet Yee Wan, Jason Lau, Yaoyu Su

Executive Summary
This following report focuses on providing recommendations and appropriate suggestions to OutThere Pty Ltd regarding the success for FillUp and QuickStop brands. Although FillUp has been growing steadily for the past five years, constant evaluation of efficiency and productivity is necessary for its continual success. On the other hand, standalone QuickStop shops has not been as successful as compared to FillUp as most newly established stores are located in remote areas which may be a contributing factor as to why new tools and strategies are essential to sustain profitability in the long run. Regarding the Chief Information Officer’s priorities to improve purchasing power and distribution efficiency, store layout and product mix, detect fraudulent activities and offer personalised promotion, different types of Business Intelligence Tools will be recommended specifically with the aim to achieve these priorities.

2

Assignment B

Zoe Suet Yee Wan, Jason Lau, Yaoyu Su

Table of Contents
Executive Summary .................................................................................................... 2 1. Introduction .............................................................................................................. 4 2. Business Intelligence (BI) Tools ......................................................................... 5 2.1 Online Analytical Processing (OLAP) ............................................................ 5 2.2Data Mining...

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