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Market & Consumer Analysis - Frooti

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MARKET AND CONSUMER ANALYSIS

FROOTI

PREPARED BY:

ANJUM ARA (1311284) ANKUR BHARTIYA (1311287) ANUJ SARAIWALA (1311288) DIPAYAN SINHA (1311293) SAMIR JAIN (1311325) SHASHI PRAKASH (1311331)

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Table of Contents
CONTEXT ......................................................................................................................................3
NON CARBONATED MANGO DRINKS MARKET IN INDIA ................................................................. 3 PORTER’S 5 FORCES ANALYSIS...................................................................................................... 4

COMPANY.....................................................................................................................................5
BACKGROUND ............................................................................................................................ 5 HISTORY ..................................................................................................................................... 6 SWOT ANALYSIS OF FROOTI......................................................................................................... 7

COMPETITION ............................................................................................................................8 CHANNEL....................................................................................................................................10 CONSUMER ................................................................................................................................11
PILOT STUDY ............................................................................................................................. 11 BLIND TEST ............................................................................................................................... 12 CONSUMER SURVEY .................................................................................................................. 13 RETAILER SURVEY...................................................................................................................... 14 DEPTH INTERVIEWS................................................................................................................... 15 DECISION MAKING UNITS .......................................................................................................... 16

SUMMARY ..................................................................................................................................18

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1. Context
1.1 NON-CARBONATED MANGO BASED DRINKS IN INDIA Mango drinks are one of the fastest going beverage products in India today. For a country obsessed with Mangoes, this category of drinks enjoys a market among patrons looking for a taste of Mango throughout the year. Although orange and lemon flavors are popular, mango continues to be the preferred flavor in India with a 90% market share. Mango based drinks are sold in a variety of packages including tetrapaks, PET bottles and returnable glass bottles. Tetra-paks are popular among regular users but are not common at restaurants or hotels who prefer returnable glass bottles for the sake of convenience and storage. The category comprises of several kinds of products based on the pulp content – drinks (pulp 85%). The overall category can be segmented into real and synthetic drinks. Fig.1 represents the direct and indirect competition in the mango based drink category relevant to Frooti.

Fig. 1: Competition map where inner circle represents direct competition and outer circ le represents indirect competition.

The market for non-carbonated fruit based beverages is worth Rs 3,200 crores1 growing at 3035%2 annually. The three main competitors - Maaza, Frooti and Slice hold close to 90% of the market (Fig 1 & 2). There is huge growth potential as only 10% of the juice consumption is through packaged drinks and 90%2 is still through un-organized segment and fresh juice outlets.

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Market Share1
Other 11%

INR 3,200 crores

Frooti 16% Slice 26%

Maaza 47%

Fig 2: (Left) Market and sales growth of 3 main players in 2011-12. Source HT, Mar 10, 2013 1 Fig 3: (Right) Market Share of Mango based drink brands 1

1.2 PORTER’S 5 FORCES ANALYSIS:

Threat of Substitutes Moderate

Supplier Power Low

Rivalry among firms Intense

Buyer Power High

Threat of New Enterants
Low

1: HT , Mar 10,2013 (http://www.hindustantimes.com/business-news/CorporateNews/Pepsi-Parle-vie-for-No-2-slot-in-mango-drinks/Article11024214.aspx) 2: 4PS Maaza Vs. Slice: (http://www.4psbusinessandmarketing.com/15072012/storyd.asp?sid=5296&pageno=1 )

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Power of Suppliers : Power of Suppliers : Low - Mango pulp industry is highly fragmented - Dominated by numerous SMEs in the mango producing belts of Karnataka, Maharashtra, AP and Tamil Nadu. Threat of Substitutes : Moderate - Growing packaged Mango juice industry is a threat - Health concerns are driving switching behavior - However, Mango based drinks still enjoy a fast growing market Rivalry Amongst Firms : High - Intense competition as 80% market is dominated by top 3 firms - Low product differentiation Power of Buyers : High - Low switching costs - Availability of many brands in same price segment - Large presence of un-organized sector

Threat of New Entrants : Low - Difficult for new players to setup distribution networks - High marketing and advertising costs as product is low involvement

2. Company
2.1 BACKGROUND Frooti, is the oldest and one of the most successful mango based drink in India. The brand, Frooti belong to Parle Agro India Pvt. Ltd. Parle Products was founded in 1929 and was owned by the Chauhan family of Vile Parle, Mumbai. The original Parle Company was split into three separate companies owned by the different factions of the original Chauhan family3,5
  

Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) Parle Bisleri, led by Ramesh Chauhan

Parle Agro started operations in 1984 and Frooti was the first product to be rolled out of Parle Agro in 1985. Parle Agro later diversified into bottled water (1993), plastic packaging (1996) and confectionary (2007). Parle Agro Pvt. Ltd operates under three major business verticals3,5


Beverages – fruit drinks, nectars, juice, sparkling drinks (includes brands like Foooti, Appy, Appy Fizz, Grappo Fizz, LMN, Saint, Cafe Cuba)

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 

Water – packaged drinking water (Includes Bailley packaged drinking water) Foods – confectionery (Includes Mintrox, Buttercop), snacks (Includes Hippo)

2.2 HISTORY Frooti is the first fruit drink in India to be offered in Tetra-pak. It was launched in a green rectangular Tetra-pak as a ready-to-serve mango drink in 1985. The Tetra-pak caught the attention of consumers who readily accepted Frooti, as a tasty Mango Drink in a smart packaging which could be carried conveniently as well. Initially the drink was positioned as a kids drink. It was also offered as an alternative to the carbonated soft drinks. Frooti was promoted with the famous tag-line “Fresh-n-juicy” which enjoys amazing Brand Recall till date. With the advent of mango based drinks in India by global players like Coca-cola and Pepsi in the nineties, the sales of Frooti started to decline. Parle Agro tried to experiment with an orange and pineapple variant of Frooti but failed miserably. It also tried to change the positioning of Frooti from kids to young adults by offering YO! Frooti variant came with a slim paper pack targeted at youth but it did not help revive the sales figures 4,7 In order to revive the sales of Frooti, one of the most famous marketing campaigns “Digen Verma” campaign (Fig. 4) was launched in 20014,7 . This created lot of excitement in the market but the campaign was not followed up and the hype was not translated to long term brand building. In 2004, Frooti was launched in a triangular 65 ml pack to expand the reach and make it affordable (Fig. 5). Facing pressure from competing brands like Maaza and Slice, Frooti tried to reposition the brand again by launching the “Why Grow Up” campaign in 2011 (Fig – 6).

Fig 4: Digen Verma Campaign

Fig 5: Frooti 65 ml pack (Paanch ka Do)

Fig 6: “Why Grow Up” Promotion Campaign

Fig 7: Promotion Campaign endorsed by Shah Rukh Khan

It modified the design of packaging as well as the logo with improved graphics for targeting people who are “young at heart”. In 2013, Parle Agro roped in Shahrukh Khan (Fig 7), the Bollywood celebrity to endorse Frooti in order to reach a wider cross-section of consumers and it re-adopted its famous tag-line “Fresh and Juicy”8 . 6

2.3 SWOT Analysis of Frooti8 (Table 1) Strengths: 1) Frooti has got a strong brand equity and high brand awareness in India 2) Pioneer in introducing packaged mango drink in India. 3) Efficient distribution network- readily available. 4) First to introduce Tetrapack and PET bottles packaging in NCSD (NonCarbonated Soft Drinks) category. 5) Wide range of packaging in different quantities (65ml, 200 ml, 250 ml, 500 ml, 1 L) Weaknesses: 1) Frooti is available only in Mango flavor. 2) No brand extension inspite of having strong brand equity. 3) Frooti is not considered healthy compared to fruit juices. 4) Less visibility and availability of Frooti in the market. 5) Margin given to retailers is less compared to competitors. 6) Frooti is too closely associated to kids.

6) Healthy Drink - has Vitamin-A 7) Been around for a long time. 8) Availability in more than 20 countries Opportunities: 1) Huge untapped market in NCSD category which is currently occupied by unorganized retailers. 2) Potential for brand extension considering the strong brand equity of Frooti. 3) Market share of NCSD category growing at a high rate of 35% yoy9 4) Consumers becoming more health conscious, preferring NCSD drinks compared to Carbonated Soft Drinks. 5) Returnable glass bottles distribution category not yet fully exploited.
Table 1: SWOT Analysis of Frooti
3. 4. 5. 6.

Threats: 1) Competition from global giants with large distribution network like Coca Cola and Pepsi. 2) Fruit Juice segment growing at a high rate of 15-18%10 . 3) Presence of huge unorganized market. 4) Consumers becoming more health conscious and preferring fruit juices over fruit based drinks.

Frooti, Wikipedia. (http://en.wikipedia.org/wiki/Frooti-) http://marketingpractice.blogspot.in/2006/03/frooti-fresh-n-juicy.html Parle Agro (http://en.wikipedia.org/wiki/Parle_Agro) “Parle Agro fires salvo, gets SRK to endorse Frooti”, Business Standard July 24, 2013.( http://www.businessstandard.com/article/companies/parle-agro-fires-salvo-gets-srk-to-endorse-frooti-113030400491_1.html) 7. A Project Report On “ PENETRATION OF MANGO DRINKS INSILIGURI MARKET” (´http://www.scribd.com/doc/34211380/24/SWOT-Analysis-of-Frooti) 8. http://www.slideshare.net/sagar2808/frooti-16916394 9. Non-carbonated drink industry to touch Rs. 54,000 crore by 2015 , T he T imes of India, June 25 , 2012 http://articles.timesofindia.indiatimes.com/2012-06-25/india-business/32407984_1_fruit -juices-carbonated-juices-market 10. As juices find takers in hinterland, companies squeeze out growth, Economic T imes, Jan 11, 2013 (http://articles.economictimes.indiatimes.com/2013-01-11/news/36280000_1_rasna-beverages-juices-hommade)

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3. Competition
The direct competitors for Frooti in the non-carbonated mango based drinks segment are Slice (26% market share) and Maaza (43% market share). Frooti also faces indirect competition from other mango based products such as Juices, Squashes, Shakes and Pulp based drinks. However, as the NCSD mango based drinks segments continue to grow at a rate of 30% -35%, we will consider Slice and Maaza only as the most significant competitors. Below we analyze some of the strengths and weaknesses of the two brands.
Slice Strengths 1. 2. 3. 4. 5. Katrina Kaif celebrity endorsement Large marketing budget Widespread distribution network Pepsi refrigerators Available in glass bottles
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Maaza 1. 2. 3. 4. 5. 6. Tastes closest to real mangoes Positioned as a substitute for mango Widest retail and distribution network Availability of coke refrigerators Available in glass bottles Mango milkshakes in tetrapaks

Weaknesses

1. Taste not the best – Too sweet 1. Weak celebrity endorsement 2. Relatively young brand 3. Lower brand equity 4. Not positioned properly 12 Table 2: Strengths and Weaknesses of Slice and Maaza

The mango based drinks essentially falls into habitual buying behavior. The products have low differentiation and consumers display picking behavior. The most likely determinant apart from availability and preference is advertising. Over the years Maaza has positioned itself as a substitute for mangoes. On the other hand Slice has repositioned itself by highlighting the sensual aspects of mangoes and appealing to a slightly older audience (Table 3)
Maaza13 Maaza Lau Aam Ki Paas Bujhao – Was positioned as a substitute for mangoes Har Mausam Aam – Targeted towards increasing off-season sales , again reinforcing the product as a substitute for mangoes Slice14 Aamasutra Campaign – Launched with an appeal to sensual aspect of mangoes Aamasutra Relaunch – Designed to give the consumer a differentiated experience, roped in Katrina Kaif – Led to 20% increase in sales

Har Mausam Aam with an element of romance – Aamasutra New Tagline – “Iske saamne sab feeka Bollywood starts as brand ambassadors to connect padh jaeyga” – An attempt to re-position the brand younger audience and couples (Fig 8) towards actual users (Fig 9)
Table 3: Ad-campaigns of Maaza and Slice over the years

Lesser the market share, the more visibility the company must try to achieve in such a market (shout more). This has exactly been Frooti‟s Strategy where they have been increased their marketing budget by 40% and roped in Bollywood celebrity Shah Rukh Khan 8

Fig 8: “Har Mausam Aam” Maaza Promotion Campaign 15

Fig 9: “Aamsutra” Slice Promotion Campaign16

11. WARC Slice : Seduction in a bottle : http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=24b644b9 -a4e5-47fb8c40-c8c726db9b9c&q=slice 12. 12:4PS Maaza Vs Slice : http://www.4psbusinessandmarketing.com/15072012/storyd.asp?sid=5296&pageno=2 13. Digital Impulse Marketing Magazine : http://www.digitalimpulse.in/insights/tag/maaza-marketing-strategy/#.Ue3IbY0wrYk 14. WARC Slice Seduction Battle : http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef=24b644b9-a4e5-47fb-8c40c8c726db9b9c&q=slice 15. BusinessLine Brands..honestly! : http://www.thehindubusinessline.com/features/weekend-life/brands-honestly/article3831993.ece 16. India Scanner New Slice Ad : http://indiascanner.com/photos-video-katrina-kaif-new-slice-ad-2013-80364

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4. Channel
Successful Value delivery is an integral part of any business. Marketing channel (also referred as trade channel or distribution channel) of Frooti consists of a set of intermediaries including Wholesalers and Retailers. Parle Agro has a vast distribution network throughout the country to reach the consumers. Further, it has entered into a franchisee agreement with Keventer Agro to manufacture, package, distribute Fig 10: Distribution Network and market its brands: Frooti, Appy Fizz and Bailley Packaged Drinking Water mostly in the eastern parts of India. This will further strengthen its distribution channel and help it compete with global counterparts like Coca Cola and Pepsi Co. Being a Low-involvement product Push Strategy is essential as there is low brand loyalty in this category, and product benefits are well understood. The extensive distributor network is necessary to reach the rural market which is still a significant size in rural India. Returnable Glass Bottles (RGB) are less costly than Plastic bottles (PET), thus RGB‟s are necessary to penetrate into the rural market. Parle Agro

Tetrapack 39%

PET Bottles 39%

Returnabl e Glass bottles 22%

has a limited number of RGB Fig- 11 Packaging Preference based on Consumer Surveys manufacturing units and is planning to expand it aggressively. So, the packaging also plays an important role in reaching the consumer. Also, with other global players in the market it is important to have a loyal distribution network. The margins and incentives offered have to be competitive to maintain a consistent distribution to the consumers. Diverse Multi-Channel marketing like developing tie-ups with eateries, fastfood joints and restaurants will be vital to reach a wider customer-base. So Parle Agro will have to penetrate their distribution channels more aggressively to increase their market share in this highly competitive product category.

17. Marketing Management, Cotler, Keller, Koshy, Jha.

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5. Consumer
Consumer analysis and market research
Our aim was to obtain first-hand information the mango-based drinks from the consumers. The research was carried out on urban consumers. This was done in order to identify, understand and analyze needs, brand associations, brand perceptions and buying behavior. Our approach to this research followed the following flow-chart.

Consumer Research

Pilot Study

Blind Test

Consumer Survey

Retailer Survey

Depth Interview

For every test/survey, we have adhered to the following methodology    Data Collection Data Analysis Data Evaluation

5.1 PILOT STUDY
As a first step of market research, a Pilot Study was conducted. The aim was to identify the brand associations that consumers had about Frooti. Furthermore, we also got an insight into the desired attributes of their ideal mango-based drink, in an order of their preference. Using the most common attributes that we came across during the pilot study is shown below in the form of a WORD CLOUD.

Fig 12: Word

Cloud of brand associations obtained from Pilot Survey

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5.2 BLIND TEST
Next a Blind Test was conducted with fifteen randomly chosen consumers. We made them taste Slice, Maaza and Frooti from three identical, yet unmarked, glasses – so that, they had no way of knowing which drink they were tasting. This was followed by a short questionnaire. The aim was to determine whether the difference between brands that exist, is actual or psychological. The response obtained from the blind test helped us determine the following:  Most preferred mango-based drink based on the perception and the actual taste.

Perception: Favourite Slice Brand 9%

Most Preferred Drink (Actual) Slice
17%
Maaza 50%

Frooti 55%

Maaza 36%

Frooti 33%

 Accuracy of identification of brands.

Accuracy of Brand Prediction
Frooti 36% Slice 27%

Maaza 37%

From the blind test it is evident that there is no significant difference between Slice, Maaza and Frooti since the accuracy of identifying the brands was less than 40%. Also, the preferred drink according to taste was Maaza, whereas according to the cognitive association Frooti was the most preferred drink. Hence we can safely infer that the difference that „exists‟ is more psychological than actual.

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5.3 CONSUMER SURVEY
Based on the attributes that we obtained from the Pilot Study, we designed a more detailed questionnaire. The aim was to get a holistic understanding of consumer behavior in the choice of the product. So we floated this questionnaire among consumers and received a total of twentyfour responses. The Consumer Analysis provided the following insights into consumer behavior:  The three mango drinks have been rated on the following important attributes : Taste, Concentration, Color, Availability and Packaging.

Ratings of Important Attributes
Taste Concentrated Color Availability Packaging
Slice Maaza Frooti Weights 3.43 4.32 3.77 0.39 3.27 3.86 3.52 0.21 3.80 3.80 3.70 0.11 4.20 4.00 4.16 0.16 3.55 4.37 3.85 0.13

Net Expected Value

3.58 4.12 3.79

Table 4: Ratings of Important Attributes



The Net Expected value of each brand based on the relative weights provided by the user along with the user ratings is given in the figure below:

Net Expected Value
4.1 4 3.9

3.8 3.7
3.6 3.5 3.4

Net Expected Value

3.3
3.2 Slice Maaza Frooti



The brand associations related to Slice, Maaza and Frooti are shown in figure.

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Brand Associations
Slice Maaza Frooti

19 15 109 11 87 4

20

17
10 10 12 6 7 12 10

16

5
000 01

5

5

6

5

7

9

From the above figure we identified the Strong and Unique Associations of the three brands which are as follows:
Frooti Slice Maaza

• Childhood

• Sweet



• Cool • Tasty

5.4 RETAILER SURVEY
We personally interviewed three retailers to get a better understanding of the distribution channels of Slice, Maaza and Frooti, margins and deals offered to them by the companies, and the relative sales of the product(s) that they stock their supplies with. The major findings, from this survey, were as follows:    Order of preference in non-carbonated drinks category - Minute maid, Maaza, fresh mango shake and then other mango drinks Space in retail outlets is a constraint – Most shops stock the product they receive first and Frooti‟s supply is the most erratic of the three brands Frooti provides fridge for storage but only above minimum sales criteria Margins in Frooti are slightly lower

5.5 DEPTH INTERVIEW
We rounded up our Exploratory Research with eight Depth Interviews. The aim was to identify distinct consumer personas. The exact transcript of one of the depth interviews has been appended in Exhibit. After a qualitative analysis of the transcripts, we clustered the similar traits together and successfully defined the following three character personas:-

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Character Persona 1 Pooja is in her early twenties. She has been a core Frooti-loyalist since childhood, but has now developed a liking for aerated and alcoholic beverages. Whenever she has a craving for something chilled to quench her thirst, she prefers to go for a Frooti. Her brand loyalty is such that even though she detests the fruit, Frooti is something that she enjoys. Character Persona 2 Maaz is a school going kid who is very active in his sports and extra-curricular activities. He likes gaming and playing football. He wishes his mother would give him a chilled glass of Frooti every time he comes back home tired from practice. But she insists on him having a cup of hot chocolate milk as its healthier and it reduces the risk of cold and cough. He would love to try different variants and flavours of fruit based drinks. Character Persona 3 Anand is a business executive in his late thirties who spends most of his time at work. sipping many cups of coffee keeps him going through the day. However he attends a lot of corporate meetings and social gatherings where he consumes alcoholic beverages and rarely aerated drinks. He used to drink fruit based drinks when growing up, but he does not associate to them anymore. He consumes fruit juices to some extent after work outs at gym but finds mango based drinks extremely childish.

5.6 DECISION-MAKING UNITS (DMUs)
For Frooti, there are three major decision-making units, namely:   Parents/Guardians, deciding and purchasing for their children Teenagers, who decide for themselves but use their parents‟ money for purchase Adults, who decide and pay for their own purchase

Parents/

Guardians

DMU
Teenagers

Adults

5.6.1 NEED RECOGNITION The drive or motivation towards the purchase of the product, like any other, can be broadly classified into two:   Internal Stimulus External Stimulus

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Some internal factors that influence the need for Frooti, as inferred from our exploratory research, were thirst, exhaustion or a natural craving for the drink. Some of the external factors that influence the consumption of Frooti, identified from the research, were advertisements, shop displays and the urge to drink when one sees someone else drinking the same.
Along with food 9% Escape the heat 17% Quench My thirst 17%

Refreshment/ Ta s te 57%

Pie chart showing the need for purchasing among the consumers 5.6.2 PURCHASING BEHAVIOR Frooti is a low involvement product. While some consumers find absolutely no difference among the related brands, a few habitual consumers can recognize some considerable differences. While the former fall into the category of impulse buying or variety seeking behavior, the latter are the brand loyalists. Children are usually the variety seeking type while teenagers and adults are habitual buyers.

HIGH INVOLVEMENT SIGNIFICANT DIFFERENCES BETWEEN BRANDS

LOW INVOLVEMENT

EXTENDED PROBLEM SOLVING

VARIETY SEEKING (Children)
HABITUAL/ PICKING (Teenagers &Adults)

LITTLE DIFFERENCES BETWEEN BRANDS

DISSONANCE REDUCTION

Fig 13: Frooti falls in the low involvement category (represented by yellow and green color) in the purchase behavior matrix

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Ask the Retailer 9%

Pick any one 9% Favourit e Drink 68%

Chilled Drink 14% On the go 48%

At a Restaura nt/ Canteen 43%

At home 9%

Purchase Behavior

Usage Behavior

Success of Celebrity Endorsement % Frooti Slice Maaza Shahrukh Khan 68.2 18.2 13.6 Katrina Kaif 0.0 73.9 26.1 Parineeti Chopra 31.8 9.1 59.1

6. Summary
        Frooti has a strong brand connect and brand perception As a product Maaza is superior in taste and flavor, based on the expectancy value model Frooti needs to widen its distribution network and maintain consistency in delivery Most consumers prefer to „Have it on the go‟ Fruiti falls in the Low involvement purchase segment with a considerable percent in habitual/picking behaviour Frooti as a brand is highly associated with childhood Different tests and surveys depicted that although the product is very similar, but the perceived differences are significant The current ad campaign for all the three brands have a strong brand recollection among the consumers

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Appendix
Exhitbit 1: Consumer Survey

18

Contd.

19

Contd.

20

Exhibit 2: Retailer Survey

21

Exhibit 3: Blind Test Survey Sample

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Exhibit 4: TRANSCRIPT OF A DEPTH INTERVIEW 1) What is your favourite drink? Tuborg 2) Why is it so? Gives a high, it has a refreshing after taste. 3) Do you like mango fruit? Not the fruit but everything else. 4) If the fruit is not available, in which other form would you like to consume it? Mango drink and mango shake 5) If you had the option of aerated drinks or mango based drinks at a party what would you prefer and why? I would go for aerated drinks as there are more varieties. But this will not be my choice if I’m thirsty. 6) If you had the option of aerated drinks or mango based drinks when out with friends what would you prefer and why? If I’m having food, I’ll take aerated drinks. If I’m just having a drink I’ll have a mango based drink. 7) If you had the option of aerated drinks or mango based drinks when alone what would you prefer and why? When thirsty ill have mango based drink. If I have a craving for something cold, I’ll definitely have Frooti. 8) Do you like Frooti? Why? I feel the sweetness is just perfect. Also I’m extremely loyal to the brand since childhood. 9) Would you like to see Frooti in any other flavor? Absolutely not.

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Exhibit 5: Consumer Reasearch Data BRAND ASSOCIATIONS Slice Maaza Sweet Yellow Cool Habit Childhood Healthy Juicy Tasty Family Drink Refreshing 15 11 4 0 0 5 6 5 5 7 10 8 19 0 1 10 12 17 12 16 Frooti 9 7 5 0 20 10 7 6 10 9

Ratings of Important Attributes
Taste Concentrated Color Availability Packaging Net Expected Value Slice Maaza Frooti Weights 3.43 4.32 3.77 0.39 3.27 3.86 3.52 0.21 3.80 3.80 3.70 0.11 4.20 4.00 4.16 0.16 3.55 4.37 3.85 0.13

1.38 1.70 1.50

You prefer your favorite mango drink in the following package PET Bottles Returnable Glass bottles Tetrapack You drink your favorite drink for Along with food 2 Escape the heat 4 Quench My thirst 4 Refreshment/Taste 13

9 5 9

On a hot summer day, you go to a shop to buy a mango drink. Which of the following do you do? Ask for the most chilled mango 3 drink Ask for your favorite mango drink 15 Ask the retailer for any mango 2 drink 24

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