...13th out of 28 leading electronics makers. Recent achievements 6. Samsung Electronics’ brand value has steadily increased and in 2011 was ranked 17th, according to Interbrand which annually ranks the Top 100 Brands in the world. In 2012, the brand value was worth USD 23.43 billion, which was a 20% increase from the previous year 7. Visual Display Business a. Top Global Flat Panel TV Marketshare in 2012, capturing 30.56%. b. Top Global Smart TV Marketshare in 2012, capturing 37.22%. c. Amazing feat as they have earned no.1 global market share across all TV categories every year from 2006 through 2012. 8. Printers d. 2nd in Global A4 Laser Printer Market share in 2012 with 16%. 9. Mobile phone e. Top Global Smartphone sales and marketshare in 2012 with 213 million units sold. Market share of 30.4% i. Apple capturing 26% of the market share. f. 16% growth in mobile pc sale revenue, garnering the best industry growth rate in...
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...Task 2 A. Simulation Analysis A1. Brand Design Decisions TMC brand shows a very satisfactory rating from the customers above the competitors. They felt that the company brand quality, credibility and superiority were above others. In the world market TMC fell in the top percentile for a satisfactory rating. TMC used an independent, international, product-rating service that performs objective evaluations of new products across a host of businesses and consumer industries. In quarter one The Office computer was design with the base components as well as office software and spreadsheets built in. Multimedia accessories were added; a standard keyboard was added, with a 17’ monitor, this computer also came with a standard network connection, with high performance. The customers wanted an easy to use PC for office workers, as well as a moderate price. The Travelers Zone which was also design in quarter one for people on the road came with the base components, which includes word and a spreadsheet program, multimedia accessory for travelers, internet connections, keyboard with hot keys, and had a slim, rugged, portable design. In quarter two TMC created brands for Traveler and Workhorse because we felt that concentrating on two areas would be the right thing to do. By focusing our attention on Travelers and Workhorse needs in a computer would give us an edge over our competitors. New York and Paris were selected because of their market sizes. In quarter...
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...owns that is in the mind of the motorcycle consumer? In my view, the word that Honda owns is quality, Hero owns is mileage and the one word Bajaj owns is power, thanks to the Pulsar. If it's Yamaha, that word is style. The one word that TVS owns is cheap (not in a bad sense) but as in the least expensive. If this is true, then it points to a very high state of evolution in the market place where consumers are able to clearly associate brands with positions. Each of the above-mentioned brands has a clear position. This has its pros and cons. The pro is that, for instance, if a consumer wants power, other things being equal, he will come to you. So, the brand becomes safer in that sense. It is relatively insulated. The con of that is people who don't seek power won't be really too interested in you-but I think the advantage is greater than the disadvantage. On Bajaj's position: We got back into the game with the Pulsar. People buy the Discover because it reminds them of the Pulsar. It's like a younger brother of the Pulsar; or a 'domesticated' Pulsar. There is this clear divide in this market place. Hero has a 71% share in the 100cc segment; I find that, after having a satisfying experience with Hero, consumers move up and they come to us. So, people who want bigger and stronger bikes come to us, but they will not buy a 100cc from us. | | | On whether Hero MotoCorp will continue to be number one because most consumers want fuel efficiency: Yes, it will...
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...8098663752 1 Market Share Analysis Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 B Volume Price 124870 126016 125426 198863 575175 127201 125277 126124 125302 503904 74860 77216 75000 3 3 3 4 3 3 3 3 3 3 3 C&P Volume Total Vol 100000 224870 100000 226016 100000 225426 25000 223863 325000 900175 100000 227201 100000 225277 100000 226124 100000 225302 400000 903904 150000 224860 150000 227216 150000 225000 M/share B C&P 55.5% 44.5% 55.8% 44.2% 55.6% 44.4% 88.8% 11.2% 63.9% 36.1% 56.0% 44.0% 55.6% 44.4% 55.8% 44.2% 55.6% 44.4% 55.7% 44.3% 33.3% 66.7% 34.0% 66.0% 33.3% 66.7% market shrinkage 180000 100107 79893 2 Profit Analysis if B alone increase the price Quarter 1988 1st 2nd 3rd 4th 1989 1st 2nd 3rd 4th 1990 1st 2nd 3rd 4th Price 3 3 3 3 3 3 3 3 4 4 4 4 Beauregard Volume cost profit Price 124870 3.31 -38709.7 126016 3.31 -39065 125426 3.31 -38882.1 198863 3.102 -20284 -136941 127201 3.31 -39432.3 125277 3.31 -38835.9 126124 3.31 -39098.4 125302 3.31 -38843.6 -156210 74860 3.96 2994.4 77216 3.96 3088.64 75000 3.96 3000 75000 3.96 3000 12083.04 3 3 3 4 3 3 3 3 3 3 3 3 0 C&P Volume cost 100000 100000 100000 25000 100000 100000 100000 100000 150000 150000 150000 150000 0 0 Profit -57400 -57400 -57400 -71525 -243725 -57400 -57400 -57400 -57400 -229600 -20400 -20400 -20400 -20400 -81600 3.574 3.574 3.574 6.861 3.574 3.574 3.574 3.574 3.136 3.136 3.136 3.136 -14125 3 Profit analysis if Both increased...
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...AIRBUS CASE ANALYSIS The possibility of an investor surviving a competition depends on the ability to overcome internal and external threats, while at the same time developing a strategy that creates aspects of differentiation, driven by economic logic. The airline industry has been a competitive industry, especially over the last half century. The two main competitors: - the Airbus and Boeing have exhibited a long-term rivalry for the market share. While the two have had a different staging of their businesses, the businesses have faced great challenges, both from within and external threats. Boeing had been the market leader until the later years of the century, when airbus, driven by the zeal and zest of becoming the market leader, experienced an accelerated growth and expansion to dominate the industry. Airbus manufacturing was a response to the increasing U.S dominance in the aircraft production industry. The initiative was launched in 1960s by three European nations, mainly Britain, France and West Germany in order to counter the increasing influence of the United States manufactures in the air transport industry. The investment was a joint product of the three nations in terms of financial input and human resources. Soon after the launch, British pulled off due to self-interests, but joined later by injecting a 20% stake in the manufacturing process. The plant was first based in Paris, France and governed under French law, which did not allow making public the financial...
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...PEST - Analysis By Dagmar Recklies The PEST analysis has proven to be a flexible and easy to understand tool in the context of strategic planning. Like with all tools, the real value of the PEST analysis depends on the way it is used. Hence, the following article not only describes the content of this tool, it also provides advice for its practical application and interpretation. Content The PEST or PESTLE is a useful starting point for the analysis of an organizations external environment and the forces at work there. PESTLE stands for political, economical, socio-cultural, technological, legal and ecological factors. There are different opinions in literature about the inclusion of legal and ecological factors. Their importance doubtlessly differs from industry to industry. In case such factors are of high relevance to an industry, they should be analyzed separately. In industries that are less influenced by legal and ecological factors, they could be allocated to the other categories, e.g. legislation as a political factor or ecological awareness as a socio-cultural factor. In any case it is important to include only external factors which an organization cannot influence by itself. The following chart shows some examples for typical content of a PEST. These examples are not comprehensive; they should be modified according of the actual subject of analysis. Political Legislation (current and pending) Laws relating to the industry Tax laws Regulation of transfer for capital...
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...city flower? A1. The four steps through which city flower could start their e-business which is enumerated has under :- 1. Market analysis 2. Technical analysis 3. Market strategy 4. Implementation Market analysis The market analysis is a section in a business plan that presents information about the commercial market in which your business operates, the purchasing habits of customers in that market, and information about competitors. Based on market research and intended to attract investors, a strong analysis will show why your business is a strong addition to a given market and how it will earn money. These steps will guide you through the process of how to write a market analysis and give some tips for making a strong impression on investors. The following steps in this are It includes Internal and External factors * Legal formalities * Forecasting of demand * Expansion of business * Competitive edge * Identify competitors * Customer survey * Market trends * Market profitability * SWOT Analysis * PESTEL Analysis * Market growth rate Technical analysis A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the Internet. Electronic commerce operates in all four of the major market segments: business-to-business, business to consumer, consumer to consumer and consumer to business. It can be thought of as a...
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...Environment Analysis for India We would see on what is the marketing Environment analysis with the PESTAL ANALYSIS, which stands for Political, Economic, Social, Technological, Legal and Environment, all areas affecting a business. * POLITICAL: The capital market of India is very vulnerable. This is because of its democracy way and also the extremely unbalanced growth and rampant corruption. India has been politically instable in the past but it is a little politically stable nowadays. The political instability of the country has a very strong impact on the capital market. The share market of India changes as the political changes took place. This is clearly seen in the Hindus and Muslims crisis between 2003 and 2004. The capital market of India is too weak and is based on speculations. The political stability of the country is very important for the stability and growth of capital market in India. The political imbalance or balance of the country is the major factor in deciding the capital market of India. The political factors include: 1. employment laws 2. tax policy 3. trade restrictions and tariffs 4. political stability * ECONOMICAL: The economical measures taken by the government of India has a very strong relationship with the capital market. Whenever the annual budget is announced the capital market goes up and down with the economical policies of the government .If the policies are supportive to the companies then the capital market takes...
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...PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE * Automotive Division of Mahindra & Mahindra Ltd. is in the business of manufacturing and marketing Utility Vehicles, LCVs and services for last 52 years. * It is the market leader in this segment enjoying more than 503 of the market share. PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 3 TOPIC | PAGE NO. | OVERVIEW | 5 | PURPOSE OF PESTLE | 6 | POLITICAL FACTOR | 8 | ECONOMICAL FACTOR | 11 | SOCIAL FACTOR | 13 | TECHNOLOGY FACTOR | 15 | LEGAL FACTOR | 17 | ENVIRONMENTAL FACTOR | 19 | SUMMARY | 21 | PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 4 * Political, Economical, Social, Technological, Legal, Environmental. * It encompasses the important factors that influence strategic management. * It gives an overview of the different macro environmental factors that the company has to take into consideration. * It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 5 * What environmental factors are affecting the organisation? * Which of these are most important at the present time? * Which of these are most important in the future? PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 6 Political Environment Economical PESTLE Legal Social Technology PESTLE ANALYSIS OF MAHINDRA...
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.... PESTLE analysis of the motor bikes industry in UK PESTLE analysis{Palmer Clive }of motorbike industry sector investigates the important factors that are affecting the industry and influencing the companies operating in that sector. It is also perfect tools for mangers and policy makers of motorbike industry,helping them to analyzing the factors which are affecting while driving their industry to different countries of the world. Throughout the last few year,the acronym PESTLE has been suffering a numbers of changes,but it seem to be the most important factor which is helpful for decision-makers of royal-Enfield to analysis the current situation of the that country where industry expands.There are six factors which are influencing PESTLE analysis. Political factors include areas such as taxation policy, law labor of law,transportation problems and stable political environment. Furthermore, governments have great influence proposal that limit number of motorcycles being sold in the country because Indian currency changes everyday with the comparison of UK pounds.The changes of currency means the changes of price of products and demand of product like royal Enfield are also changes which means recession are enter into the market so UK government take some steps to solved the this problem.Royal Enfield sales would affect by this issue.Furthermore UK consumers pay higher pre-tax prices for Motorbikes than anyone else in the Europe.Government is keen to attract foreign firms...
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...4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is located. With the brand name of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014). Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis....
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...PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. |criteria examples |political |economical |criteria examples | | | | | | |ecological/environmental | | |home economy | |current legislation | | |economy trends | |future legislation | | |overseas economies | |international legislation | | |general taxation | |regulatory bodies and | | |taxation specific to | |processes | | |product/services | ...
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...Market Analysis Product placement is the form of advertisement where a product is placed in a context of ads in movies or TV shows. Since the first instance of formal product placement occurred in 1951, there have been countless placements in thousands of movies and TV shows. Product placement has experienced a surge in the mid-1980s and strong growth ever since. In 2005, estimated total global spending on paid product placements is about US$2.21 billion. Forecasted that by 2010, 75% of scripted shows will include product placement and the revenues will reach US$50 billion. Competitive Analysis MMI The product placement segment of the industry is dominated by small business typically run by their owners who have experience in the entertainment industry. A few larger ad agencies offer the same service with the intention of offering one-stop-shopping for their clients. These are typically the result of acquisitions of smaller specialty firms. The smaller firms tend to have the advantage because they typically have experience and a background with film and TV producers whereas the large firms often do not. In addition, the small firms like MMI offer more personalized service and build ongoing relationships with their clients. Greyhound Greyhound is currently Canada’s largest provider of intercity bus transportation and serves 6.5 million passengers each year, which constitutes about 40% of the market. Its brand logo, the running dog, is highly recognized. In addition...
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...SWOT analysis Strengths * One of the biggest in the energy sector * Dominant market position, top in market * Huge geographical reach * High quality global operations * Very strong brand name | Weaknesses * Cost of environmental hazards * Decline in crude oil and natural gas production * Reaching maturity * Controversies and criticisms * Negative perception | Opportunities * Increasing fuel/oil prices * Increasing natural gas market * More oil discoveries * Expand export market * Investment in the alternative energy business | Threats * Government regulation * High competition * Environment regulation * Increasing cost of operations | Environmental Analysis Macro environmental factors For the macro environment analysis we have chosen PESTLE analysis, which will give us details about the Political, Economical, Social, Technological, Legal, and Environmental analysis. 1. Political – Due to global warming issues and greater climate destabilization governments are creating a strong barrier on oil excavations; besides encouraging such industries into find out more sustainable forms of energy. Also on whole the energy market is becoming more volatile due to the treat of geopolitical instability. The global energy market is becoming more elastic due to continued oil demand from the thirds world countries. 2. Economical – Economy is supported by the energy reserves in that country. As well due substantial increase in the alternative...
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...PEST Analysis Template Situation being analysed: ______________________________________________________________________ PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business. |criteria examples |political |economical |criteria examples | | | | | | |ecological/environmental | | |home economy | |current legislation | | |economy trends | |future legislation | | |overseas economies | |international legislation | | |general taxation | |regulatory bodies and | | |taxation specific to | |processes | | |product/services | ...
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