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Market Entry

In: Business and Management

Submitted By priyanka29
Words 869
Pages 4
This section discusses the market entry strategy that is used to enter the South African market would be direct exporting through a distributor in South Africa. Through a distributor/intermediary but would these intermediary is customer based in the South African market. Participating in Trade shows and exhibits in association with African Farmers Workshop and Expo other similar associations to meet potential customers. Direct exporting would not require a large investment and understand and test reaction of customers. Using a distributor would be a good start for Agrium Inc. to enter South African market and understand how the product is accepted and expand into other parts of Africa. As the demand for imported fertilizers is increasing due to the limited and high prices of locally produced fertilizers and also the lack of fertile soil appropriate for agriculture this as posses the right time to enter and capture the market and a distributor would be a faster and easier way to enter the market. The trade shows and exhibitions would provide a good platform to interact and build a relationship with potential distributors. Even getting touch with the South African embassy, or the Canadian embassy in South Africa could be helpful to decide on a distributor, also become a member of Fertilizer Association of Southern Africa (FERTASA), which brings farmers and compnies providing any agricultural products together providing a good platform to meet more potential clients.
Agrium Inc. is a major Retail supplier of agricultural products and services in North America, South America and Australia and a wholesale producer and marketer of all three major agricultural nutrients and a supplier of specialty fertilizers in North America.
Agrium U.S. Incorporated, a subsidiary company, is based in Denver, Colorado. The company is a part owner of Canpotex, which manages all potash...

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