Wal-Mart is a multibillion dollar industry. They have multiple kinds of stores from super center to market stores (which are strictly grocery stores) to “regular” stores that don’t sell groceries to selling things in bulk and wholesale at their sister store Sam’s. Wal-Mart has 11,000 stores in 27 countries; they employ over 2.2 million associates worldwide. Wal-Mart stands by their marketing strategy of Every Day Low Price and they strive to keep that as a main focus to become stronger. Wal-Mart main basis is to be a convenient store and a one stop shop. So the customer that comes in for one thing remembers that they need another and might walk out the store with more than they initially came in for in the first place.
Wal-Mart continues to push through the technological world by allowing their customers to be able to shop online for many products via the internet or even through their mobile app. Customers have the ability to search for items that may not be in the store and have them shipped from the online warehouse to a retail store through their site to store pick up process. This is something that Wal-Mart pioneered for easier access to things that aren’t always in the store but that customers can still gain access to without again have to look somewhere else.
Wal-Mart uses many vendors and their own Competitive Advantage Managers to set modular section of a product across the board. Wal-Mart’s goal is to make all their stores unique in their own right but very similar at the same time. If a manager has to go help at another store the goal is that there isn’t much difference between one store and another and things can run smoother in transition. As well employees are able to sale pretty much the same items that are set the same ways no matter what store they are in.
Personally, I work in the Electronics department. I help customers with a