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Market Opportunity Analysis

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Market opportunity 1
Market opportunities is a situation in which a product, service, etc. that is potentially wanted or needed by consumers is identified by a business as not being supplied by rival companies.
Merlin creates several opportunities in opening new resorts. Recently they have opened Knight Village in Warwick Castle as they don’t currently have a tourist accommodation available to the public. This new investment will cost up to £3 million and be available to visit all year round.
Merlin have used their skills to take advantage of the gap in the market. By doing this merlin have built many parks around the world which are designed for many different markets. There is also a new launched project planned by merlin called the knight …show more content…
that is potentially wanted or needed by consumers is identified by a business as not being supplied by rival companies The definition of vision statement is an organization s declaration of its midterm and long term goals. The value of a clear vision statement to an organization’s personnel can be essential to the successes of a company. Having a clear vision statement really emphasizes the direction the organization is going, sets the stage for strategic plans, and illustrates exactly what an organization really mean. It could again add other significant benefits for the workers in merlin as they all have one common goal. Having a clear vision will also help the employees who have worked hard to be rewarded for their efforts and good performances put in for the …show more content…
They could also look into in the market opportunities that Merlin entertainment are exploring within their area. By doing this it would create tourism and opportunity for jobs in the local communities. Merlin Entertainments trade in something called a mass market. Merlin is a family based market which includes Universal, Disney and Draton Manner which are all Public Limited Companies.
Merlin’s aims with theses organisation means they are pushing to become the world’s number one family entertainment company. For merlin to open new resorts to expand and help merlin grow they will need to raise their finance to allow them to have more resorts as they’re a Public Limited Company. They can raise money by selling shares to the public and reinvesting current profits or getting loans from banks.
Merlin is a Public Limited Company which means that they’re able to draw in other organisations such as CBeebies, this means more business opportunities which can mean more profit made for the company and an expansion of

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