...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...your assignment 2- Navigate to the My Career Plan in Phoenix Career Services. Complete the Career Plan Building Activity: Work Culture Preferences. Note. Access to Career Plan Building Activity: Work Culture Preferences is only available after you complete the Career Plan Building Activity: Competencies. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Work Culture Preferences and Competencies. Reflect on your results. How can knowing your ideal work culture help you in developing strategic and operational plans to achieve organizational goals? Which competencies are essential to conducting a strengths, weaknesses, opportunities, and threats (SWOT) analysis? How do your competencies relate to the essential competencies for conducting a SWOT analysis? Click the Assignment Files tab to submit your assignment. 3- You have decided to pursue an MBA degree either to further your career, start a new career, or achieve a personal goal. In this program, you will study the functional areas of business. Use the MBA Overview and Effective Research and Writing at University of Phoenix Modules you reviewed to complete this assignment. Write a paper that analyzes the role of a manager within the functional areas of business: Required elements: No more than1050 words Two articles, including at least one peer-reviewed article, from the University Library cited in your paper to support your...
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...Gabriella Baars, Avia Astryd, Hanjun Chen, gave an explicit outline of their action plan. Their proposal is well structured, and is shown in a clear and consistent way. The analysis of the condition is relevant and concentrated. It focuses on the problem faced by Nokia about the make or buy decision, loyalty to its supplier (in that case Symbian) and made a suggestion that Nokia should keep in mind alternative outsourcing. The subject is socially relevant and well described. As some new operating systems help mobile companies make profit, it’s a fact that Nokia has been a little bit desolated. This topic is both scientifically and socially relevant and easily researchable. Since Nokia and Symbian are both big companies, it is easier to find and collect information and references for the background information. The subject is linked to the theoretical framework. This proposal describes how Porter’s five forces are applied to Nokia. As it is said Symbian can be considered as an important external factor, which influences Nokia’s profits. The paper emphasises on the powers of suppliers in the five forces analysis and thus conclusions for the dependency of Nokia can be made. It also illustrates other forces in Porter’s model like the competitors force. The topic of the bargain power of consumers is also described well: Consumers choice is affecting Nokia’s profits since Nokia is missing the target market preferences as consumers lean towards high end phones and not the cheap supply...
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...Communications Global Communications feels the pressures of the industries with trying to keep up with its competitors and watching its stock prices fall. Yet the stockholders are giving them a lot of pressure to correct the problem. They need to offer better services than what their competitors are providing to their customers. This paper will discuss the background, the problem, the end goals, alternative solutions, risk assessment, the optimal solution, and lastly the implementation plan. Situation Background (Step 1) The total telecommunications industry has collapsed into hardship due to the Cable Companies inflowing the competition but Global Communications has been hit hard with not just the improved competition but smaller profit margins, the costs of doing business, and have realized that they need a new tactical plan, but will need help in implementing this. The problem is not actually noticeable, as one may think. It is easy to say that there is a substantial amount of competition and blame outside entities for their anguishes. In the long run, the real issue is GC's incompetence to successfully compete with new companies in the market (i.e. cable companies). Often this is the minor to a failure to discriminate their services from those of the competitors. It echoes as if their attempt at variation has been our Control as Individuals. This has double the amount of errors. First, it is in contrast with the superficial reality that their individuals lack the technical...
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... |MKT/571 | | |Marketing | | |Murrieta Learning Center | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality...
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... |School of Business | | |MKT/571 Version 6 | | |Marketing | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations. Students may find it beneficial to refer to concepts learned in Economics. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently...
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...Boeing’s Final Marketing Plan 1 Boeing’s Final Marketing Plan Silva B. Adeniyi Marketing Planning & Strategy – B6026 Professor Victor A. Oladapo August 15, 2011 Boeing’s Final Marketing Plan 2 Boeing’s Final Marketing Plan Executive Summary The executive summary is to give the reader an overview of the main points in the marketing plan (Rossiter, 2011). The Boeing Company, established by William Boeing, during World War 1 era. Navy Lieutenant Conrad Westervelt and Boeing became friend’s after watching the 1910 air races at Belmont Park, New York. On July 4, 1914. Boeing enrolled in Glenn Martin’s flying school and bought a plan of his own. A former shipyard was the first home of The Boeing Company, which was founded in 1916 in Seattle, Washington (Rumerman, n.d.). Today Boeing’s headquarters is in Chicago, IL. It is the commercial airplanes leading manufacturer and largest aerospace company in the world. There are two major divisions at Boeing: Defense, Space, and Security and Commercial Airplanes. A minor division at Boeing is Capital Corporation. Boeing’s Capital Corporation makes possible the delivery and sale of Boeing services and products by providing advice on leasing and financing solutions. Recommendations * In emerging markets become a first mover by promoting new Dreamliner 787 and exploit the growing air passenger traffic in China * To avoid costly manufacturing delays, create a team able to speak several...
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...This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of the plan, a suggested Contents Page for the plan appears hereunder. The analysis herein is not exhaustive. Students are encouraged to put into practice other analysis that they have learned. Please present the information in a report format. Be creative and consistent with information. Executive Summary Table of Contents 1.0! Situation Analysis ! ! 1.1.! Market Analysis !...
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...Week 3 Career Plan Building Activity Reasoning Aptitude,MGT 521 week 3 organizational planning,Week 3 Quiz, Reflection A++ GRADED!!! Navigate to the My Career Plan in Phoenix Career Services through the My Career Plan link. Complete the Career Plan Building Activity: Reasoning Aptitude. Review the Reasoning Aptitude results page. Add tips to your career plan by selecting the opportunities tab and click the “tips” next to the competency you want to add to your career plan. Click the “my career plan” tab on top of your page to view your populated career plan. Write a paper of no more than 350 words discussing the results of your Career Plan Building Activity: Reasoning Aptitude. What do your results tell you about your individual thinking style or your thought process range? How does knowing this information and your Competencies and Work culture Preferences help you to understand how work is done in teams? What adjustments can you make to your own teamwork style based on your Career Plan Building Activities? Click the Assignment Files tab to submit your assignment. 2- Review the example SWOT Analyses located in this week’s Electronic Reserve Readings to see the types of information companies include. Complete the following tasks in the University of Phoenix Material: Organizational Planning Worksheet. Cite your resources. Part One (hand in early): Select a Fortune 500 company. You may start your research on this company in the Job Market Research Tool...
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...Course Materials Carpenter, M. A., & Sanders, W. G. (2009). Strategic management: A dynamic perspective concepts and cases. (2nd ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. Wheelen, T. L., & Hunger, J. D. (2010). Concepts in strategic management and business policy: Achieving sustainability (12th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. All electronic materials are available on the student website. |Individual |Write a 1,050- to 1,400-word paper in which you complete the following: |Day 7 |150 | |Environmental Scan Paper | | | | | |Research and describe the internal and external environments of 2 to 3 real-world companies | | | | |using an environmental scan. | | | | |Determine what competitive advantages each company has and what strategies each company is | | | | |using. | | | | | ...
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...MKT 571 Week 2 Learning Team New Product Launch Marketing Plan, Part I – NEW To Buy This material Click below link http://www.uoptutors.com/MKT-571-NEW/MKT-571-Week-2-Learning-Team-New-Product-Launch-Marketing-Plan-Part-I Create a product launch plan of no more than 1,050 words for 2 specific markets (choose a domestic country and an international country). This assignment requires research on both of your markets. Select a new product that has never been marketed as the basis for all of the team papers. You can make a major modification/improvement to a product/service on the market or create your own product/service. Include the following components for both markets: • Justification for your choice of product and the two countries • Market needs • Market growth • A brief SWOT Analysis • Potential competition • Product offering • Product identification • A 10-question survey that you will use for your final marketing plan, which collects additional primary data about the buyers. Your survey should be placed in your appendix and discussed in the body of the paper. Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan. This should not be a guide to formatting your plan. Format your paper according to the updated APA standards. Be sure to read the rubric for guidance on how the paper will be graded. Click the Assignment Files tab to submit your assignment as one complete document. Do not submit multiple...
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...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...
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...MGMT 600 Individual Research Paper Click Link Below To Buy: http://hwaid.com/shop/mgmt-600-individual-research-paper/ My individual Assignment is on the PIZZA Industry that should be basically about. A rubric for each of the potential topics is included in this spreadsheet. As you make your selection, think about which topic interests you the most! Make sure you read the FAQs below before you begin. Requirements for All Topics • Use APA —12-point font, legible font, double-space your text, use one-inch margins on your pages. • Properly cite all sources and use quotation marks or some other formatting to clearly identify all words which are not your own. • Review the tutorials located in our course Syllabus for additional information about originality. • Course Drop Box is configured to auto submit your work to Turnitin.com should be in your own words • Use the appropriate rubric for your topic selection. • Follow the rubric guidelines for length. • Your work must be original to this assignment. Do NOT reuse a paper from a prior course • Review the FAQ’s below for additional direction. FAQ’s Question 1: Does this paper replace the group business plan? No, this paper is in addition to your group business plan. Question 2: Should I use my team’s business idea for this paper? Some students find it easier to use the same topic, but you may choose another business idea for this paper if you prefer. Question 3: I noticed these topics are also subsections...
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...their ideas for change. The hardship at Global Enterprises are seen as an Opportunity instead of a problem The telecommunications business is booming and to stay in the business of selling advanced technology equipment, Global Communications wanted to stand by their name global by outsourcing to India and Ireland, in hopes of competing in local markets and expand globally. Relationships between the union and its workers are at odds about Global Communications going international the board wants to announce to employees not to worry about the move it simply means a chance to offer better jobs to employees and give salary increases with 15% retention bonuses for workers willing to make the move. Focusing on ways to better communicate with the union is a challenge with expectations of treating employees with respect and accepting their ideas for change. The hardships at Global Enterprises are handled. The telecommunications business is booming and to stay in the business of selling advanced technology equipment, Global Communications wanted to stand by their name Global by outsourcing to India and Ireland, in hopes of competing in local markets and expand globally. Global services has entered a new age of development with advanced technology and increased competition with established players. The prime focus is to create loyal customers. Benchmarking their performances and retaining existing customers. Situation Analysis Issue and Opportunity Identification Major telecommunication...
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...MM522 Marketing Plan Guide MM522 MARKETING PLAN GUIDE Objective This Marketing Plan assignment gives you the opportunity to practice develop an integrated business and marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials and threaded discussions. Assignments such as this also help you develop business-oriented communication skills. The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information...
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