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Market Plan: Final Paper

In: Business and Management

Submitted By jessicaglaab
Words 4783
Pages 20
Marketing Plan: Final Paper
Marketing_MKT421
February 28, 2011
Mr. Guisinger

Phase One of Team D Sporting Goods marketing strategy was an overview of Team D Sporting Goods store as well as a description of our products and services. Along with the strengths, weaknesses, opportunities, threats, and trends (SWOTT) the importance of marketing to the success of Team D Sporting Goods store will be stated. Furthermore the marketing research approach we have chosen to develop our marketing strategy and tactics for Team D Sporting Goods will be addressed in detail. Phase Two discussed the strategy in target marketing the segmentation criteria, the description of organizational buyers and consumers of the product or service and it’s factors, and analyzing the competitors and definition of competitive landscape for the company’s product and services. In the third phase of Team D Sporting Goods marketing strategy will expand our marketing strategy by describing the attributes of our service and products, as well as the pace at which our product will move through the product life cycle. Team D Sporting Goods identified the positioning and differentiation strategies for our services and products along with the appropriate price strategy that should be used for our products. Finally, Team D Sporting Goods has completed the marketing plan. This paper is to compile all elements of the marketing strategy with finalizing key concepts. The appropriate place and promotional strategy that should be used in the development of our strategic marketing plan will be identified. The creation and development of a sales promotion schedule will be stated in this portion of Team D Sporting Goods’ marketing strategy. Public relation opportunities for our service as well as the analysis of the effects of channel management decisions on sporting goods marketing will be addressed...

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