...Genentech case study In 2009, Genentech, a medical company, came up with a strategic plan on how to manage its clinical research and design processes. Genentech presented the plan to Roche, a company that acquired all publicly held shares of Genentech in the same year. Roche acknowledged Genentech’s strength in biotechnology for the provision of personalized medicine. Genentech recognized the weakness that arose from the clinical failure of Avastin as a cure for early stage cancer. One of the major reasons of Roche to acquire Genentech was an opportunity to own the rights of Avastin. Roche planned to rely on the Avastin as part of the company’s growth strategy. The main threat that Roche faced was introduction of new drugs to the market for cure of cancer. Strengths Genentech has exceptional expertise in biotechnology. The company is known for its exemplary performance in biotechnology. Roche believes that the expertise in biotechnology will create and sustain competitive advantage of Genentech to the lead in the personalized medicine industry (Rothwell 69). Weaknesses The major weakness of Genentech was the recent clinical failure in the trial of Avastin. In 2004, Avastin was certified to treat advanced colon cancer and other types of metastatic cancer. The drug worked by blocking a protein known as VEGF used by tumors to form blood vessels. Avastin failed the phase III trial, showing a major inefficiency in the drug. The negative results of the test caused a major setback...
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...Market intelligence > Top ten global pharma Top ten global pharma Dr Vishal Agrawal, project manager, and Sunehli Jamwal, analyst, from GlobalData, highlight the top ten pharmaceutical companies by 2011 revenue. Pfizer 1 Johnson & Johnson 2 US pharmaceutical giant Pfizer maintained its top position in 2011 with stipulated revenue of $67.4 billion, up by 1% compared with $67.1 billion in 2010. The company’s new marketing strategy, coupled with focused organisational, financial and R&D restructuring efforts, compensated for the losses caused by Lipitor’s patent expiry. The approval of Xalkori for lung cancer, Inlyta and pneumococcal vaccine Prevnar 13 have proved to be a real lifeline for Pfizer. Moving ahead, the steady progress of the late-stage pipeline (with 22 projects in phase III and 11 under registration) will be a primary source of confidence for the company. The key strategy of the group is now to advance experimental drugs towards approval: these include Bosutinib, Tofacitinib, experimental clot-preventing drug Eliquis and its many pipeline drugs to make up for the inevitable decline in Lipitor revenue. With a view to reducing costs, Pfizer’s huge research budget has been cut by 12%. In 2012, Pfizer will focus on small to mid-sized deals and effective research partnerships to strengthen its portfolio in all therapeutic segments. Johnson & Johnson (J&J) reported 2011 revenues of $65 billion, a 5.6% increase over 2010. In 2011, the company generated...
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...Instructor Date Submitted: August 12, 2015 Value Engineering (VE) (also called value analysis, value management, or value methodology) is a systematic process used by a multidisciplinary team directed at analyzing the functions of a project, product, process, system, design, or service (hereafter referred to as project) for the purpose of achieving the essential functions at the lowest life cycle cost consistent with required performance, reliability, availability, quality, and safety. Job Plan - The VE Job Plan provides the structure for the VE study and consists of the following phases: A. Phase I: Preparation / Planning B. Phase II: Information Gathering C. Phase III: Function Analysis D. Phase IV: Creativity E. Phase V: Evaluation F. Phase VI: Development G. Phase VII: Presentation / Implementation Planning Figure 1: Company Logo This activity focuses on the application of Value Engineering functions to Signature Packaging Co. A. Preparation / Planning – Plan, organize, and establish the objective for the VE study. The general objective of this project is to establish a manufacturing company of secondary packaging material out of sugarcane’s bagasse. Table 1: Project Time Table Development Start Date | End Date | Description | Duration Days (days) | 4/27/15 | 6/26/15 | Project Studies & Planning | 60 | 6/27/15 | 7/18/15 | Identify Investors | 21 | 7/19/15 | 9/17/15 | Negotiation for Project Planning | 60 | 9/18/15 | 10/18/15 | Locate...
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...Marketing Plan: Phase III JoAnn Butcher, Amber Culwell, Kyle Grant, Omayra Moreno, Mathew Parish August 29, 2011 Michael Ricco Marketing Plan: Phase III In this paper Marketing Plan Phase III we will be discussing the description of our products attributes and service fully in depth. Team B will discuss how our product will evolve through the products life cycle as well as describe what will take place through that time and what will affect that time period for our product. Team B will also discuss how the life cycle affect the marketing of product introduced in phase I. This paper will identify the positioning and differentiation strategies for the product and the services our product will provide for our potential clientele and how it will provide them the protection they will need for all of their electronic WIFI required devices and the cost for our product that will suit our customers. Attributes of the Product The product created by Team B, security software to protect from the dangers of using Wi-Fi hotspots, is an extremely valuable product. It offers many favorable attributes like lifetime protection of the user’s personal information, easy installation and free updates over the lifetime of the service. The information age requires technology users to be plugged in at all times. Because of this constant need to be updated, the convenience of public Wi-Fi hotspots is ideal. Even with great convenience, Wi-Fi hotspots are one of the...
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...1. How would you evaluate Benefast Partners’s strategy? Human Resource Information Systems can be defined as a database that designed for keeping and recording the essential employees or personnel data in the organization and it can be modified accordingly to the needs of the organization and able to fit in to the organization accordingly to what industries. The purpose of HRIS is not only to keep the information for the personnel but also as a tool to manage the employees within the organization in such efficient ways. As a client of HRIS product, the organization should know what their needs before they begin to use the product from the HRIS vendors to fits their needs. On the other hand, a vendor that supplying the product to HRIS clients should build the product that may fulfill their clients’ needs as could and possibly to fulfill more than 75% of the client’s satisfaction in order to achieve the standard of good application or HRIS product. Based on the information of the case of Benefast Partner’s, it shows that that company strategy is not efficient enough to handle the continuous need for change. The evaluation on Benefast Strategy could be listed as follow: i. Poor Gap Analysis Gap analysis is the culmination of a need analysis, where it is a process of documenting and comparing the current state of the HRIS with the desired future state based on needs that are not being met with the current system or on the other words, gap analysis brings the two previous...
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...Career Development Plan Part III Career Management Plan & Performance Appraisal Form HRM/531 December 7, 2010 Career Development Plan Part III—Performance and Career Management INTERCLEAN, INC NEW EMPLOYEE WELCOME PACKET PROPOSAL TO MANAGEMENT AND HR Welcome to the InterClean, Inc. Sales Team! This packet will cover several items to ensure your success with the company. In the last year InterClean, Inc. acquired EnviroTech, Inc. With this acquisition, InterClean, Inc. has taken a giant step in achieving domestic market dominance in the sanitation industry. The Leadership Team consists of: David Spencer, President and CEO Sally Lindley, CEO of EnviroTech, Inc. Division Janet Durham, Vice President of Human Resources Tom Jennings, Vice President of Marketing Sam Waters, Chief of Compliance InterClean, Inc. is committed to providing employees with every opportunity for a successful career and continued development. Communication is at the core of career success and development. Communication begins at the New Sales Employee Orientation. Orientation items: • Background and history of InterClean, Inc. • Open Door Communication Commitment – feedback to the Team and from the Team is essential. • Successful Sales Technics - Examples modeled from sales team. Presentations have developed by current sales team. • Pairing with tenured sales team member for 90 day mentorship...
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...cost and time from mega international projects costing millions of dollars over many years - to small domestic projects with a low budget taking just a few hours. Within the context of this book a project may be defined as a beneficial change which uses the special project management techniques to plan and control the scope of work in order to deliver a product to satisfy the client's and stakeholder's needs and expectations. Consider the following projects: 1. 2. 3. 4. 5. 6. The launch of a new product (advertising and marketing project). Implementing a new computer system (IT project, or upgrade). Designing and implementing a new organisational structure (human resource project). Planning and conducting an audit (quality management project). Disaster recovery (limiting the damage of fires, floods or any type of accident). Olympics or Springboks' tour of New Zealand (a sports project). Other primary features of a project include: A start and finish ....Although they may be difficult to define - the start may have crystallised over a period of time and the end may be a slow phase out A life-cycle.... A beginning and an end, with a number of distinct phases in between A budget........Associated with cash-flow. Activities....... That is essentially unique and non-repetitive. Use of resources...Which may be from different departments and need co-ordinating. A single point of responsibility... (I.e. the project manager)....
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...particular customer or market. It implies a strong emphasis on how work is done within an organization. 2 What is BPR? It is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical contemporary measures of performance, such as cost, quality, service and speed. BPR transfer the current process (ASIS) to an improved process (TOBE) 3 What is a BPR Modeling & Analysis Method? Language and procedure with underlying process concepts to build and analyze process models. Business process modeling: Development of representation of business process, representation captures the aspects of process that are key to understanding its functioning and performance. Business process analysis: Examination of structure and performance of business process, assessment of impact of various parameters. 4 How to deal with resistance to change? 4.1 Communication i Stakeholders need to understand (What, why, how) ii Ongoing two-way communication 4.2 Involvement i Saving money not employ expert ii Ask employee (What do you think?) (appropriate moments) 4.3 Training i Hard skill + Soft skill 4.4 Reward i Extrinsic reward + Intrinsic reward 5 El Sawy’s Approach 5.1 Operationalize process performance target 5.2 Define process boundaries 5.3 Identify key process issues 5.4 Understanding best practices and define initial visions 5.5 Familiarize participants with BPR software 5.6 Outline data collection plan and collect baseline...
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...Exploring Six Sigma Ricardo Vergara Training Management 3340 April 29, 2012 Abstract This paper explores Six Sigma, the business initiative that was developed by Motorola in the early 1990s. This program has had very good success with some very large corporations such as Allied Signal and General Electric. This paper will explore the methodology of each of the five phases in the Six Sigma model. The five phases are Define, Measure, Analyze, Improve and Control (DMAIC) Phases. The Six Sigma model will then be evaluated based on the researched information. Further, a recommendation will be made concerning whether an organization should implement Six Sigma based on the evaluation. Establishing a Six Sigma Program Introduction: In a world class business environment, employees will be stimulated to strive toward a goal of total quality and continuous process improvement. The benefit of achieving this goal is to become more competitive in the marketplace by reaching business excellence in meeting and exceeding the demands of the customers. The improvements in productivity and the reductions in cost will make stretching towards this goal a feasible business mission (Constanza, 1996, p. 251-252). Operations managers...
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...LESSON–10 ALTERNATIVE GROWTH STRATEGIES FOR SMALL BUSINESS Sonia Sabharwal STRUCTURE 10.0 10.1 10.2 10.3 10.4 10.5 10.6 Introduction Objectives Meaning of Business growth Need for growth Advantages of growth Limitations of growth Forms of growth 10.6.1 Organic growth 10.6.2 Inorganic growth Meaning of growth strategy Types of growth strategies 10.8.1 Intensive Growth strategy 10.8.2 Diversification 10.8.3 Modernization 10.8.4 Merger 10.8.5 Joint Venture Crisis in Business Growth Summary Glossary Self Assessment Questions Further Readings 10.7 10.8 10.9 10.10 10.11 10.12 10.13 10.0 INTRODUCTION In earlier units we discussed the processes involved in the setting up of commercially viable and technically feasible small scale enterprises (SSE). We also examined the processes of finding an ideal location and layout for a SSE. In this lesson we will take a view of different alternatives available for the growth of a small scale enterprise. Business growth is a natural process of adaptation and development that occurs under favorable conditions. The growth of a business firm is similar to that of a human being who passes through the stages of infancy, childhood, adulthood and maturity. Many business firms started small and have become big through continuous growth. However, business growth is not a 137 homogenous process. The rate and pattern of growth varies from firm to firm. Some firms grow at a fast rate while others grow slowly. Also, not all enterprises survive...
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...Marketing Plan: Phase III Team C University of Phoenix MKT/421 Jared Oakley December 14, 2010 Marketing Plan: Phase III Phase three of the marketing plan focuses on the details of the new service Comcast is introducing to the market. This phase outlines elements of the new “Pick Your Channel” service in more detail than previous sections of the new marketing plan. The expected product life cycle is revealed, and the marketing team explains in detail the pace at which the product is expected to move through its life cycle and describe the factors predicted to affect the movement. The typical product life cycle consists of four stages and the marketing team will document plans for each of these stages. The “Pick Your Channel” service is different from any other service currently in the market, and this portion of the marketing plan identifies Comcast’s plan for positioning of the new service and differentiation strategies. The “Pick Your Channel” service needs to be positioned in the market so that consumers recognize the need and value it fulfills. The marketing team also introduces the pricing strategy for the new service. The new service is not intended for every consumer, so the team needs to keep the target market in mind when setting a price. The marketing team further explains these issues concerning the “Pick Your Channel” service in the following paragraphs. Attributes are properties of any product, brand, or service. Attributes of a product...
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...services to the local farming communities and equip them with advance technical and scientific skills via Municipal Agriculture Office under its Farmers-Scientist Training Program. The FSTP-RDE training program in Duero was launched last November 15, 2007 and is implemented in 3 phases. Phase I started on November 30, 2006 and was culminated on May 22 of 2007. It was basically a technology transfer course conducted in a lecture cum practicum method. Intensive technical inputs were provided by resource persons from the Office of the Provincial Agriculturist, DA – RFU VII, ATI SCUs, UPLB and other institutions. Training was conducted on the site provided by the Municipal Government with the concurrence of the Program Management and Technical Committee. Phase I was able to produced 43 farmer-scientists graduates. Phase II was just a replication of phase I activities but was conducted by the farmer-scientist themselves in their respective Barangays or place of residence. Scientists/experts will still provide the farmer-scientists with the needed technical assistance whenever necessary. In phase III the farmer-scientist who were able to complete their Phase I and II will now be conducting a farmer to farmer training. He will act as the trainer and resource person in his community. The farmer-scientist shall conduct training to at least 3 farmers in his barangay. He may do it individually or if possible may do the groundwork in groups so as to...
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...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
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...Before that happens, it wants to be prepared with its next plan of action. The management is thinking about either reviving the product or introducing a new one in the same line. The management has asked you for ideas and suggestions regarding the future of X. How will you go about doing that? Will you revive X? Will you innovate and introduce a new product in the same line? This is your chance to prove yourself at your first assignment in the company. Draw up a marketing plan for X. There are three phases in this project: l. Generate a Research Proposal ll. Collect and Analyze Data lll. Formulate a Marketing Plan and Present a Report Generate a Research Proposal Select any product, similar to X, which has been in the market for 10-20 years. It has been in the market for a long time now and is just beginning to face flagging demand. *About X: Look around you - there are a variety of branded products that have been around for a long time. You can probably see the same brand of television you used 10 years ago, or the same cake-mix brand you love. However, these products have probably changed since inception to adapt themselves to newer technology and to compete with younger brands. Phase II Collect and Analyze Data After you have selected your brand X, collect data on sales, market demand, consumer behavior regarding the product, and anything else that you need to analyze in order to plan its future. You may obtain this information from sources such...
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...biologicals approved under section 351 of the PHSA. d. Provide market exclusivity – independent of patent life – for compounds that attenuate Alzheimer’s pathology and slow dementia progression. 2. Discovery/Development e. "HR 3116: The Moddern Cures Act i. Extends exclusivity period for diagnostic tests developed by or with the manufacturer or sponsor of the medicine, and used to identify patient populations for the medicine. ii. Establishes dormant therapy designation for medicine that addresses unmet needs, 15 years of data exclusivity. iii. Directs IOM study on intellectual property laws." 3. Clinical Trials f. Establishment of a Rare Disease Ombudsman within HHS. iv. Provide recommendations to the Secretary regarding guidelines on appeals and grievance processes and protections that ensure patients with rare disorders receive access to high quality treatment. v. Review and advise the Secretary regarding design features critical to patients with rare disorders and unmet medical needs, including, but not limited to, access to prescription drugs, out of pocket costs, and network adequacy. vi. Serve as a single point of contact for patients with rare diseases to address unique issues that impact access to care. vii. Play a role in ensuring that rare disease patients are accessing the necessary care through insurance plans offered under the state marketplaces. g. "Enable the FDA...
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