Premium Essay

Market Plan

In: Film and Music

Submitted By wesamr
Words 762
Pages 4
What is a Marketing Plan? "The formal marketing plan is the symbol and essence of purposeful management," in the view of many marketing executives surveyed by The Conference Board.
"Formulation of a written plan to guide the future operations of the marketing function, some marketers contend, links in a practical way the customer oriented marketing concept and the principle of management by objectives. What is more, in the words of one executive, such a plan puts an end 'to the intuitive approach to decisionmaking and to informal planning to meet day-to-day challenges.
"Those supporting use of a formal marketing plan applaud especially the discipline of spelling out future intentions in a written document. Several acknowledge that the element of ritual in preparing a written plan may, on occasion, degenerate into 'busy work' or 'gold-plating.' Yet they themselves do not see this as sufficient reason to settle for anything less formal. Unless all the key elements of a plan are written down, they say there will always be loopholes for ambiguity and misunderstanding.
"The notion that formalized marketing planning can become something of a straitjacket, leaving too little flexibility for future marketing, action, is not borne out by the experience of most of the marketers reporting. Many emphasize that for them, formal planning is not mere adherence to standardized techniques sure to yield standardized plans. As they see it, marketing planning in each company is a search for logical goals for the component elements of the marketing function and for logical ways of implementing these goals in the marketplace. This search, it is felt, leaves plenty of room for diversity and adjustment to individual marketing situations and management styles." (Hopkins 1972; 1)
The marketing plan is frequently a part of an overall business plan, which includes operations, and...

Similar Documents

Premium Essay

Market Plans

...What makes the company fail or grow is the way they plan out their market plans. The marketing plans have to be taken into deeply consideration and have to work with the company in order for them to do greatly. When the marketing plans succeed, so does the company. Marketing plan is when the marketer of the company comes up with an organized plan in which the company can reach their marketing objectives. There are two plans that come into play when working on the marketing plan. The first one is called the strategic marketing plan which is when the marketer puts out an outline based on the company’s abilities and introduces it to the rest of the company’s workers. The second plan is called the tactical marketing plan which is when things like the pricing, promotion, and etc. come to play (Kotler, & Keller, Marketing Management, 2009). One company has been around for a hundred years and would continue to be around for many more to come if they stay on the path they are on now. The name of the company is International Business Machines otherwise known as IBM. The International Business Machines makes and sells both computer hardware and software (Taft, D., 2011, pg. 1). Just knowing that IBM has been around for that many years proves that their market plan has worked for them and would continue to work. When the new technologies started to come out; Mills adapted to the new technologies and thought of ways to approach it into the marketplace (Taft, D., 2011, pg. 2.)....

Words: 1507 - Pages: 7

Premium Essay

Market Plan

...Writing a great marketing plan doesn't have to be a headache. I recommend a simple plan, broken down into five sections, that's easy to write and follow. If you're creating your marketing plan for in-house use, you can bullet the sections and make the writing as brief as possible. Content matters most--not your writing style. Here's how to write a five-part plan that works as hard as you do: Section 1: Situation Analysis This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark as you adapt and refine your plan in the coming months. Begin with a short description of your current product or service offering, the marketing advantages and challenges you face, and a look at the threats posed by your competitors. Describe any outside forces that will affect your business in the coming year--this can be anything from diminished traffic levels due to construction if you're a retailer or a change in law that could affect a new product introduction if you're an inventor, for example. Section 2: Target Audience All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each....

Words: 602 - Pages: 3

Premium Essay

Market Plan

...Keep kids off the street TARGET MARKET Generally players who want to get better and are serious. Boys and girls age 11 and up. 2.2 Target Market Segment Strategy Future Prospect Basketball Program will use traditional print advertisements and ads placed on search engines on the Internet.This is important as many people seeking local services, such as basketball camps, now the Internet to conduct their preliminary searches. Mr. Ebott will register with online portals so that potential customers can easily reach the business. The Company will also develop its own online website which will showcase the services offered by Future Prospect Basketball Program, its coaches, preliminary pricing information, and relevant contact information. The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the services that the Company is selling. At FPBP our strategy focus on molding a player into the type of player that can be a force on the court. We strive to have them play smart...

Words: 797 - Pages: 4

Premium Essay

Market Plan

...Sample Marketing Plan This is a sample marketing plan for a small business, Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information than this sample marketing plan. As you work through the plan, conduct the appropriate research and planning for your business to ensure your plan results in effective marketing. 1.1 Mission Statement The core activity of Canterbury Renovations will be the renovation of kitchens, bathrooms and laundries. The business will provide a complete service, including free designs and quotes, supply and installation of equipment and fittings, all associated building services, after sales maintenance and a seven-year guarantee covering workmanship. 2.0 Current Market Position It’s important to understand the current position for your business before deciding on how to market it further. Marketing analysis and research (done in later sections of your plan) form the basis for identifying your current position. External and internal business factors need to be considered and planned for. Example Canterbury Renovations is a new business and has no existing clients, projects or history to account for....

Words: 4775 - Pages: 20

Premium Essay

Market Plan

...Comparable Sales In any market it is always difficult to price exactly what any property is worth. It is a fact that it is the buyers and the market who will value your property. At the end of the day it does not matter what the property has cost you, what value you think or even what value I think, but I would suggest that the property would sit in the vicinity of $2,200,000 - $2,500,000. A higher sale price may be achieved in the event of interest from one or more premium buyers. METHOD OF SALE Public Auction The auction method is recommended for properties: • Which are in a high demand market place like the Inner West. • Which are likely to encourage competitive bidding between multiple buyers. • Where it is preferable to let the market determine the price rather than predetermining it prior to sale. • Where creating deadlines for purchasers will limit procrastination. • Where an unconditional sale is desired. • Where keeping to a marketing budget is important. Private Treaty The private treaty method is recommended for properties: • Where the asking price is very clear and can be set as a guide. • Which are not unique and are quite easily comparable to other properties. • Where time is not essential in the sale equation....

Words: 2938 - Pages: 12

Premium Essay

Market Plan

...Marketing Plan for Mini Miracles Principles of Marketing Final Project April 2014 Executive Summary Mini Miracles is a full-service 24-hr child care/development facility that cares for children from age three months to thirteen years. Mini Miracles will be concentrating on the upper end of the market, single professional parent to dual professional parent. These personally ambitious parents are typically eager in terms of their children's development and are willing to pay to have their children attend the best facilities. Through specialized training of the support staff and innovative learning systems, Mini Miracles is cutting edge in terms of child development. The curriculum, coupled with a custom designed facility and a low caregiver/child ratio ensures a top-shelf service for the children and the parents. Mini Miracles expects to become profitable by the end of the first year, and has projected $40,000 as the revenue for year three. The Challenge Mini Miracles is a 24-hr Child Care and Transportation Service is a full service Family child care facility that specializes in providing dependable 24-hr child Care 365 days a year. We have an infant/toddler program that transitions into our preschool program. Both programs are taught by a certified private preschool teacher. Our program is all inclusive so special needs children are welcome. We provide transportation to and from area schools for 6-12 year olds....

Words: 1404 - Pages: 6

Premium Essay

Market Plan

...The Marketing Concept The marketing concept says that key to achieving its organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets. Slogans: We do it all for you (Toyota). It has four...

Words: 918 - Pages: 4

Premium Essay

Market Plan

.... ------------------------------------------------- This market plan, like all others would be a road map which would guide us to the direction towards our destination. ------------------------------------------------- I would be launching the L’Oreal men’s line of products including Moisturizer along with its existing products of deodorant, roll on, after...

Words: 314 - Pages: 2

Free Essay

Market Plan

...Baker Marketing Plan: iPad Ultimate MM522- Market Management Professor: George Coley August 22, 2011 1.0 Executive Summary Apple Inc. is preparing to launch the new version of the iPad Ultimate, has already produced over $50 billion of iPads’ market ($7.5M per year in the specific market segment of electronic devices). Apple Corporation can compete with all the other competitors in the market segment because the iPad Ultimate offers unique combination of features and functionality in tablet at a competitive value-added price. Apple is taking full advantage with the fact that the tablet market will increase by 100% over the next 10 years Apple is targeting the Generation Y/Millennium and Generation Z/Boomlets’ generation, because they spend about $5 billion a year on new electronic devices that will improve and help their consumer needs for the best product on the market. The tablet computer can be used for web browsing, reading and sending emails, viewing photos, watching videos, listening to music, playing games and reading eBooks. Apple’s primary marketing objective is to sell around a million iPad Ultimate in the first year and hopes that it will to continue to grow modestly by 15% a year over the next 5 years. The goal of Apple is to maintain the table at least 35% this year and attain a 15% growth in the next five years in the market segment of tablets....

Words: 8471 - Pages: 34

Free Essay

Market Plan

...To be successful in the market expansion, it is important for us to put forward some promotion methods. There are 5 ways that we can use in promoting our products. Firstly, we will have a grand opening, which will last about a week. During the grand opening, we will provide specific free sample area for people, who are walking by, and at the same time, hand out some coupons to them, allowing them to buy the frozen yogurt at a discount during the following month. Secondly, we will hold some activities locally. For example, we may build some sub branches in the local shopping malls, which can bring us great opportunity to earn revenues because people tend to buy something to eat when they are doing shopping. Also, we may gain more profits by sponsoring some events for the local schools to let the students know more about us, because the teenagers belong to a significant customer segment. Thirdly, social media will also be used in our promotion. The technology develops really rapidly nowadays, so we can provide all kinds of information on Facebook and Twitter, build our own website, and can even develop our own apps for the smart phones. Fourthly, we will start a membership system. The customers who hold our membership cards can enjoy special offers during their birthday months, and can also enjoy the consuming bonus every time they spend money in our stores. This will be a good way for us to remain the customer loyalty....

Words: 289 - Pages: 2

Premium Essay

Market Plan

...My Portfolio 3.1: Company Research (from pages 64-65 of Karin B. Blackett’s Career Achievement: Growing Your Goals) Research three companies that interest you, or that you might like to work for. Use the Internet, library, trade journals, Chamber of Commerce, or other sources to locate this information. Most companies have Web sites, which are great places to start. Visit www.mhhe.com/blackett for additional Web sites that you may find helpful. After you have researched your chosen companies, complete the following information: Company 1 Company or organization name: LTC Solution Briefly describe what the company does: JavaScript Location(s): North Dakota Web site address (if there is one): www.itcsolution.com Phone number: N/A Type of position you are interested in within the company: computer programmer How to apply: online Positive aspects on the company: chance for advancement Negative aspects on the company: low pay Three things you learned about the company or organization. These might include size, mission statement, growth, projection, etc: They are a great company to start out with and also that it’s a great job. Company 2 Company or organization name: Hilton Garden Inn Briefly describe what the company does: book hotel room Location(s): 790 8th Avenue New York Web site address (if there is one): Phone number: 212 581 7000 Type of position you are interested in within the company: hotel manager How to apply: in person or online Positive aspects on the company:......

Words: 417 - Pages: 2

Free Essay

Market Plan

...CHAPTER I INTRODUCTION As Indonesian people we know that Indonesia has many islands. In there have many culture, ras, and religion. Indonesia has many cultures in diversity, because of that, many people from the overseas interested to know and learn about our cultures. Cultures is the identity of nation that we must responsible it. Respect and protect it and then it should be preserved, so that our culture not lost and can be heritage to our children in the future. So, it’s the responsible for young generation and its need support from various parties, because the cultures endurances is the identity of state. We must proud to be Indonesian people, because we have many diversity in cultures. We must survive or protect our culture, because we already have many cases that our culture has been stolen, because young generation didn’t care about it. And it is the valuable lessons because the culture of Indonesia has a high value in the view of human world. With conserve the local culture, we can protect our culture from the foreign cultures, and we must care about our culture so that the our culture not recognized by other country. In the era globalization, people change their lifestyle more modern. Because of that, people prefer to choose the new culture that probably has simple values than the local culture. Many factor that make local culture has been forgotten because foreign cultures came to our nation. The influx of foreign culture is proper because the country will needs...

Words: 1560 - Pages: 7

Free Essay

Market Plan

...عنوان مقاله : یک نقشه بر اساس رویکرد شناخت فازی جهت دستیابی به برنامه ریزی بازاریابی استراتژیک برای شرکت های صنعتی . در این مقاله استفاده از نقشه فازی جهت برنامه ریزی بازاریابی صنعتی مورد بررسی قرار گرفته است و نویسنده به طور خاص، از روش استنتاجی برای غلبه بر روابط پویا، وقفه زمان، و مسائل مربوط به استفاده ازسیستم های evaluation FC، simulator MACOMبرای کمک به مدیران بازاریابی جهت بررسی دیدن اثرات تغییرات احتمالی در متغیرهای تعریف شده در یک FCM که نشان دهنده مشکل برنامه ریزی بازاریابی صنعتی میباشد طراحی شده است. در این مقاله از این مدلهای شبیه سازی جهت بررسی یک مشکل برنامه ریزی بازاریابی صنعتی برای یک شرکت خدمات نرم افزار جهانی در کره جنوبی استفاده شده است. این بررسی دلالت عملی بر پشتیبانی مدیران بازاریابی در برنامه ریزی بازاریابی صنعتی دارد که بیانگر تعداد متغیرهای تاثیرگذار در این سیستم و روابط علی و معلولی بین آنها است.که با تئوری FCM و MACOM که ابزاری جهت توسعه مدیریت بازاریابی صنعتی است ،یک مدل مفهومی بر اساس کیفیت جهت برنامه ریزی بازاریابی صنعتی ارائه خواهد داد. عنوان مقاله: عملیات استرتژی جهت دهی بازار این مقاله،به بررسی پیاده سازی جهت گیری بازار، و ارتباط بین جهت گیری بازار و برنامه ریزی بازاریابی و ارتباط آنها با عملکرد کسب و کار را در 216 سازمان کسب و کار بزرگتر استرالیا میپردازد ،نتایج برجسته حاصل از این مطالعه شامل :ارتباط نزدیک بین جهت گیری بازار و برنامه ریزی بازاریابی است .همچنین نتایج نشان می دهد که مدیران بازاریابی ممکن است از روش بازاریابی برنامه ریزی بازاریابی به عنوان یک منبع مولد نامشهود به کار انداختن......

Words: 292 - Pages: 2

Premium Essay

Go to Market Plan

...If the venture is to be successful, the processor must decide what market the product will thrive in, what the competition is, and how to market the product given the processor’s available resources. A marketing plan facilitates business success by requiring the processor to address each of these marketing issues through marketing goals and strategies. The research necessary for marketing plan development also prevents entry into an unprofitable business venture. The Marketing Plan is an integral part of the Business Plan. Through the marketing plan, the food entrepreneur identifies marketing goals which will lead to success for the business. These goals should meet the following “SMART” criteria: • Specific – for...

Words: 921 - Pages: 4

Free Essay

Aleve Market Plan

...Aleve Market Plan XXXXXXXXX BUS 620 Managerial Marketing XXXXXXXXX xxxxxx Aleve Market Plan * Executive Summary of Marketing Plan Aleve All day strong. All day long Bayer Consumer Care manufactures parent company Bayer's line of over-the-counter drugs and nutritional supplements.  One of the largest manufacturers of OTC drugs in the world, the division has production facilities in Europe, North America, Latin America, and Asia and sells its products in over 100 countries at pharmacies and other retail outlets (Law, Bayer AG, 2012). This market plan is to establish how Bayer Consumer Care, the manufacturers of Aleve intend to capitalize on the nonsteroidal anti-inflammatory drugs (NSAIDs) market as drugmakers scramble to grab Vioxx's and Bextra’s multi-billion-dollar share of the arthritis and pain-relief market. Aleve is used to treat pain or inflammation caused by conditions such as arthritis, ankylosing spondylitis, tendinitis, bursitis, gout, or menstrual cramps (Cerner Multum, Inc., 1996-2012). * Company Overview Take two Aspirin ... and maybe some Alka-Seltzer antacid and One-a-Day vitamins to be on the safe side. Bayer Consumer Care manufactures parent company Bayer's line of over-the-counter drugs and nutritional supplements. Its products include analgesics, cough and cold medicines, dermatology care, and gastrointestinal remedies. ...

Words: 1771 - Pages: 8