...Global Market Research Case Study Analysis The situation discussed in the case tells of an opportunity afforded Sperry/MacLennan Architects and Planners; the Canadian company was founded in 1972 as a one-man architectural practice and years since then they have become a very respected and profitable company in the field of architecture. It has been recorded in text that Aaker, Kumar & Day (2007) stated, “Eight market niches were identified for Canadian architects in the United States, one of which was educational facilities, in particular post-secondary institutions. This niche, identified as most likely to match S/M’s capabilities, is controlled by state governments and private organizations. Mitch Brooks, a junior partner in the firm, has plans to identify and evaluate other possible markets for S/M’s services as part of his October presentation to the board. Other parts of the United States, or the affluent countries of Europe, where recreational facilities are regularly patronized and design is taken seriously, might provide a better export market, given S/M’s string of design successes at home and the international recognition afforded by the Amherst facility design award.” (Chapter 3). Fortunately for S/M, things began to take a turn in the right direction when their persistence and faith was rewarded in 1983. Sperry won the competition for the aquatics facility for the Canada Games in Saint John. Sperry had gained renowned nationwide acknowledgment for its sports facility...
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...China High Voltage Load Switch Loss Industry 2015 Market Analysis Survey Research Growth and Forecast Report A new research report on the international High Voltage Load Switch Loss industry, with a key focus on the China market, has been recently added to the research report database. The report, titled “Global And China High Voltage Load Switch Loss Industry 2015 Market Research Report”, is a detailed analysis of the key elements of the High Voltage Load Switch Loss industry chain based on expert data gathered pertaining to report’s review period. A detailed forecast of the High Voltage Load Switch Loss industry’s future state during the years 2020-2015 is formed based on historical data, prominent trends of the past, and development trends observed in the industry so far. The section of competitive analysis of the report presents a snapshot of the High Voltage Load Switch Loss industry landscape in key countries and regions across the globe, with a keen focus on Chinese regions. Of the key High Voltage Load Switch Loss international and Chinese manufacturers, details such as product types manufactured, production capacities, production values, gross margins, product production global share, company contact information, product pictures, manufacturing processes, product cost structures, etc. are included. The report also studies the new projects in the High Voltage Load Switch Loss marketplace, and presents SWOT analysis, investments feasibility and returns feasibility...
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...1. Cost of Quality Analysis A focus on quality management demands that the total cost and benefits of quality performance be first understood by everyone in the company. In order to successfully launch a companywide Six Sigma, the first step is to dig out all relative cost categories that associated with managing quality and quality failures. The marketing research and other similar costs categories should all be included in the Cost of Quality (CoQ) analysis. 1.1 Identification of Cost Categories Based on Roberta’s current CoQ analysis, there are 18 cost categories with question marks that she either did not have data for or wasn’t sure about including. For the prevention costs, Roberta is having problem with the costs of marketing research, customer/user perception surveys/clinics, supplier quality planning, supplier quality planning, quality program planning and reporting, and other prevention costs. As mentioned earlier in the case, Roberta wasn’t sure how the marketing manager would feel about including marketing research as a category in the CoQ because it seems that marketing research as well as the customer perception surveys have no direct relation with preventing product defects. In fact, the fast development and introduction of new product is a key factor that differentiates Aqua Fun from their competitors in the same market. To ensure the quality of the new products before they are launched into the market, it is essential for the company to develop effective and...
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...Competitor Analysis of Capvision V1.0 Edison Zhou, MKT Department Contents • • • • • 2 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Brief Introduction: What is Capvision? • An expert network of industry professionals in China • An alternative but important source of primary research • An efficient source of independent and direct perspectives and data 3 Contents • • • • • 4 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Market Segmentation: Where are we located? Expert Network System Premium Interpersonal Platform Market Research Service Proficient Head-hunting 5 Market Segmentation: Where are we located? Expert Network System • • • Primary research firms that connect buy side investors, consultants and business decision-makers with industry experts. There are at least 38 expert network providers worldwide and annual sales volume is 500 million USD. 81% of investment professionals believe that “talking to experts” is a legitimate, value-adding part of the investment due diligence process Market Research Service • • • Premium Interpersonal Platform • A kind of network that aid entrepreneurs’ career development. Proficient Head-hunting • • 6 The systematic gathering and interpretation...
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...Grading Criteria D2 - Evaluate the findings from the research undertaken. The research that we carried out worked well and we managed to get some solid results because we used four different research methods. They were primary research which was in the form of a questionnaire, secondary research which was in the form of a focus group, secondary research which was a competitor analysis and also secondary research to determine the size of the target market on a local, regional and national level. These four different methods of research allowed us to cover all of the objectives for the research which were: • The strengths and weaknesses according to the 16-23 year old target audience • The availability of the product to this group of people • The levels of awareness of the advertising campaign • Who and what the current competitors are to the product We created our questionnaire on Microsoft Word and so it was easy to create. The questions that we put into the questionnaire were based around the four objectives so that we could attain the best and broadest range of information about the opinions of the product to the target market. The reason for using a questionnaire was that it gained relative quantitative and qualitative data from just one method of research, which we all felt was essential in order to make sure that all the data we collected was as useful and relevant as possible. After we had done the survey we found a website called survey money which could have collected...
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...Fresh Bakery and Pastries � Fresh Produce � Fresh Meat & Seafood � Condiments and Packaged Foods � Cheese's and Specialty Dairy Products Market Research Market research comprehends all the areas of marketing, right from the thought for a new product to after sales service. The information which is accumulated and examined with the help of marketing research can efficaciously be applied for internal directs or for making substantial strategic decisions. The process of market research extends a scientific platform, in contrast to traditional non-rational approach of decision making by company managers, which used to engage a large amount of resources of organization at a risk (Kotler, 2002). Significance of Marketing Research in Kudler Fine Foods The environment for marketing has become vivacious and chaotic. Without adequate grounding, it is not simple for organizations to survive in such an environment. Companies need to assemble information about their customers' likes and dislikes and the grounds for them. Peculiarly in case of a food company, it is very essential for it to distinguish the taste and orientations of its customers as tastes of consumers in respect to their food habits change often. To resolve all these market related troubles, company can make use of market research like Kudler Fine Foods. Market research alleviates it in...
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...MARKET RESEARCH PLAN FOR HANGYO ICE CREAMS PVT. LTD. Prepared for Hangyo Ice Creams Pvt. Ltd. Mangalore – 575003 Karnataka, India Prepared by Group T2 Section 4 MNCN – 2 T. A. Pai Management Institute - 576104 March 26, 2014 Letter of Transmittal March 26, 2014 F.S. Miranda GM(Marketing) Hangyo Ice Creams Private Ltd. Hampankatta, Mangalore Karnataka 575001 India Dear Mr. Miranda As agreed in our meeting on February 13,2014, we are submitting the attached report entitled market research for Hangyo Ice Creams. This report examines the most preferred new ice-cream flavor in the market and its related parameters .This report illustrates the research method to find the viability and choice of a new flavor, its packaging and pricing for Hangyo Ice creams from within the regular customer pool in Manipal, Udupi and Mangalore. I hope you find this report satisfactory. Sincerely yours, Anish Sengupta Deepanwita Nandi Navonil Rahut Neha Poddar Sourav Mohapatra T. A. Pai Management Institute Manipal 576104 ACKNOWLEDGEMENTS The project was a success mainly due to the contributions from a number of people. First and foremost, we take this opportunity to thank Prof. Sridhar Telidevara, the faculty guide for the project, for his continuous support and valuable insights without which the project would not have been successful. We are also thankful to all the faculty members of T. A. Pai Management Institute for their guidance...
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...TO: Prof.XY FROM: XY DATE: March 23, 2014 SUBJECT: SWOT Analysis Business Brief The following assignment requires Custom Coffee & Chocolates Company analyzes of the internal and external environment, identifying its strengths, weakness, opportunities, threats and develop strategies for the matches. Coffee drinking is one of the most world spread and consume habits of all time. Americans consume 400 million cups of coffee per day, equivalent to 146 billion cups of coffee per year, making the United States the leading consumer of coffee in the world. The Huffington Post (February 11, 2011). These consumed routine and behavior led many people to start up their own occupational in the coffee business. One such sample is close friends and ex roommates Bonnie Brewer and Stacy Kim, who decided to open a café which will offer coffee and fine chocolates. Holding a cafeteria is certainly an occupational who offers plenty of possibilities; on the other hand it is a business with an exceptional high competition. Necessary strategies, for successful story In the modern competitive business if you want to be the best you should be the first among all, offering customers something new, something different or you should be competitive by offering low-priced services. Although sounds that simple, those are the basic rules. Logically, you could not become the greatest overnight because it needs many years of time and resources. However, in imperative of more successful business...
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...has announced a new Report Package "2019 CAD Market in the Automotive Sector in APAC: Industry Size, Growth, Trends, Analysis, Technology, Report" Report Overview CAD is an effective and efficient tool for modeling and designing products and components with ease and accuracy. It helps engineers, architects, and other design professionals draft industry-specific products to enhance product development. Many industries such as automotive, aerospace and defense, industrial machinery, and electrical and electronics use CAD solutions. These solutions enable end-users to digitally prototype their products before production. As per the analysts forecast the CAD market in the Automotive sector in APAC to grow at a CAGR of 9.16% over the period 2014-2019. Covered in this Report The CAD market in the Automotive sector in APAC can be segmented into two product segments: 3D CAD and 2D CAD. The CAD Market in the Automotive Sector in APAC 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers APAC; it also covers market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors. Key Country • China • India • Japan • South Korea Key Vendors • Autodesk • Dassault Systèmes • PTC • Siemens PLM Software Enquire About Report at: http://www.researchbeam.com/cad-in-the-automotive-sector-in-apac-2015-2019-market/enquire-about-report Other Prominent Vendors ...
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...Market Analysis Overview Whether you are starting a new business or launching a new product, conducting a marketing analysis is the first step in determining if there is a need or audience for your idea. Knowing the market's needs and how it is currently serviced provides you with key information that is essential in developing your product/service and marketing plan. Too often, businesses spend thousands of dollars launching a "new" idea with a limited market because of competition. The owner is forced to reevaluate his strategy and determine if there is room for another player. Although the quality of the product is critical, your development of the best product on the market will not necessarily correlate with the most sales. Up to 50 percent of a product's price can be for marketing. The company who wins the marketing game generally will capture the larger share of the market. For related information, see Identify Your Target Market. Conducting a market analysis will help you: 1. Prepare to enter a new market 2. Launch a new product/service 3. Start a new business At the completion of this exercise, you should be able to: • Explain the concepts of a marketing analysis • Determine if there is a need for your idea or product/service • Identify a new market • Analyze your current market • Gain a competitive advantage • Begin to establish a marketing plan Outline: I. Marketing Analysis - What Is It? Why Should You Do It? II...
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...Market Research Methodology Market Research Basics Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research companies can learn more about current and potential customers. The purpose of market research is to help companies make better business decisions about the development and marketing of new products. Market research represents the voice of the consumer in a company. A list of questions that can be answered through market research: * What is happening in the market? * What are the trends? * Who are the competitors? * How do consumers talk about the products in the market? * Which needs are important? * Are the needs being met by current products? A simple example of what market research can do for a business is the following. At the company Chevrolet they brought several disciplines together in a crossfunctional team to develop a concept for a completely new Corvette. This team enabled the marketers to come up with an alternative concept, one that balanced four...
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...Global and China Alcohol Recovery Tower Industry Research Report 2015 Contact US: Published By Web: www.qyresearchreports.com Blog: www.qyresearchblog.com Email: sales@qyresearchreports.com QYResearch Tel: +1-518-618-1030 Toll Free : 866-997-4948 (USA-CANADA) Description Global and China Alcohol Recovery Tower Industry 2015 Deep Market Research Report is a professional and depth research report includes information about product specification, manufacturing process, and product cost structure etc. Report analysis also covers upstream raw materials, equipment, downstream client survey, marketing channels, industry development trend and proposals. For overview analysis, the report introduces Alcohol Recovery Tower basic information including definition, classification, application, industry chain structure, industry overview, policy analysis, and news analysis, etc. www.qyresearchreports.com Description ... www.qyresearchreports.com Table Of Content ïµ Chapter One Alcohol Recovery Tower Industry Overview ïµ Chapter Two Alcohol Recovery Tower International and China Market Analysis ïµ Chapter Three Alcohol Recovery Tower Technical Data and Manufacturing Plants Analysis ïµ Chapter Four Alcohol Recovery Tower Production by Regions By Technology By Applications ïµ Chapter Five Alcohol Recovery Tower Manufacturing Process and Cost Structure ïµ Chapter Six 2010-2015 Alcohol Recovery Tower Productions Supply Sales Demand Market Status and Forecast www.qyresearchreports.com...
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...and quantitative research. In qualitative research, symbols and words are used to indicate the presence or absence of a phenomenon and categorizing the phenomenon into different types. Conversely, quantitative research uses numerical indicators to determine the relative size of a particular phenomenon. The methods used in quantitative research give high levels of measurement precision and statistical power. Stakeholders in businesses perceive things differently. As such, people tend to choose different aspects and focus their attention on what is familiar and important to them. Further, perception occurs due to people’s ability to choose some stimuli while...
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...PEST ANALYSIS –APPLE by Student’s name Code + course Professor’s name University name City Date Introduction Every organization’s financial success is influenced by factors operating in its external and internal environment. This can be done by adopting strategies that assist in manipulating production factors to the advantage of the company. Through the understanding of this, factors that the organization can forecast change and take advantage of the change. In respect to this, macro environment contains external factors and forces that an organization cannot change them directly hence the need for the organization to adopt and manage their environment in a way that can bring financial gains (Johnson, Scholes, & Whittington 2008). Pest Analysis PEST is the study of the market in respect to politics, economy, social aspect, and technology. PEST becomes more important and relevant to a large and more complex business or proposition; however, even for very small local businesses or organizations a PEST analysis is capable of detecting one or several very significant issues that might otherwise be overlooked. It is often utilised for business development and marketing assessment and decision-making; the PEST template stimulates thinking that is proactive rather than relying on instinctive or habitual reactions (Kumar 2011). Political Political issues, legislations, and policies can be analysed through this method of analysis. It allows...
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...organisation uses marketing research to contribute to the development of its marketing plane. A definition of marketing research: "Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing." The key words in this definition are; systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion. This means that a detailed and carefully designed research plan is developed in which each stage of the research is specified. Such a research plan is only considered adequate if it specifies: the research problem in concise and precise terms, the information necessary to address the problem, the methods to be employed in gathering the information and the analytical techniques to be used to interpret it. The market research brief: Marketing research can be concerned with any of a variety of aspects of the market: the product, sales, buyer behaviour, promotion, distribution, pricing, packaging, etc. Since the researcher cannot investigate everything about a market, he/she must be selective. The question remains as to how the researcher decides where to focus the study, and to what depth each issue should be investigated. The answer should lie in a document called the research brief. The research design is a set of guidelines given to the researcher by the person(s) who have commissioned the research and/or the individual(s)...
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