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Market Research

In: Business and Management

Submitted By hellboy134
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April
TRAINING EXECUTIVE

EXECUTIVE BUSINESS SIMULATION

MARKET RESEARCH MARKET RESEARCH PACKAGE FOR THE EUROPEAN PASSENGER AUTOMOTIVE INDUSTRY

2009-2010

Release 9

MARKET RESEARCH
MARKET RESEARCH PACKAGE FOR THE EUROPEAN CAR INDUSTRY

THE EUROPEAN CAR MARKET The European motor industry is the world's largest car market, having exceeded the US market in total units sold (excluding light trucks). It is also an extremely competitive arena. Some of the patterns to emerge from this market over the last few years are listed below. 1. Sales Figures1

Historical and Current The last strong rise in sales was in 1998 (14.3m), continuing into 1999, however, in 2000 sales fell by 2.2% (14.7m) and stayed at this level in 2001. In 2002 sales fell by 3%, 2003 saw an increase of nearly 5% but this was a result of an expanding marketplace, in reality there was another fall of 1% when comparing sales in the same EU member countries. 2004 saw a genuine 2% increase in registrations, remained stable in 2005, showed a substantial 4% rise in 2006 but then the percentage increase dropped to 1% in 2007. In 2008 European car sales figures were easily the worst for over a decade: 14.6m in extended Europe, 13.6m in the core economies, a drop of 8.2% and 8.1% respectively over 2007 figures. Gloomy forecasts for 2009 proved to be well founded with the whole market falling by a further 0.7% to 14.5m, however, the market excluding the new EU countries did show a 0.7% improvement to 13.7m. The worst hit regions were Central and Eastern Europe (CEE) where the market fell by 28.1%. Russia, which is not included in the European figures, but is relevant as an emerging market, saw a massive 49% drop. However, in general, the results were not as bad as expected, primarily as a result of the introduction of government scrapping incentive schemes in many European countries, including...

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