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Market Research

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16.06.2015 – Home Assignment TUSAN ADRIAN

1. Based on what you have heard in the module and what you learned in Cameron and Larson critique the Questionnaire (section 5). How complete is it? How useful would it be for narrowing down countries? What would its recommendation be for Cameron on Australia? France? UK? What would its recommendation be for Larson re Nigeria? If you do another module write up your key learning from it and how it would have helped in the cases we have done to date. 2. How effective for you is the hybrid learning approach? How this does mixed approach (some classes live and some using online materials like this) appeal to you? Would it enhance or detract from your learning process?
1.
The questionnaire for the global edge site is one of the most complete I read until this moment on the market research and entry. It includes questions regarding the country’s backroud, the economy, government and miscellaneous. Also includes questions regarding the industry, the standards of the industry, the products produce there, the market structure and the future trends of the industry. There are questions regarding the way to use media sources, the distributors channels and the customers and of course questions regarding the competition.
When you want to internationalize your business is necessary to do this kind of market research and comparisons between countries’ to have good results. If you don’t do it and you rely on guts feels, can lose a lot of money. For example if you want to go in Nigeria, and you must use air shipment you cannot. The comparison is very easy to do if you know your goals and needs. For example on the global edge site you can make very fast comparison like on the following table between countries regarding the industry labor force, taxes etc.
In the following comparison witch I made between France,U.K. and Australia for the Cameron case study you can see he has two choice for doing business, UK and Australia. France has the highest taxation rate, so your profit margin will be lower. Of course all the country’s have advantages and disadvantages but you take into consideration the company needs and goals. For Cameron I recommend to do business in Australia and also in UK.

Source: http://globaledge.msu.edu/comparator/

In the table is not presented the competition of Cameron but if you do an analyze, almost all the competitors are in UK. So instead of sharing a piece of pie is better to have a new one. UK looks better from the indicators presented but is a mature market with a lot of entry barriers. Australia is a growing market in witch is very good to be.

Source: http://globaledge.msu.edu/comparator/
From the country analyses, the neighbors of Nigeria, Larson has chose a good location from the point of view of the indicators presented in the table. From this point of the analyze (foreign direct investment) you can see a lot of companies do investment in Nigeria and not in the other countries. From the labor force of wiew is the most suitable one, he has the highest GDP from the area, almost the smallest tax rate. The problem with Nigeria like the rest of the neighbors is with the air transports. Instead you can use water transportation. Also the logistic is difficult because of the lack of roads. But the conclusion for Larson is that he made a right choice in the area, the most suitable country for doing business.

2. This type of learning process is interesting. He has the advantage to have time control but in the same time if you don’t use it right you are detract. For me is useful because I cannot come on the weekdays courses but if i can it will be more useful in class. At home you cannot ask questions when is something unclear, you don’t know if you understand correct. The module from the site is well presented but I think it depend of the material used for the learning. For me it was ok to have some learnings like this but not so many.

By the way I liked the idea to listen the course not to read it.

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