Marketing Pitch
When launching a new product within a marketspace it is important to define not only the product, but also the target audience for that product. This market needs to be researched, understood, and then targeted to gain an understanding and feedback on how the product would be received by the consumers. In this paper, we will take a detailed look at a target market for the product that I intend to produce, and how it will appeal to the consumer market. In addition, we will look at the characteristics of the target market, and those specific things that will be important in defining the go to market strategy for my new product. Finally, I will also make recommendations on the best methods of conducting my research, and how these will lead to steps that will allow me to bring the product from concept to commercialization.
Target Market
When looking at the target market for this new product, I am going to be looking at multiple factors. I need to define the problem I am going to solve, look at current information available around the problem that I am trying to solve, find data to support the resolution I am after, transform that raw data into something that makes sense, and then move forward with solving for the problem.
The first step in this process is often the most important. By defining the problem, a lot of times this leads to a solution by leading to features that the new product needs, who would be interested in the product, etc. With the new product that I am looking to launch, the Nexus 9000 series switch, the problem being defined is that of power consumption within the Data Center. With this problem in mind, designing for the new product can become focused, we can work on gathering data on where power is consumed, why it is consumed, and the ancillary factors that tie into excessive power consumption of devices such as heat.
With the