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Market Researcher Molly

In: Business and Management

Submitted By Jbrooks
Words 282
Pages 2
8/20/12
To: Lead Economist Laura
From: Jeremy Brooks
Project Market Researcher Molly

According to the information that I have been provided I have created the following payoff matrix to show the best possible business strategy for your client Fuse Soda Company regarding the question of hiring a celebrity spokesperson.

| Frantic Soda Company hires celebrity spokesperson | Frantic Soda Company does not hire a celebrity spokesperson | Fuse Soda Company hires a celebrity spokesperson | 0% gain in market shares for either Fuse or Frantic Soda companies10% increase in profit for both Fuse & Frantic Soda companies | 15% increase in market shares & profit for Fuse Soda Company20% decrease in market shares & profit for Frantic Soda Company | Fuse Soda Company does not hire a celebrity spokesperson | 15% increase in market shares & profit for Frantic Soda Company20% decrease in market shares & profit for Fuse Soda Company | 0% change in market shares or profit for either Fuse & Frantic Soda companies | According to Molly’s predictions Frantic Soda Co. will hire a celebrity spokesman regardless of whether Fuse Soda Co. hires one or not. Assuming that Frantic Soda Co. does hire some one and Fuse Soda Co. does not this will result in a 20% decrease in market shares and profit revenue for your client.
It is in my highest opinion that your client Fuse Soda Co. proceed in hiring a celebrity spokesperson and reap the benefits of higher profit. If Frantic Soda proceeds to hire someone your client will still have at least a 10% gain in profit, if Frantic Soda decides not to hire a celebrity spokesperson your client can expect to receive at least a 15% increase in profit

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