Premium Essay

Market Situation of Bardot

In:

Submitted By danniellegee
Words 3613
Pages 15
2.1 Current Market Situation
2.1.1 Overview of the Market

r

Following the economic downturn as a result of the Global Financial Crisis the TCF Industry has been affected by the shift in consumer spending behaviour. With high petrol prices and the threat of rising interest rates, consumers became savvier about their spending with private savings rates expected to reach its highest point since 1984 (Lohan, 2011). However, the strong Australian dollar, government stimulus package and falling unemployment rates resulted in an estimated annual growth over the past five years of 0.8% to reach $12.3 billion in 2011.

Real household disposable income is also expected to grow by 3.6% in 2010-11 and consumer sentiment is forecasted to increase as a result (Lohan, 2011). Household consumption expenditure is expected to increase by 3.3% over the year and industry revenue is anticipated to grow at a modest rate of 1.0% in 2010-11 (Lohan, 2011). However uncertainty surrounding the global economy suggests that consumers are expected to save 0.3% of their income (Lohan, 2011). Strong job security and an improved local financial outlook should support consumer confidence for the years ahead, reflecting this new climate, industry revenue is expected to grow over the next five years at an annualised rate of 1.7% to reach $13.4 billion in 2015-2016 (Lohan, 2011).

2.1.2 Market segmentation
2.1.2.1 Demographic Segmentation
2.1.2.1.1 Geographic distribution of revenue

The geographic distribution of retail industry revenue correlates closely to the population distribution of Australia. With 77.6% of the country’s population distributed throughout the eastern seaboard states of Queensland, New South Wales and Victoria they are expected to account for 81% of

Similar Documents

Premium Essay

Maf 680

...Inoffensives pour Cheveux, which soon afterward became L'Oréal. In 1912, the company extended its sales to Austria, Holland and Italy and by 1920 its products were available in a total of 17 countries, including the United States, Brazil, Chile, Peru, Equador, Bolivia, and the Soviet Union, and in the Far East. At this stage, L'Oréal consisted of three research chemists and ten sales representatives. Schueller's timing had been singularly fortunate. The end of World War I was celebrated by the Jazz Age, when short hairstyles became fashionable, with a new emphasis on shape and color. By the end of the 1920s, there were 40,000 hair salons in France alone and L'Oréal's new products O'Cap, Imédia Liquide, and Coloral captured the growing market. In 1928 the company made its first...

Words: 3757 - Pages: 16

Free Essay

Humanities

...searing, super-reported Obama-Clinton flght for the Democratic nomination, followed by Obama's increasingly bitter joust with Sen. McCain. One aspect of American 'culture' dealt with below, a huge penchant for nostalgia, was seen in an attempt to make Obama another JEK of fresh mien and views, and his wife a second Jackie - all made more poignant by Teddy Kennedy's sudden struggle for survival. There was also an attempt to show in the pro-Hillary coalition a lineage harking back to Franklin D. Roosevelt. On the other side, there was Republican concem for maintenance of a Reaganite legacy (few wanting out loud to protect George W. Bush's). So let us identify one prevailing theme in today's America as a 'culture of nostalgia'. The US housing market or auto industry may have experienced signiflcant downturns, but this nostalgia boom shows no signs of abating. Starting with popular music: in American restaurants or supermarkets, 'oldie-goldies' became an omnipresent aural plague at least a decade ago, and remain so, even as these tunes get played into repetitive rubble (or 'rubbish'?). Once they still seemed new, when nostalgia itself was fresh and bracing. This looking backward first surfaced after the explosive late 1960s took rock toward comparative old age. It wasn't quite used up, given that it still had a contemporary run to go in the '70s...

Words: 3253 - Pages: 14

Free Essay

Fremch Film

...Cinema of France From Wikipedia, the free encyclopedia See also: French comedy films Cinema of France | Gaumont palace in Paris, c.1914 | Number ofscreens | 5,653 (2014)[1] | Main distributors | Twentieth Century Fox(14.6%) Warner Bros. (9.8%) UGC (6.9%)[1] | Produced feature films (2014)[1][2] | Total | 258 | Animated | 9 (3.49%) | Documentary | 37 (14.34%) | Number of admissions (2014)[1][2] | Total | 208.9768 million | National films | 91.26 million (44.4%) | Gross box office (2014)[1][2] | Total | €1.33 billion | National films | €563.01 million (43.1%) | Cinema of France refers to the film industry based in France. The French cinema comprises the art of film and creative movies made within the nation of France or by French filmmakers abroad. France is the birthplace of cinema and was responsible for many of its significant contributions to the art form and the film-making process itself.[3] Several important cinematic movements, including the Nouvelle Vague, began in the country. It is noted for having a particularly strong film industry, due in part to protections afforded by the French government.[3] Apart from its strong and innovative film tradition, France has also been a gathering spot for artists from across Europe and the world. For this reason, French cinema is sometimes intertwined with the cinema of foreign nations. Directors from nations such as Poland (Roman Polanski, Krzysztof Kieślowski, and Andrzej Żuławski), Argentina(Gaspar...

Words: 10707 - Pages: 43

Free Essay

Cultural Studies Analysis of Alfie

...1 Proseminar “Born to be wild”: The 1960s in British and American Cinema in their Socio-Cultural Contexts A Cultural Studies Analysis of Alfie Table of Contents Introduction: Michael Caine - the phenomenon of stardom 1. 2. 3. 4. Great Britain in the Swinging Sixties British Cinema in the 60s Production background to Alfie Socio-gender situation of the Characters 2 3 5 6 7 7 9 11 13 14 4.1. Gilda 4.2. Lily 4.3. Ruby Conclusion: Alfie as an indicator for the cultural history of the 60s Secondary Sources: Filmography, Bibliography and Electronic Sources 2 Introduction „What’s it all about?“ is not only the famous last question of the protagonist in Alfie but also the title of Michael Caine’s autobiography. Born 1933 in London’s poor East End as Maurice Joseph Micklewhite, he started acting in the late 1940s and soon became Michael Caine. Though he changed his name he never tried to hide his past and his Cockney accent gives away his working class origin. It was a hard and long journey to fame for Caine. His first steps into show business were acting with amateur groups, then playing some parts in provincial theatres and later some appearances on British television. It was only after more than 20 years that he got the audiences’ and critics’ attention for his role in Zulu. But it brought him rather critical notice than the hoped for éclat. In 1967 Caine’s career got a considerable boost when he was representing the main character in Alfie - a role that seemed...

Words: 6180 - Pages: 25

Premium Essay

Marketing Strategy of Unilever Bd

...V. and PLC is Michael Treschow while Patrick Cescau is Group Chief Executive, who will retire at the end of 2014. Mr Paul Polman will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world's stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the MBA program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program and provide a clear idea about the Unilever activities and other multi-national company’s effort in the Bangladesh. Thus, Unilever can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy. 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the...

Words: 20044 - Pages: 81

Free Essay

Loreal

...Inoffensives pour Cheveux, which soon afterward became L'Oréal. In 1912, the company extended its sales to Austria, Holland and Italy and by 1920 its products were available in a total of 17 countries, including the United States, Brazil, Chile, Peru, Equador, Bolivia, and the Soviet Union, and in the Far East. At this stage, L'Oréal consisted of three research chemists and ten sales representatives. Schueller's timing had been singularly fortunate. The end of World War I was celebrated by the Jazz Age, when short hairstyles became fashionable, with a new emphasis on shape and color. By the end of the 1920s, there were 40,000 hair salons in France alone and L'Oréal's new products O'Cap, Imédia Liquide, and Coloral captured the growing market. In 1928 the company made its first move toward diversification, purchasing the soap company Monsavon. In the 1930s and 1940s, platinum-haired screen idols such as Jean...

Words: 7474 - Pages: 30

Premium Essay

Unilever

...will succeed Patrick Cescau as Group Chief Executive. The company is widely listed on the world’s stock exchanges. 1.2 Origin of report Since practical orientation is an integral part of the BBA program, I tried to expose real life performance of Uniliver by preparing this  report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort in the Bangladesh. Thus, Uniliver can get deep understand of actual situation of MN’s company’s activities by analyzing their exposed strategy . 1.3 Objective This Study is intended to analyze marketing strategies used by Unilever Bangladesh Ltd and globe. The main purpose of the study is to find what strategies the company uses to market its products and brands...

Words: 19567 - Pages: 79

Premium Essay

Tets

...Comments on FUTURE SHOCK C. P. Snow: "Remarkable ... No one ought to have the nerve to pontificate on our present worries without reading it." R. Buckminster Fuller: "Cogent ... brilliant ... I hope vast numbers will read Toffler's book." Betty Friedan: "Brilliant and true ... Should be read by anyone with the responsibility of leading or participating in movements for change in America today." Marshall McLuhan: "FUTURE SHOCK ... is 'where it's at.'" Robert Rimmer, author of The Harrad Experiment: "A magnificent job ... Must reading." John Diebold: "For those who want to understand the social and psychological implications of the technological revolution, this is an incomparable book." WALL STREET JOURNAL: "Explosive ... Brilliantly formulated." LONDON DAILY EXPRESS: "Alvin Toffler has sent something of a shock-wave through Western society." LE FIGARO: "The best study of our times that I know ... Of all the books that I have read in the last 20 years, it is by far the one that has taught me the most." THE TIMES OF INDIA: "To the elite ... who often get committed to age-old institutions or material goals alone, let Toffler's FUTURE SHOCK be a lesson and a warning." MANCHESTER GUARDIAN: "An American book that will ... reshape our thinking even more radically than Galbraith's did in the 1950s ... The book is more than a book, and it will do more than send reviewers raving ... It is a spectacular outcrop of a formidable, organized intellectual effort ... For the first time in history...

Words: 159732 - Pages: 639

Premium Essay

Until I Die (Copy)

...Until I Die ONE I LEAPT, DRAWING MY FEET UP BENEATH ME, AS the seven-foot quarterstaff smashed into the flagstones where I had been standing a half second before. Landing in a crouch, I sprang back up, groaning with the effort, and swung my own weapon over my head. Sweat dripped into my eye, blinding me for one stinging second before my reflexes took over and forced me into motion. A shaft of light from a window far overhead illuminated the oaken staff as I arced it down toward my enemy’s legs. He swept sideways, sending my weapon flying through the air. It crashed with a wooden clang against the stone wall behind me. Defenseless, I scrambled for a sword that lay a few feet away. But before I could grab it, I was snatched off my feet in a powerful grasp and crushed against my assailant’s chest. He held me a few inches off the ground as I kicked and flailed, adrenaline pumping like quicksilver through my body. “Don’t be such a sore loser, Kate,” chided Vincent. Leaning forward, he gave me a firm kiss on the lips. The fact that he was shirtless was quickly eroding my hard-won concentration. And the warmth from his bare chest and arms was turning my fight-tensed muscles to buttery goo. Struggling to maintain my resolve, I growled, “That is totally cheating,” and managed to work my hand free enough to punch him in the arm. “Now let me go.” “If you promise not to kick or bite.” He laughed and set me on the ground. Sea blue eyes flashed with humor from under the waves of black...

Words: 86302 - Pages: 346

Free Essay

The Astrology

...The New Astrology by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and...

Words: 231422 - Pages: 926