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Market Strategy

In: Business and Management

Submitted By madee786
Words 2076
Pages 9
Introduction

Marketing is one of the important element for any successful business because it is all about letting people know what is the products/services of the company and how do you persuade them to purchase your products/services. Marketing strategy is a process which allows a company to concentrate on its limited resources and increase its sales as the greatest opportunities ad achieve a sustainable competitive advantage. The key concept of market strategy is centered on the customer satisfaction as the main goal. A marketing strategy combines product development, promotion, distribution, pricing, management relationship and other element which identifies the company’s marketing goals and explains how marketing strategy determines the choices of target market segments, marketing mix, positions and allocation of resources. It is the most effective when it is an integrated component of all firm strategy by defining how company will successfully engage the customer’s prospects and competitors in the market arena. Market strategy is changing therefore we need a marketing strategy for each product.
In this assignment we are going to develop a marketing strategy for a product Tanuf mineral water. The product is from the National Mineral Water Co. SAGOG. Was set up in 1979 with technical expertise from Evian France- world leaders in the field of national mineral water. The company NMWC is not only the leading brands of Tanuf but also it represents EL-Jabal Akhdar, Salsabeel and Assaha. The products sold by NMWC are bottled in an integrated, state of art, fully automatic plant with machinery from some of the world’s best equipment suppliers in Europe and USA. The company is not just a

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