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Market

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Procter and Gamble

Attending the Marc Pritchard of Procter and Gamble was very insightful on the evolution of branding and marking. Pritchard, being a part of the prestigious company for 32 of its’ 138 years of being a company, provided an inside track on what key parts were and are changed to compete with the ever-evolving technology that is available to consumers.
One has to hit a multiple of platforms including online, print, radio, and television. Appealing to heartstrings and global issues in unique ways is what draws consumers in, along with punch lines.
With television and online allowing distractions and the option to skip advertisements creates a big issue.
To gain undivided attention of audience through advertisement leads into you need to reach them with your advertisement on all platforms.
In this age the goal isn’t that you are talking about yourself, but that everyone is talking about you. Starting with finding something that is true; you always want to be accurate, why would someone care; not only with your product but the message behind it, and finally make your brand matter.
Getting consumers to see your product and more that just a tangible good is important.
Identify who your target consumer is and understand their behavior, try to make sure the brand stand for the most important benefit of the category. Whether that means using a celebrity, athlete, or producing a story, you have to take the challenge or you will never succeed in reaching those

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