Market

In: Business and Management

Submitted By thall
Words 2512
Pages 11
Current Market Conditions Competitive Analysis
The demand for electric motor vehicles is an established and ever growing market worldwide and we must consider that it will eventually develop into a competitive market with similar electric vehicle products. A paramount challenge for Tesla and our potential launch as competition in the electric vehicle market is meeting realizing the break even point is possible given production capacity. Demand for functional, quality electric vehicles is high and one consideration that has given stockholders pause in considering their investment is determining whether Tesla can meet production requirements to break even and eventually profit. There is a strong demographic for customers of electric cars as there are many Americans interested in saving money on fuel consumption and being more ecologically responsible with lessened emissions and carbon footprint. California is a stronghold for the electric automotive market because of higher gas prices and belief system of those who live there. The electric vehicle (EV) market is growing fairly rapidly according to new analysis from the Centre for Solar Energy and Hydrogen Research — with more than 320,000 new EV registrations in 2014, bringing the total global market up to 740,000 vehicles. These numbers will continue to grow as fuel prices continue being instable and as new EV makers figure out ways to capture potential buyers with state of the art design and performance technology. Generating enough units in production to satisfy the break even point has been a key consideration for Tesla and any future electric car company would certainly have to compare their startup process to that of Tesla motors.
Tesla Motors is a technologically advanced company who looks to change the functions of automobiles, as we know it. With a highly engineered product offering, this car surpasses…...

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