...Marketing 101 Chapter 9- Marketing segmentation, targeting and positioning Market- people with the willingness to buy, purchasing power Target market- people you believe will buy your product Consumer product- product for personal use Business product- for directly/indirectly in production of other products for resale Market segmentation- division of the total market into small groups. To satisfy different needs The market segment has to be measureable purchasing power and size. Has to promote and serve market segment. Must be large enough. Segmentations: o Geographic- based on location. Pay close attention to fast-growing states o Demographic- gender, income/occupation, age, education, sexual orientation, household size, stage in family life o Psychographic- interests Chapter 2- Strategic planning in contemporary marketing Planning is the process of anticipating future events and conditions and determining the best way to achieve organizational objectives. Planning is a continuous process that includes identifying objectives and then determining the actions through which a firm can attain those objectives. Marketing planning- implementing planning activities devoted to achieving marketing objectives. Establishes the basis for a marketing strategy. Virtual conferences: telephone conferences with computer interfaces. Strategic planning- the process of determining an organizations primary objectives and adopting courses of action that...
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...Lecture 1 – Chapters 1 and 2 Chap 1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return * Deal with customers, satisfying customers’ needs * Attract new customers by promising superior value * Keep and grow current customers by delivering satisfaction Marketing Process Understand the marketplace and customer needs and wants * Customer needs, wants and demands * Needs: status of felt deprivation, Maslow hierarchy of needs (Physiological, Safety, Belonging – Love, Self-esteem, Self-actualisation) * Wants: form that human needs take as they are shaped by culture and individual personality * Demands: humans wants that are backed by buying power * Conduct consumer research and analyse the large amount of data * Marketing offerings * Combination of products, services, information or experiences offered to a market to satisfy a need or want * Marketing myopia: mistake of sellers paying more attention to the specific products offered by a company rather than to the benefits and experiences produced by these products ~ focus on existing wants and lose sight of the underlying needs * Value and satisfaction * Satisfied customers will make repeated purchases and tell others about their good experience * Dissatisfied customers will switch to competitors and disparage the product to others ...
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...1. Marketing- An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customers relationships in ways that benefit the organization and it stakeholders. 2. Marketing Plan- A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, action programs, and projected or pro forma income (and other financial) statements. 3. Exchange- The trade of things of value between the buyer and the seller so that each is better off as a result 4. Marketing Mix- Product, price, place, and promotion- the controllable set of activities that a firm uses to respond to the wants of its target markets. 5. Goods- Items that can be physically touched 6. Services- Any intangible offering that involves a deed, performance, or effort that cannot be physically possessed; intangible customer benefits that are produced by people or machines and cannot be separated from the producer 7. Ideas – Intellectual concepts- thoughts, opinions, and philosophies 8. Value- Reflects the relationship of benefits to costs, or what the consumer gets for what he or she gives 9. B2C marketing- The process in which businesses sell to consumers 10. C2C marketing- The process in which consumers sell to other consumers 11. Market-oriented era- From the 1960s onwards...
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...Running Head: MARKETING 101: ALL THE SINGLE LADIES Marketing 101: All the Single Ladies Abstract A quick glance into a grocery store, shopping mall or discount store will provide insight into the primary buyers of food, clothing, household and beauty products: women. Many of these women are married and some do not work outside the home but many recent studies suggest that at least half of these buyers are single women of various economic backgrounds who work outside of the home and may include single women who are financially independent and retired. This newer demographic presents an opportunity for businesses to reconsider their marketing targets and strategies and presents a major opportunity for the new business owner to tap into this market by designing a market-appropriate advertising plan. The utilization of such marketing tools may ensure a successful long-term venture. Grocery stores are often be dominated by female customers. Women are generally considered to be the primary purchasers of personal and family clothing and gifts. Discount stores are popular with women due to the availability of lower priced cosmetics and beauty products. Advertisements for groceries, clothing, household products, cosmetics and cooking are on television, in magazines and can be found on most social networking websites. But, what other products do women purchase? Specifically, what products may be appealing to single and/or retired women and how should these products be...
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...Decide were to apply ACL and in which directions. There for I will place the access list on F0/0 of 2811 the nearest port of 182.64.0.0 R1>enable R1#configure terminal Enter configuration commands, one per line. End with CNTL/Z R1 (config) # access-list 101 deny ip host 182.64.0.0 182.62.0.0 0.0.0.0 R1 (config) # access-list 101 permit ip any any R1 (config) # interface fast Ethernet 0/0 R1 (config-if) # ip access-group 101 in R1 (config - if) # exit R1 (config) # Now I will block host to network R1 (config) # access-list 102 deny ip host 182.64.0.0 182.62.0.0 255.255.255.255 R1 (config) # access-list 102 permit ip any any R1 (config) # interface fast Ethernet 0/0 R1 (config-if) # ip access-group 102 in R1 (config - if) # exit R1 (config) # Block all telnet R1 (config) # access-list 104 deny ip host 182.64.0.0 182.62.0.0 0.0 0.0.0.0 eq23 R1 (config) # access-list 104 deny ip any any eq23 R1 (config) # access-list 104 permit ip any any R1 (config) # interface fast 0/0 R1 (config-if) # ip access-group 104 in R1 (config - if) # exit Block all ftp traffic R1 (config) # access-list 103 deny ip host 182.64.0.0 182.62.0.0 0.0 0.0.0.0 eq23 R1 (config) # access-list 103 deny ip any any eq23 R1 (config) # access-list 103 permit ip any any R1 (config) # interface Ethernet 0/0 R1 (config-if) # ip access-group 103 in R1 (config - if) # exit Reference Cisco. (n.d.). Configuring Commonly Used IP ACLs. Retrieved from http://www...
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...continue to prosper a business needs to rely on society and the environment they operate in. 3. I mainly chose business for the fact that it will help allow me to get a better job after graduation. In addition to the job opportunities I also have always been interested in the business world and its impact on society and the economy. My major is Finance and Operations Management. I chose this major because I have become fascinated with the workings of banks and the stock market. Finance has a major effect on the country and I wanted to learn more about the field. 4. I have gained a balanced education in many different fields that deal with business. I have an overall better understanding of management, management strategies, marketing, marketing strategies, and finance. All of this knowledge will hopefully lead to me contributing to an organization after college. 5. Yes I could see myself contributing to “non-business” in the next couple of years. For example my house, I can use my management skills to better organize myself and my family at my home. 6. In the next 5-7 years I am hoping to have a job in the finance department with an organization. Hopefully I can contribute to the overall goals that the organization will have while I am...
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...The marketing mix concept is the first thing I learned in Foundations of Marketing and helped me to understand the rest of the concepts in the book. Throughout the class I learned about product, promotion, price and place (the four Ps) strategies that marketers must combine successfully to gain consumers attention, market share and/or to accomplish the desire marketing goal (to satisfy the consumers’ needs). All successes start with a plan and there is no exception when it comes to marketing; therefore, an organization develops a marketing plan to use as a tool during the marketing process, which involve different aspects of the four Ps. The marketing plan describes the marketing environment and market position of a business, outlines marketing objectives and strategies (such as identifying the product and the target customers, reaching customers, and retaining customers), and identifies how the company will implement and control the strategies. I understand now that creating and strategically implementing a marketing plan is crucial to the success of a business (along with a business plan first). Some start-up companies create good products and expect every consumer to buy them, but after the hype of the product is over many of these companies disappear, why? Perhaps creating and executing a well written marketing plan would help these start-ups to focus its marketing efforts on a target market, resulting in long-term consumer loyalty and business growth. Developing marketing...
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...Adrian Howley Classical Argument Reporting earthquakes are very critical to studying the behavior of tectonic plates. The very first recorded earthquake occurred in the year 1831 B.C. and is currently known today as the 526 Antioch Earthquake. The area affected was Antioch, China (located between the Syria and Turkey regions). Not much is known about how the report was formed. However, this historic report did include information about how the aftershocks lasted for twelve months. Other details from this report indicate that the death toll is around 250,000 to 300,000 casualties. Scientists today can only prove that the earthquake occurred between May 20 and May 29 (date translated from B.C. to Calendar Year). The first instrument to measure the seismic waves of earthquakes was invented by Charles F. Richter at the California Institute of Technology. (Bellis, 2013) He introduced his new instrument called the Richter scale, to the world of science. His invention allows scientists today to study the mechanics behind earthquakes and locate the epicenter to which the natural disaster originated. The largest earthquake recorded by the Richter scale was measured on May 22, 1960 at a magnitude of 9.5. The quake resulted in 1,886 deaths, 2,000,000 homeless, and $1,175,000,000 total in damages. (“The Largest Earthquake”, [PDF file]) If we want to see these large numbers slide down to zero, the impossible will need to be challenged by science. Skyscrapers are buildings consisting...
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...Building the Burj Khalifa: Main: Chronological order 200 Mechanical, electrical and plumbing: air conditioning (temperature), 300 Safety – (getting everyone out) refuge rooms 300 Elevators– mention of transition from steam to motor and latched systems and electrical brakes and coping with load 100 Spire 100 Maintenance - Broadcast and communications floors, Mechanical Floors Conc: How it has progressed engineering and enabled more (buttress structure). Future plans – The kingdom Tower in Saudi (1km into the sky) Building potential: Space elevator, new arising problems, strength of materials, what that would mean and enable if possible. Throughout history, progression and advancement in technology has fundamentally separated us from our evolutionary antecedents, enabling a life of greater comfort, extravagance and an increased ability to procreate and sustain ourselves. This improvement is especially apparent in the world of architecture and civil engineering, where there has been an unremitting ambition to surpass the existing boundaries, particularly with regards to height. The most renowned early example of a structure where height was key are the Pyramids of Giza where elevation was crucial in order to radiate power and divine authority. The tallest pyramid, standing at 146.5m, was built more than 4500 years ago, and remained the tallest manmade structure for the next 3800 years, until the 1300s when Lincoln Cathedral was built topping it by only 13.5m [1][2]...
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...western hemisphere. High building consists of approximately 104 standard floor is 541 meters. This building was opened in November 2014. One World Trade Center (Freedom Tower) looks like a pyramid when viewed from the road surface near to the building, as seen in the image of the building. https://timedotcom.files.wordpress.com 7. Taipe 101 (509m) This building is located in Taipei, Taiwan. Height of the building is 509 m with the total floors are 101. In many cases, the building is recognized as one of the most advanced skyscrapers in the world. One of the superiorities of this building is having a fiber-optic and internet connection satellite which can reach speeds of 1 gigabyte per second. Besides, the elevator building also was fastest than Burj Khalifa, 63 km/hour means that to reach the 89th floor, it only takes 39 seconds. The building was already used in 2004 has a sophisticated tools that can stabilize the building from the force of earthquakes and hurricanes. http://www.taipei-101.com.tw/ 8. Shanghai World Financial Center (492m) The tower is located in Pudong, Shanghai, China and has a height of 492 m with the floors total 101. The top floor is 474 m and was built in 1997-2008. The most distinctive of this building is the trapezium aperture at the top. Aperture with a diameter of 46 m it functions for reducing the pressure of the wind. And the uniqueness of this building if we observed it looks like a giant corkscrew. http://www.maersk.com/ 9. International...
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...structure. The Burj Dubai, situated in Dubai, will soon be the tallest building in the world, bypassing the previous record holder, the Taipei 101 by almost 290 metres giving it an astonishing 800 metre height. With over 2700 feet, designing and constructing such a vast building has given significant challenges to engineers and designers alike. Since the building can hold up to 35,000 people at once, it is essential that it is strong, comfortable and able to move people up and down it at a steady rate. This essay will explore how the designers and engineers went about solving these issues. One of the key problems the engineers had to overcome was effect of the wind load and how it would affect the building motions due to the extraordinary height of the tower. Wind load is something that must be taken into account for all buildings, but obviously the wind velocity increases the higher you go and since the structure is over 800 metres tall, there is guaranteed to be a large wind force acting on the building. Three different engineering firms: Skidmore, Owings and Merrill who were all working on the project, hired the RWDI (Rowan Williams Davies & Irwin Inc.) a wind and environmental engineering firm to conduct wind studies on the Burj Dubai’s design. The RWDI had worked on a number of previous projects such as the Petronas Towers and the Taipei 101 and its facilities included four boundary wind tunnels. Their job was to minimize the effects of the wind load and building motion of the...
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...Entry 1 (24th September 2012) It's exactly 12:01 am now, and seeing that this is my first entry, I should update a little of myself. I'm currently at Taiwan for a short vacation with my high school friends of about 10years. And they are Lee Sue Ee, Soh Pei Ling, and Chong Yee Wun. We arrived here on Saturday, 22nd September 2012, and so far it has been an hectic journey seeing that we are here on our own for the first time and we did not go through any travel agency. Enough of updating, I just finish my STA assessment and e-mailed it to my group mates to submit later in the morning. I just hope that I did good enough despite my heavy schedule and with little initiative. Oh yes, I am now in my room while the girls are sleeping and the view is just amazingly breath-taking. How fortunate i am that I could do my assignment while looking at this sea view. The sound of the rushing waves eases my mind to relaxation and light music as my background to suit my emotion. The only thing that lack, is a partner to share this spectacular moment. Anyway, I should sleep now. Gotta be up early later for another tour around the north-east Taiwan before heading to the capital city Taipei later in the evening. I will update my entry again later whilst exploring every possibility here. Good Night ! Good afternoon, it was quite a day after waking up restlessly. Breakfast here was amazing, I mean, what more can we ask with such nature phenomenal as our spectacular view. After finishing our...
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...Seven Wonders of 21st Century Architecture You may not be able to name them all, but most people have at least heard of the 7 Wonders of the Ancient World. Here’s a list with links: Great Pyramid of Giza, Hanging Gardens of Babylon, Temple of Artemis, Statue of Zeus at Olympia, Mausoleum of Halicarnassus, Colossus of Rhodes, and the Lighthouse of Alexandria . Of the seven, only the Pyramid remains, the rest we know of only through historic documents.[1] There have been other “7 Wonders” lists and in 2007, the Swiss government sponsored a project to create a new list, with selections made by popular vote. Over 100 million votes were cast, and the new 7 Wonders were announced as follows: Chichen Itza (the Yucatan, Mexico pyramid), Christ the Redeemer (Brazil’s enormous statue of Jesus), Colosseum (Rome’s arena of Gladiators),Great Wall of China (you can see it from space!),Machu Picchu (ancient city built on an unbelievably high mountain top in Peru),Petra (Jordan’s city cut directly into the side of a stone mountain ),and the Taj Mahal (India’s majestic temple/mausoleum).[2] But my final Cyber Journey of the semester started not as a stroll through history, but as a trip into the future of arts and Architecture with a look at another “7 Wonders” list – The 7 New Wonders of the 21st Century [3], as selected by Architecture, an online review published by the website Quazen. With no further ado, here are the 7: * Millau Viaduct http://en.wikipedia.org/wiki/Millau_Viaduct ...
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...Photography Photography * Transforms the passing moment of a three dimensional event into a frozen instant reduced in size on a flat piece of paper. * Transforms a three dimensional composition into two dimensional. Uses of Photography in the Philippines * Portraiture * In the Philippines, the first forms of photos were of the size of calling cards called cartes de visite (4” x 2 ½”) and the tarjeta (3 ½” x 5 ½”) used for mailing as a postcard. * In the 1800’s, photo studios sprouted in Sta. Cruz, Binondo and Quiapo. * Life-size photos are hung in living rooms and became status symbols. * Research and Documentation * Photo journalism became a field which shows a visualized history through photos captured in actual events. * Travel and Tourism * Photos are used widely to promote the beauty of the country like photos of colorful festival celebrations, beautiful tourist spots and night life posted in the net and magazines. * Propaganda * Used as an effective communication tool to promote political messages. * Photos are also incorporated in the campaign materials of the government. * Advertising * Photographs are used to sell products, services and personalities. * Billboards and print ads used photographs more than text to sell. * Artists’ tool and art medium * Augusto Fuster is the first painter who used photographs to composed pictures as paintings. * Photographs are also used by artists...
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...SUCCESS QUOTES Your Ultimate Inspirational Guide By Patric Chan “Enrich Your Mind, Unleash Your Potential. Success Begins Within You.” http://www.esuccessmastery.com * Anthony Robbins * Dale Carnegie * Dr. Stephen Covey * Brian Tracy * Jim Rohn * * Napoleon Hill * Mark Victor Hansen * Robert Kiyosaki * Brought to you by : Noel Hynes http://ebookdirectory.com Congratulations on taking the first step toward achieving success!! Why I wrote and compiled this ebook ... Because I know how you feel. The burning desire for success and the determination you have to achieve it. The rich knowledge and resources provided in this ebook had been read personally by me, and I had benefited from it. I guess, all the featured successful men in the ebook don’t have to be introduced anymore as I’ll assume that you would have heard of them. If you do not know about them yet, just type their name in the search engine and you will find them. I will only recommend authors and coaches whom I know from my personal experience who are successful and inspirational. If you sell the product in which you believe in or you have benefited from personally, you will be a very successful person. I’ll always prefer to promote the products/services that I had used, reviewed, joined or read before. We live in abundance of wealth today. There is no limit to our earnings; we have the capacity to earn extraordinary income if we are determined to achieve it. What is most important is how we deliver our...
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