Premium Essay

Marketing 319 Syllabus - Devry University

In:

Submitted By Hall2544
Words 312
Pages 2
Week, TCOs, and Topics | Readings and Class Preparation | Activities and Assignments | Week 1
TCO 1

Recognizing Marketing Opportunity: Initiating the Marketing Process | Chapter 1: Creating Customer Relationships and Value Through Marketing

Chapter 2: Developing Successful Marketing and Organizational StrategiesAppendix A Building an Effective Marketing PlanChapter 3: Scanning the Marketing Environment

Chapter 4: Ethical and Social Responsibility in Marketing | Course Project—Topic Proposal

Graded Discussion Topics | Week 2
TCOs 2, 5, 6, 7

Understanding Buyers and Markets | Chapter 5: Understanding Consumer Behavior

Chapter 6: Understanding Organizations as Customers

Chapter 7: Understanding and Reaching Global Consumers and Markets | Graded Discussion Topics

Quiz | Week 3
TCOs 1, 5, 6

Target Marketing Opportunities | Chapter 8: Marketing Research: From Customer Insights to Actions

Chapter 9: Market Segmentation, Targeting, and Positioning | Graded Discussion Topics | Week 4
TCOs 1, 3, 4, 6

Satisfying Marketing Opportunities: Products and Services | Chapter 10: Developing New Products and Services

Chapter 11: Managing Successful Products, Services, and Brands

Chapter 12: Services Marketing | Course Project—Draft Marketing Plan

Graded Discussion Topics

Quiz | Week 5
TCOs 2, 3, 5, 6, 7

Satisfying Marketing Opportunities: Pricing | Chapter 13: Building the Price Foundation

Chapter 14: Arriving at the Final PriceAppendix B Financial Aspects of Marketing | Course Project—Price Strategy/Breakeven Analysis

Graded Discussion Topics | Week 6
TCOs 1, 2, 4, 6

Satisfying Marketing Opportunities: Integrated Communications | Chapter 17: Integrated Marketing Communications and Direct Marketing

Chapter 18: Advertising, Sales Promotion, and Public Relations

Chapter 19: Using Social

Similar Documents

Premium Essay

Police

...BELHAVEN UNIVERSITY Jackson, Mississippi A CHRISTIAN UNIVERSITY OF LIBERAL ARTS AND SCIENCES FOUNDED IN 1883 CATALOGUE 2014-2015 EFFECTIVE JUNE 1, 2014 Directory of Communication Mailing Address: Belhaven University 1500 Peachtree St. Jackson, MS 39202 Belhaven University 535 Chestnut St. Suite 100 Chattanooga, TN 37402 Belhaven University 7111 South Crest Parkway Southaven, MS 38671 Belhaven University – LeFleur 4780 I-55 North Suite 125 Jackson, MS 39211 Belhaven University 15115 Park Row Suite 175 Houston, TX 77084 Belhaven University Online 1500 Peachtree St. Box 279 Jackson, MS 39202 Belhaven University 1790 Kirby Parkway Suite 100 Memphis, TN 38138 Belhaven University 4151 Ashford Dunwoody Rd. Suite 130 Atlanta, GA 30319 Belhaven University 5200 Vineland Rd. Suite 100 Orlando, FL 32811 Traditional Admission Adult and Graduate Studies Admission – Jackson Atlanta Chattanooga Desoto Houston Memphis Orlando Alumni Relations/Development Belhaven Fax Business Office Campus Operations Integrated Marketing Registrar Student Life Security Student Financial Planning Student Development Online Admission Online Student Services (601) 968-5940 or (800) 960-5940 (601) 968-5988 or Fax (601) 352-7640 (404) 425-5590 or Fax (404) 425-5869 (423) 265-7784 or Fax (423) 265-2703 (622) 469-5387 (281) 579-9977 or Fax (281) 579-0275 (901) 896-0184 or Fax (901) 888-0771 (407) 804-1424 or Fax (407) 367-3333 (601) 968-5980 (601) 968-9998 (601) 968-5901 (601) 968-5904 (601) 968-5930 (601) 968-5922...

Words: 151104 - Pages: 605

Premium Essay

Data Communications and Networking by Behrouz A.Forouzan

...Don't forget to check out the Online Learning Center, www.mhhe.com/forouzan for additional resources! Instructors and students using Data Communications and Networking, Fourth Edition by Behrouz A. Forouzan will find a wide variety of resources available at the Online Learning Center, www.mhhe.comlforouzan Instructor Resources Instructors can access the following resources by contacting their McGraw-Hill Representative for a secure password. PowerPoint Slides. Contain figures, tables, highlighted points, and brief descriptions of each section. Complete Solutions Manual. Password-protected solutions to all end-of-chapter problems are provided. a Pageout. A free tool that helps you create your own course website. D Instructor Message Board. Allows you to share ideas with other instructors using the text. a o Student Resources The student resources are available to those students using the book. Once you have accessed the Online Learning Center, click on "Student Resources," then select a chapter from the drop down menu that appears. Each chapter has a wealth of materials to help you review communications and networking concepts. Included are: Chapter Summaries. Bulleted summary points provide an essential review of major ideas and concepts covered in each chapter. a Student Solutions Manual. Contains answers for odd-numbered problems. Glossary. Defines key terms presented in the book. Flashcards. Facilitate learning through practice and review. a Animated Figures...

Words: 59848 - Pages: 240

Free Essay

Thinking Fast and Slow

...In memory of Amos Tversky Contents Introduction Part I. Two Systems 1. The Characters of the Story 2. Attention and Effort 3. The Lazy Controller 4. The Associative Machine 5. Cognitive Ease 6. Norms, Surprises, and Causes 7. A Machine for Jumping to Conclusions 8. How Judgments Happen 9. Answering an Easier Question Part II. Heuristics and Biases 10. The Law of Small Numbers 11. Anchors 12. The Science of Availability 13. Availability, Emotion, and Risk 14. Tom W’s Specialty 15. Linda: Less is More 16. Causes Trump Statistics 17. Regression to the Mean 18. Taming Intuitive Predictions Part III. Overconfidence 19. The Illusion of Understanding 20. The Illusion of Validity 21. Intuitions Vs. Formulas 22. Expert Intuition: When Can We Trust It? 23. The Outside View 24. The Engine of Capitalism Part IV. Choices 25. Bernoulli’s Errors 26. Prospect Theory 27. The Endowment Effect 28. Bad Events 29. The Fourfold Pattern 30. Rare Events 31. Risk Policies 32. Keeping Score 33. Reversals 34. Frames and Reality Part V. Two Selves 35. Two Selves 36. Life as a Story 37. Experienced Well-Being 38. Thinking About Life Conclusions Appendix Uncertainty A: Judgment Under Appendix B: Choices, Values, and Frames Acknowledgments Notes Index Introduction Every author, I suppose, has in mind a setting in which readers of his or her work could benefit from having read it. Mine is the proverbial office watercooler, where opinions are shared and gossip is exchanged. I...

Words: 189666 - Pages: 759