...BBQFUN Implement and monitor marketing activities BBQFUN Assessment 1 16/03/15 Students: Sanela Duric Diana Chavez Muma Chola Teacher: Malki Sriyarathne BBQfun BBQfun seeks to be the leading outdoor lifestyle retailer, catering to the growing need for furnishing new and renovated dwelling in the greater Brisbane area. Also they will reinvent the way people shop for outdoor-lifestyle products. Objectives: To reach this leading position BBQfun has the following objectives: - Establish brand recognition in Brisbane Increase sales up to $ 20 million per year Increase customer loyalty list up to 16,000 Strategies: BBQfun sets the following strategies to achieve the goals: - Provide customers with the most extensive assortment of quality outdoorlifestyle products available in the market. BBQfun exists to attract and maintain outdoor lifestyle customers wishing to purchase products that give our customers pride in their homes. Create consumer awareness regarding the services offered, develop that customer base, and work towards building customer loyalty and referrals. Tactics: BBQfun will undertake different actions: - BBQfun will do direct mail and local advertisement with coupon inserts in the BrisNews magazine...
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...#### IMPLEMENT & MONITOR MARKETING ACTIVITIES ### > Executive Summary Tony’s Nyonya Kitchen & Cafe (TNKC) aimed to be one of the highly-rated restaurant serving authentic Nyonya and Malay dishes. TNKC proudly present the signature menu of Nasi Lemak, Char Kuey Teow, Asam Laksa, Bak Kut Teh, fish head curry, and many other mouth-watering traditional cuisines. TNKC also offers best coffees in town as well as serving fine quality wines, beers, and liquors. TNKC strive to satisfy customers’ appetite by serving authentic and tasteful dishes at a thoughtful designed, oriental-styled restaurant, surrounded with harmonic atmosphere and friendly staffs, conveniently located at China Town, at competitive and worthy prices. Situation Analysis TNKC has entered into restaurant business for two years and is at the starts of 3rd year business. TNKC only uses freshest seafoods & vegetables, hormone-free meats & poultry, home-made spices for main flavouring, cooked with the ancestral secret recipes given by the chief chef and also the business owner, Tony Chong’s great grand-father. Although it has struggle to earn profit during its first half of its financial year, situation was started improving and TNKC achieve positive profit margin in the 7th month and remain growing at a minor but steady rate by end of 2nd year of operation. TNKC understands a good overall rating on food quality, authenticity of taste, environment, service and price as a whole is important to a foodie...
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...“Marketing is the first activity in starting a new business venture” Introduction: Marketing is the first and most important activity for a new business venture. Marketing introduces business in the market. Marketing plays a vital role in building new business venture's reputation. Company / Firm doesn't take back move to spend more money on marketing. Because initially, this is the only way where the company can pull the attention of many customers. Consumers get to know more and more about the products through marketing. Let's have a brief discussion about the importance of “Marketing”, why it should be prioritized the most in starting a new business venture. Brand/Name & Fame Recognition: Consumers look for “Branded Materials” now a days. So “Brand Recognition” can only be possible with high marketing activities. Marketing is one of the most powerful activities which provides brand recognition to business venture. With Marketing, We get to decide how do we want to rank our company and what we want consumers to know about what we do. We can build a reputation for our brand around our venture's values, benefits and advantages, with consistent effort and great content. Importance on Community: The products of the business venture will be more publicized if “Marketing” gives importance on the mindset of the community. Company should understand in what way they can attract the community. The business acquisition in One community will definitely help the...
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...Grameenphone Ltd. Customer Satisfaction Level Of Grameenphone Ltd. Print version essay is available for you! You can search Free Term Papers and College Essay Examples written by students!. Join Essays24.com and get instant access to Customer Satisfaction Level Of Grameenphone Ltd. and over 30,000 other Papers and Essays Category: Business Autor: anton 23 March 2011 Words: 9704 | Pages: 39 1. Background of the Report 1.1 Introduction Topic of my internship project is “Assessing Customer Satisfaction of GrameenPhone.†I got the opportunity to do my internship at GrameenPhone Ltd. I have been working for their Customer Relations Division. As the name implies, it deals with the customers after the sales occurs. Main activities of this division includes maintaining databases of the customers, preparing the bills, distributing bills, activating new connections, helpline service, collection of bill through different banks all over the country, and the other after sales services. As a member of GP’s Customer Relations Division, my job is to provide different services to our valued subscribers over telephone, which is the helpline service. In other words, my job is to satisfy the subscribers. In my internship project, I have tried to judge the satisfaction level of GP service holders. 1.2 Objectives This project was designed to accomplish three objectives. From my point of view, these issues are very important find out the gap between expectation and perception...
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...M&s should take into account buyer behaviour in their marketing activities to obtain long term binifit relation ship with their customers. There are a number of elements involved in purchase discion marking. Economical, political, culture, technological. Understand buyer behaviour is importance for M&S to focus on right customers so they can sell the right product at the right prices. 4P’s. . It is the matching of the right marketing stimuli to these characteristics that will determine whether a buyer will make the right decisions and thereby bring a company success. Culture characteristic Many of our values, perceptions, wants, aspirations, and behaviour will arise from what we have learned largely from our family and other important reference groups and institutions. Social Consumer behaviour can also influence by group of people or endivital person depend on the social roles and status. Nike used David Pecham to promote their brand. M&S core principles is the Quality and value for money, East, R(1997,p 15). Their stronges and most trusted product is working suit. Consumer who buying their product are working class people. What M&S should foscus on what’s make their costumers buying and how to make them buy more. Working class buying descision can be clascify as manageble approach, mean they resarch on the internet , magazin TV advertise for the best alternative before they make a final discusion, because buying a suit is more expencive than buying a...
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...Evaluate ways in which David could assess how PCL’s marketing activities assist in the achievement of its business objective. (13) Marketing is the management process that identifies, anticipates and satisfies customer needs profitably. It ensures a business has the right product, at the right place, at the right time and at the right price. If David wants to assess whether something works the best way to find out is through market research. Market research can be used to evaluate the success of marketing activities that David has already conducted, this will allow him to see whether they are helping the business achieve their objective. There are two methods of market research which are primary and secondary, primary research is research that has not yet been conducted and have to be done by the business, this is a more expensive and time consuming method of research but gives more specific results as the business can find out exactly what they want to. Secondary research is research that has already been conducted which means it is usually free and a lot less time consuming that primary research, although it may be hard to find the specific research data you wanted and the data may not be up to date. PCL’s current objectives are to meet their business principles and increase demand, increasing demand is not specifically mentioned in the case study as an objective but he is looking to take over another business and question two of the exam asks to discuss the appropriate pricing...
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...and disadvantage. Departmentation: Departmentalization is the process by which the activities of an enterprise are grouped homogenously into different groups. Departmentalization refers to the grouping of operating tasks into jobs, the combining of jobs into effective work groups and the combining of groups into divisions often termed as ‘Departments’. Grouping of activities into departments is necessary part of the process of setting up organisation, whenever enterprise expands beyond the size that cannot be effectively managed by one person. Departments and levels emerge from the grouping of activities. According to Koontz and O’Donnell, “A department is a distinct area, division or branch of an enterprise over which a manager has authority for the performance of specified activities.”‘ In the words of Louis Allen, “Divisionalisation is a means of dividing the large and monolithic functional organisation into smaller flexible administrative units.” In simple words, departmentation is the process of classifying and grouping all the activities of an enterprise into different units and sub-units. The aim is to facilitate the carrying out of the activities efficiently for achieving overall results. Various bases of Departmentation are disscussed below :- 1. Functions. Important enterprise functions provide the usual basis for classifying activities into departments. Manufacturing, marketing, finance, personnel, accounting and engineering are the typical functions of an industrial...
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...technical specification to customer satisfaction. III. To present with the aid of slides (6 to 10) about the study conducted above to the rest of the class in about 10 minutes with the use of print for information and slides for graphs, pictures, images, video and animations etc. Note to teachers: • A teacher may guide only 6 to a maximum of ten students per year. This is to ensure active participation of each learner. • All 96 hours need NOT be contact hours by the teacher. Students may be encouraged to do activities on their own with peer group to ensure higher level of participation. • There are ten different tasks to be completed in the course of 96 hours. On completion of each task, record the result and the marks along with the initials of the learner for future reference, inspection and evaluation. • A few activities are suggested under each task. Teachers can improvise on the list and add more activities as they progress from one batch to another. • Students should not be compared with each other; instead they must be compared to the standards given against each task. • The standard suggested is minimum requirement,...
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...conflict Work tends to be structuring. Work serves as a structuring element in people's psychological makeup and the cycle of their daily activities. Provides money (main resource people depends on to meet their needs). Activity Level (provides a basis for the acquisition and exercise of skills and capacities; offers a structured environment in which a person's energies may be absorbed. Variety (provides access to contexts that contrast with domestic surroundings) Structuring one's time (organizes the day and one's time around the rhythm of work; makes time more meaningful. provides a sense of structure in daily activities) Social contacts (provides friendships and opportunities to participate in charred activities with others) Personal Identity (work is usually valued for the sense of stable social identity it offers; self esteem, especially for men, is often bound up with their economic contribution they make to the maintenance of the household Describe phenomon “portfolio.” A professional person who works for many different companies or individuals. Someone who has skills and experience in a number of different areas.Going portfolio means exchanging full-time employment for independence. The portfolio is a collection of different bits and pieces of work for different clients. The word “job” now means a client marketing themselves, or they need to have a good agent doing it for them. What is decommodification In the context of welfare...
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...leisure browsing help or hinder workplace productivity? This was a question posed by, researcher and lecturer of Marketing at the University of Melbourne, Brent Coker in his study titled “Freedom to Surf: the positive effects of workplace Internet leisure browsing.” The organization of this study looked at the relationship between the behavior, frequency and duration of workplace Internet leisure browsing (WILB) on workplace productivity. Key research indicates that “blocking or controlling Internet access in the workplace is viewed by many employees as a restraint impinging on their sense of control”1, thus, compelling those being restricted to perceive lower levels of autonomy. Procedure Coker conducted an online survey of two thousand and seven hundred randomly selected office workers from a data base of market research panelists. Of the 2,700 surveys sent two hundred and sixty eight were completed. Through a preliminary analysis, made by Coker, data was collected and recorded into a data base from a web survey to determine the types of WILB activities being conducted in the workplace. Participants were asked questions relating to the frequency, duration and incidence of each activity and their responses determined the questions that followed (“question piping”2). With an aggregate analysis of the data Coker was able to identify seventeen types of WILB activities, as well as, calculate the total time in hours spent WILBing per week, the average hours spent working in a...
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...Unit 19 Assignment 1 TEAM TYPES – drag and drop worksheet Describe different types of teams and the benefits of teams for an organisation (P1). Part (a) - Drag the appropriate 6 terms above that describe the team types we have discussed into the boxes below: Part (b) - Drag the definition and benefit descriptions below to the appropriate team type listed in your table. Part (c) - Provide an example of how each team type benefitted (or could benefit) your team during the balloon chair activity. Use the space provided in the table for your answers. TEAM TYPE | DEFINITION/BENEFITS | EXAMPLE | 1. | Temporary teams are hired for specific time or tasks, which would allow the business to alternate teams depending on the business needs. Due to this, the team will be focused on the task they have been set up to do. At the end of the project, the company wouldn’t need to fire the team members as they know their contract is ended at the end of the project. If the business is recruiting, creating temporary teams to do induction tasks would allow the business to analyse employees before hiring them. | Being part of temporary team to do the balloon chair would be a good as the task would get boring as the team would have to constantly perform the task on a daily basis. This could make the team more motivated to perform the task to the best of their abilities as they know they have been selected to do the task. | 2. | By building up a permanent team, the business would save themselves...
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...pre-sold all 180 units based solely on an artist’s conception and schematic plans of the project. One reason for the quick sellout may have been the “YOU CAN MOVE IN BY SUMMER” campaign. As part of this campaign, Kapala promised rebates of $10,000 cash to all 180 buyers if all the facilities, buildings and other amenities were not completed by June 15 of next year. As of September 15, the project is well underway. Table 1 provides the details concerning the tasks remaining to be completed in the project. All tasks except for Activity R, the underground sewer activity, and Activity T, the stream building activity, have been assigned to the appropriate subcontractors. The company has already incurred costs in the amount of $30,000,000 (e.g., land costs, etc.). Table 2 shows the list of activities remaining with the normal cost given for each activity, the maximum amount by which any activity can be crashed, and the additional cost of crashing that activity by the amount shown. Assume that today is Monday, September 15, and that all work is to be done on a five-day-per-week basis that includes holiday periods [i.e., assume a total of 195 days to complete project]. Refer to Table 3. As one...
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...Dear Sir/Madam, I am writing the following letter to inform you on the different ways a team can improve their performance, you’ll be given examples that are based on a team that I have already been on. Objectives of the Team To meet M3 To Meet P6 Team Performance | Team Activity | Effective | * performance indicators, | My team’s task was to create 4 brand extensions for a selected programme, strictly come dancing. We also had to plan an event to promote the new brand extensions but we were given a strict budget for the venue, the food and entertainment for the guest. Finally once we had done all of that we had to put all the work we had done a PowerPoint presentation, which had to present to some judges and an audience. | The team was very effective due to the fact that we also listen to each other and accepted the ideas of individuals within our groups in order to make they didn’t feel left. The ideas began to follow through, so when it comes to creating our brand extensions for strictly come dancing we had no difficulties at all. The team was also effective because some people in our team have not achieved and met p6, so by come completing the task we meet M3 which the reason we when to the BBC and the people I our groups who never meet and achieved p6 met by the end of the task. | Target setting, | My team only set one target and that was to complete all tasks within the set time, so that we could have time to go over our presentation and perfect...
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...Time Management Activities | Trainers Warehouse Blog Home Recent Posts energize learning! Favorites Shop About Contact us Time Management Activities POPULAR LATEST COMMENTS TAGS on APRIL 19, 2011 in ACTIVITIES, ICEBREAKERS Looking for a Time Management activity? Try one of these: The Jar Divide the group into teams and give them each a large glass container. The object is to fill their containers with as much material as they can. The material can be rocks, stones, gravel, sand etc.. (But you can use anything.) The larger materials should be placed in the container first and then followed by the next to the largest, and so on… In this order you should be able to fit the most into the container. You can come to your own conclusion for the activity based on your need. The rocks (due to size) would be the most important items to complete. (Can be home activities…work/life balance.) Then stones would be every day has to finish items. Gravel can be the projects that need completed. Sand could be the extra work that was just assigned to you. Communication and Listening exercises APRIL 5, 2011 Time Management Activities APRIL 19, 2011 Memorable Debriefs (last updated March 2014) MAY 11, 2011 Negotiation and Conflict Resolution Activities JANUARY 30, 2012 5-Minute Competitive Games MAY 4, 2012 Search... CATEGORIES I allow the groups to fill their own container without detailed instructions. I tell them ...
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...Eat That Frog BY: Brian Tracy 1 Table of Contents Preface Introduction Chapter 1 .......................Set the Table Chapter 2 .......................Plan Every Day In Advance Chapter 3 .......................Apply the 80/20 Rule to Everything Chapter 4 .......................Consider the Consequences Chapter 5 .......................Practice the ABCDE Method Continually Chapter 6 .......................Focus on Key Result Areas Chapter 7 .......................Obey the Law of Forced Efficiency Chapter 8 .......................Prepare Thoroughly Before You Begin Chapter 9 .......................Do Your Homework Chapter 10 .....................Leverage Your Special Talents Chapter 11 .....................Identify Your Key Constraints Chapter 12 .....................Take It One Oil Barrel At A Time Chapter 13 .....................Put the Pressure on Yourself Chapter 14 .....................Maximize Your Personal Power Chapter 15 .....................Motivate Yourself Into Action 2 Chapter 16 .....................Practice Creative Procrastination Chapter 17 .....................Do the Most Difficult Task First Chapter 18 .....................Slice and Dice the Task Chapter 19 .....................Create Large Chunks of Time Chapter 20 .....................Develop a Sense of Urgency Chapter 21 .....................Single Handle Every Task Putting It All Together 3 Preface Thank you for picking up this book. I hope these ideas help you as much as have helped...
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