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Marketing Analysis – Portsmouth Football Club Report

In: Business and Management

Submitted By GreakAgbawe
Words 1293
Pages 6
Hospitality Markets Analysis

Marketing Analysis – Portsmouth Football Club Report

Table of Content

Part 1: Executive Summary

Part 2: Intro

Part 3: Hospitality Marketing Analysis
Strategic Marketing Analysis
Strategic Competitor Analysis

Part 5: SWOT Analysis of Portsmouth FC Hospitality Services
Strengths
Weakness’s

Part 6: Customer Research (Questionnaire)
Questionnaire
Finds

Part 7: Recommendations for the organisation
Marketing Objective
Brand Management
Improve awareness
Recommended marketing Activities

Part 8: Conclusion

Executive Summary

This report contains an analysis of Portsmouth FC’s hospitality markets in attempts to widen their brand name and recognition in not only the football aspect of its daily business but also within that of its hospitality services.

This Analysis contains various marketing models, which range from SWOT Analysis, Porters Five Forces, PESTEL and Ansoff Matrix.

This reach documents the organisations hospitality markets both internal and externally and analyses all affecting factors that prohibits the growth of club’s hospitality services.

Intro

For our Marketing analysis, we were tasked to create a hospitality report for Portsmouth’s local football club, ‘Portsmouth FC’, in an attempt to help the organization properly marginalise profits by appropriately utilizing resources. Portsmouth FC has seen the worst of times due to its financial issues and a number of failed investments from both the organization and its owners.

As a part of our group project, we had to do some research both on the hospitality sector of the clubs business and carefully dissect it from the inside out to figure out its strengths, weaknesses, opportunities and threats; both internally and externally.

Marketing Analysis

Portsmouth FC has decided on widening it’s...

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