Free Essay

Marketing and Advertising Law

In: Business and Management

Submitted By bjonfrj
Words 293
Pages 2
Introduction

Green marketing claims can be a capable marketing instrument. Companies are progressively utilizing environmental claims as a part of of an endeavor to separate themselves and products from the other competitors hence, the lax regulations have led an extensive variety of green claims in the market, including statements about ecological sustainability, such as water and energy proficiency, animals and habitats conservation and recycling. These growing claims in the market has devaluated influence of statement and in the confidence of the consumer.

Companies understands that consumers today have expanded familiarity with modern merchandises and their environmental effect. Green marketing claims are currently applicable to bigger household items to small household products, for example, washing machine and air conditioning to cleaners, nappies and even tissues. Numerous consumers consider environmental claims, for example water and energy proficiency, as a main consideration while accessing the product of purchase. Hence, it is vital that consumers are furnished with proper information to make well informed choices to reduce the growing cynicism in consumers, otherwise it would be unfair to the honest manufacturers.

Companies which make green marketing claims ought to guarantee that their claims are logically solid and suitably sustained and consumers have the rights on such claims the company make and anticipate that these claims to be honest. In addition, to the fact it is a good business practice under the law.

Businesses and consumers have the same lawful securities connections to marketing and advertising hones wherever they are in Australia under the Australian Consumer Law (ACL), the ACL applies broadly and contains basic standard of fair trade between businesses and consumers. The ACL also states that businesses that neglect the basic requirements which mislead or deceive consumers may convey to a hefty penalty.

Making Environmental Claims

Similar Documents

Premium Essay

The Event

...P a g e | 1 of 5 Series on Understanding Business Law & Regulations As a small business owner, you are subject to the same regulations as large corporations. Even if you’re starting out on a small level and planning to grow, you must comply with business laws and regulations from the day you open for business. This month: Advertising Law: Truth in Advertising Product Labeling Advertising Specific Products You’ve got a great product or service to sell, and you’re anxious to begin promoting it to potential customers. To make sure the claims you make about your offerings are truthful and to protect consumers, all businesses have to comply with advertising and marketing laws. This section will help you understand the basic rules when it comes to advertising, labeling your products, and marketing online or over the phone. Truth in Advertising Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it's important you understand some basic rules. The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations. Under the Federal Trade Commission Act: • • • Advertising must be truthful and non-deceptive Advertisers must have evidence to back up their...

Words: 1660 - Pages: 7

Free Essay

Master in Ib

...BBA in Marketing Management    Major in Marketing    More than any other business discipline, Marketing deals with customers. Indeed, the  heart of Marketing is building relationships with customers. Anyone involved with any  facet of Marketing is concerned with providing customers with value and satisfaction. The  concern is always with managing and improving the Current customer relationships and  developing new relationships. This is accomplished by learning about and understanding  customer needs and, in turn, developing products and services that respond to these  needs while, at the same time, providing superior value.    The Department of Marketing offers a wide variety of courses to meet the specific career  orientations of students interested in any facet of the marketing process.    The Department of Marketing has three distinct tracks: Marketing, International  Marketing, Advertising and Marketing Communication.  The requirements for the Marketing Track are as follows:  Required courses:    MKT 3400  International Business Principles  MKT 3600   Marketing Research   MKT 3605   Consumer Behavior   MKT 5750   Marketing Strategy  Four additional courses to be chosen from any offered by the department as follows*:    MKT 3520   Advertising and Marketing Communications  MKT 4120   Media Planning  MKT 4130   Copywriting  MKT 4151   Direct Marketing I: Strategies and Tactics  MKT 4152   Direct Marketing II: Database Marketing; Managing Creative Process   MKT 4410  ......

Words: 1093 - Pages: 5

Premium Essay

Tien

...Advertising & Marketing Law Marketing and advertising your products or services effectively is key to the success of your business. However, all businesses have a legal responsibility to ensure that any advertising claims are truthful, not deceptive and that your marketing activities don’t break the law. The Federal Trade Commission (FTC) oversees and regulates advertising and marketing law in the United States. These laws can potentially impact many areas of your business, including how you label your products, how you conduct email and telemarketing campaigns, any health and environmental claims you may make, as well as how you advertise to children.  Below you will find links to useful FTC resources and guides that can help you understand these laws and how they apply to your business. * Truth in Advertising and Marketing Claims – Refer to this guide to learn how you can ensure your promotion activities are truthful and not deceptive.  Areas covered include using endorsements in your marketing, advertising to children, “Made in the USA” labels and health and environmental claims. * Industry Guides – The FTC has some rules and compliance guides for specific industries including franchises, real estate, clothing manufacturers, and others. Check out this guide for information on laws that could affect your industry or business type. * Telemarketing – Learn how the National Do Not Call Registry and other laws impact your telemarketing efforts and how......

Words: 270 - Pages: 2

Premium Essay

Ads 101

...Intro To Advertising Chapter 1: Intro To Advertising Advertising is a type of marketing communication which utilizes a range of tools In its earliest forms, advertising was intended to: a)Identify manufacturers and stores. b) Inform consumers of new products and services c)Promote and generate sales for products and services. The four key components of advertising are: Advertising strategy, creative idea, creative execution, and media planning and buying In advertising, a product can be services and ideas, as well as goods. (True) Marketing is: A mix of four important elements: product, price, place/distribution, and promotion In its economic role, advertising does all of the following except: Mirrors fashion and design trends In its societal role, does advertising help shape an image of ourselves? (Yes) The soft-sell technique of advertising assumes that: Consumers make decisions based on the image of the brand The key players in the practice of advertising are: The advertiser, the agency, the media, the supplier, and the target audience The emergence of consumer society enabled advertisers to charge a premium for their goods. (False) Does social responsibility mean that advertisers must sometimes stop producing a good or service? (No.) The “new” advertising means everything but: The “new” advertising is consistent with older forms of mass advertising Interactivity in advertising suggests that one-way communication may no longer......

Words: 913 - Pages: 4

Free Essay

Unit 3 P2

...Describe within the assignment the limitations and constraints, that organisations may face when marketing a product or service. I will be describing the limitations and constraints of marketing organisation I have chosen is Costa Coffee. It is important for all the businesses to make sure that when marketing they are within the constraints of the law. The Limitations and constraints are needed for the marketing purpose because the organisation need to follow the laws or else they might get closed or fined by the government for not following this laws. Meaning the organisation is legal to stay on the market and dangerous for the customers for the product or service that the organisation was offering. Legislation: this is the law which has been promulgated by the legislature or other governing body, or the process of making it. Statutory law: The written law set down by a legislature (as opposed regulatory law promulgated by the executive branch or common law of the judiciary in a typical democracy of republic) or by the legislator in a case of an absolute monarchy. Common law: this law is developed by judges through decisions of courts and similar tribunals rather than though legislative statues or executive action branch. Common law system is a legal system that gives great presidential weight to common law, on the principle that it is unfair to treat similar facts differently on different occasions. Legal constraints: Sales of goods act 1979- The traders......

Words: 1386 - Pages: 6

Premium Essay

Maximize Company Exposure: Internet Marketing Plan

...INTRODUCTION This report explains the benefits of Internet Marketing through social media, advertising through search engines, email and even mobile to name a few. I aim to prove that Internet Marketing can enhance our company’s maximum exposure by its cost efficiency, reliability, personalization, and most importantly, the building relationships it can provide with customers. This introduction describes the project purpose, scope of our study, and format for this report. PROJECT PURPOSE The magnitude of Internet Marketing can not only enhance our company exposure tremendously but through the benefits of social media and online advertising, we as a company, can grow to even newer heights. All of our advertising will remain legal, honest, decent, and that which will respect the cultural differences and all ethical issues respectfully. SCOPE OF STUDY The purpose of this report is to determine whether online advertising could increase our company’s exposure on a broader scale but prove that the return on our investment will benefit our company in the long run. Through our extensive Internet Market Analysis we review the following: • Behavioral Targeting • Consumer Protection • Cost Structure • Brand Recognition REPORT FORMAT This report contains three main sections: 1. Building a Company Website 2. Legal Boundaries of Online Advertising 3. Benefits of Online Advertising and Social Media INTERNET MARKETING ANALYSIS A website will not only give our company......

Words: 2344 - Pages: 10

Premium Essay

Environmental Factors

...domestic marketing decisions at PepsiCo and any company that operates in both domestic and global environments. Environmental factors such as economic interdependence, demographics, infrastructure, cultural conflicts, technology, social responsibility, political systems, and laws, such as The Foreign Corrupt Practices Act influence marketing strategy. The intent of this paper is to show how PepsiCo adapts its marketing strategy for global operations at its company. Economic Interdependence Global economic interdependence creates partnerships among businesses and is an environmental factor that affects the marketing of products internationally. Economic interdependence strengthens companies and allows companies like PepsiCo to expand to unchartered markets. To improve free trade, and reduce conflict, several trade and anti-trust laws impact global marketing strategy. Companies are dependent upon each other, by means of supplies, goods, labor, and other services. Developing a marketing strategy involves developing relationships with foreign nations and government agencies. Global economic interdependence has allowed many companies, in addition to PepsiCo to expand and market its products globally while offering something of value to the nations in which they operate. Demographics and Physical Infrastructure Demographics are important to PepsiCo for market segmentation, target, and positioning purposes; with youth as its target market. One goal in developing a marketing......

Words: 1541 - Pages: 7

Free Essay

Social Media

...In 2013 social media networks continue to grow and are becoming the largest source of marketing in business today. LinkedIn has become the one of the highest successful social media website for companies and individuals. It is designed to connect employers to employees or people with similar professional backgrounds. Today’s society has attached to networking in far more advanced areas than our generations before us and with good reason. Technology has made it much easier to connect through social media networking. LinkedIn was launched on May 5th, 2003 with 4,500 members; LinkedIn currently has 238,000,000+ million users in over 200 countries and territories today. LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 90 of the Fortune 100 companies. As with time, the ways of doing business will forever keep evolving especially as future generations evolve with technology. It is important to stay afloat and keep up with the today technology times with an ethical, eager, willingness attitude and competent knowledge of the law. Corporations and small business utilize LinkedIn for networking to build on your existing network, competitive analysis, and market research, opportunities to show expertise and advertise employment opportunities. As noted in LinkedIn’s mission statement, located in the user’s agreement on the website states, “The mission of LinkedIn is to connect the world’s professionals to......

Words: 1553 - Pages: 7

Premium Essay

The Role and Function of Law

...The Role and Function of Law Paul Mullen LAW/421 July 30, 2015 Ms. Machelle Thompson JD The Role and Function of Law Law has both vital functions in society and an essential role in business. In American society, governments create law to enable individuals to live freely and with fairness. It functions as a catalyst for civilized living. In American business, laws provide a basis for fair trade and commerce and allow structured business relations. American government creates laws to resolve domestic and foreign legal disputes both public and private. In the marketing industry, law plays a pivotal role in regulating both civil and criminal liability to consumers. In both society and business, law serves both essential functions and an important role. The function of law in American society is to provide individuals with the legal ability to live their lives with fairness and equality. By having a central controlling authority, such as local, state, and federal government, individuals have a specific pre-determined set of agreed-upon rights, responsibilities, and consequences (Melvin, 2011). These pre-determined agreed-upon rights, responsibilities, and consequences include the structure of government, the powers entrusted to government, and the rights of individuals within that government. Three examples of an individual’s governing law within American society are constitutional law, statutory law, and common law. Government constantly......

Words: 884 - Pages: 4

Premium Essay

Challenges and Opportunities for Marketers Overseas

...Overseas Advertising Campaigns There are many challenges to marketers in an overseas advertising campaign, but with those challenges, come many opportunities for marketers to take advantage of. Marketing around the world can be much different than the type that we are accustomed to in the United States, many countries do not have the same technological advances. www.marketing find.com concisely states “International marketing is no longer an option, but a strategic imperative. Businesses that focus primarily on their domestic markets will be left behind as their competition gains ‘first mover advantage’ “.A marketer has to change their strategy in other countries depending on laws, culture, and technology. Marketers face many challenges across the world and have to tailor their campaigns accordingly. The first thing that marketers should consider is what message they are trying to convey to consumers and why consumers should want or need their products/services. Customers place importance on various things around the world that Americans do not, such as “in China you cannot sell the same lines of cosmetics or shampoos nationwide”, as quoted from Cateora. American wants and needs do not always match the wants and needs of different countries, marketers have to find a way to justify that consumers need or want their products and/or services. Laws carry great importance, as they should, globally, influencing a marketers course of action in an advertising campaign.......

Words: 2277 - Pages: 10

Free Essay

Education

...you—they’re promoting a brand -- one that hasn't officially sponsored the game. It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed to the financing of the event through sponsorship. What Is Ambush Marketing? Ambush marketing is when a company that hasn’t paid to be a sponsor of an event, gets free publicity by unofficially communicating their brand in places where spectators, cameras or reporters will see them. By purchasing sponsorship, a sponsor seeks to attract the attention that an event generates to its own product. In a typical sponsorship arrangement, a sponsor purchases the sponsorship property rights and does further promotion to draw attention to itself. In “ambush marketing,” another company, often a competitor, intrudes, thereby deflecting attention to itself and away from the sponsor. The term was initially coined to describe the activities of a company that associated itself with an event without paying the requisite fee to the event owner. McKelvey describes it as “a company’s intentional effort to weaken or ambush its competitor’s official sponsorship. It does this by engaging in promotions or advertising that trade off the event or property’s goodwill and reputation, and that seek to confuse the buying public as to which company really holds official sponsorship rights.” An ambush marketer can associate with a major event without large-scale investment in securing......

Words: 7705 - Pages: 31

Premium Essay

Business Journal

...Business (Dr.Daaim Shabazz) 9:30-10:45 November 26, 2014 Global Business Journal Khan, Naureen, “Global tobacco marketing campaign accused of targeting minors”, america.aljazeera.com, March 11, 2014 According to a recent report, Marlboro's new ad campaign seemingly targets youth and has appeared in Argentina, China, Indonesia, Israel, Japan, the Philippines, Qatar, Russia, Saudi Arabia, Ukraine, United Kingdom and many other countries. A group of tobacco activists released a report recognizing how the “Be Marlboro” campaign is designed to appeal to minors. The report estimates that the company spent, at minimum, 62 million dollars on the campaign in 2012 (most recent figures). Be Marlboro targets legal-aged smokers, however campaign advertisements around the world emphasizes on youth-oriented images and themes that appeal to teenagers while featuring young attractive adolescent models partying, falling in love, traveling, and being adventurous and cool. Advertisements appeared in Germany in 2011 but were banned in October 2013 after regional authorities confirmed that that the campaign violated Germany’s tobacco control laws pertaining to marketing to youth. Marlboro claims that the marketing and advertising is aimed toward adult smokers and is in compliance with local regulations and internal marketing policies. Places where marketing and advertising are permitted, campaigns are authorized to inform current consumers of their brands and encourage smokers of......

Words: 1393 - Pages: 6

Free Essay

Governments Role in Consumer Protection & Advertising

...U.S. Governments Role in Consumer Protection & Advertising The United States government has continued to grow in size and influence, its effect on marketing is no exception. Consumer protection and product safety include the efforts made by government, nonprofit organizations, businesses, and individuals to create, protect, and enforce the rights of consumers who buy products or services. This may also be identified as consumerism, or the organized efforts of individuals, groups, and organizations to protect the rights of consumers (Pride102). Consumer protection was brought upon through several medians, but is primarily attributed to background legislation. The first major federal law to affect the marketing environment was the Sherman Antitrust Act of 1890, which prohibited contracts, combinations, and conspiracies to restrain trade, in an attempt to discourage monopolies (Pride 73). Many federal laws regarding consumer protection have since followed, such as the Wheeler-Lea Act of 1936 and the FTC Act of 1914. Such legislation is generally the work of the Federal Trade Commission, which was created in the aforementioned FTC Act of 1914, and is considered the primary consumer protection agency at the federal level. By the 1950’s the consumerism movement had a substantial following and consumers began pushing for legal protection against malicious business practices. Two of the most well known and significant consumer activists are Ralph Nader and the late......

Words: 2647 - Pages: 11

Premium Essay

Economic Growth

...ENVIRONMENT TOTAL BUSINESS COMMUNICATION HUMAN RESOURCE MANAGEMENT MARKETING MANAGEMENT CORPORATE ACCOUNTING SERVICES MANAGEMENT INTERNATIONAL BUSINESS INDIAN CONSTITUTION TOTAL BUSINESS RESEARCH METHODS BUSINESS LAW COST ACCOUNTING FINANCIAL MANAGEMENT PRODUCTION & OPERATIONS MANAGEMENT LAW AND PRACTICE OF BANKING COMPUTER FUNDAMENTALS TOTAL INCOME TAX STRATEGIC MANAGEMENT MANAGEMENT ACCOUNTING COMPUTER APPLICATION IN BUSINESS PROJECT MANAGEMENT ENTREPRENEURIAL DEVELOPMENT TOTAL 04 04 04 04 04 24 04 90 90 90 90 90 540 90 10 10 10 10 10 60 10 100 100 100 100 100 600 100 04 04 04 04 04 24 04 04 04 04 04 04 04 28 04 04 04 04 04 04 04 28 04 04 04 04 04 04 24 90 90 90 90 90 540 90 90 90 90 90 90 90 630 90 90 90 90 90 90 90 630 90 90 90 90 90 90 540 10 10 10 10 10 60 10 10 10 10 10 10 10 70 10 10 10 10 10 10 10 70 10 10 10 10 10 10 60 100 100 100 100 100 600 100 100 100 100 100 100 100 700 100 100 100 100 100 100 100 700 100 100 100 100 100 100 600 1 VI 6.1 6.2 6.3 6.4 6.5 6.6 MANAGEMENT INFORMATION SYSTEM ELECTIVE – 1 ELECTIVE – II ELECTIVE – III ELECTIVE – IV PROJECT REPORT VIVA VOCE TOTAL 04 04 04 04 04 90 90 90 90 90 75 10 10 10 10 10 25 100 100 100 100 100 100 600 3800 20 UE – UNIVERSITY EXAM RM - RECORD MAINTENANCE ELECTIVE – I: HRM ELECTIVE – II: MARKETING ELECTIVE – III: FINANCE ELECTIVE –IV: INFORMATION TECHNOLOGY MANAGEMENT ELECTIVE –V: INSURANCE ELECTIVE –VI: ADVERTISING AND MEDIA MANAGEMENT ELECTIVE – VII: TOURISM......

Words: 19726 - Pages: 79

Free Essay

Leg 500 Assignment

...Ethical Considerations in Marketing, Product Safety, and Intellectual Property Daniel A. Sievers Professor: Joe McGirt Strayer University LEG 500 12/01/2014 Research three to five issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question. There are many issue’s relating to advertising, intellectual property and regulation in today's workplaces. All phases of marketing and advertising mix are subject to laws and limitations. Every marketing supervisor will be faced with how they must discuss ethics and law when marketing their products. Any marketing manager understands that there are cut and dry solutions to ethical issues that will occur during the normal course of business (Pharmaceuticals, n.d.). The Bureau of Consumer Protection’s places everything in perspective that all communication in the United States must be truthful. The Federal Trade Commission Act (FTC) looks for dishonesty and deception towards customers that try to change their decision to purchase medications. FTC monitors truth-in-advertising laws especially with kids, but there have been a lot of immoral practices in advertisements over time. The most moral decision is not to promote to children but in this case to the parent. Children's ad urges children to get dependent on products that induce on social development (Media, 2004). Cigarette advertising is matched to marketing consumers......

Words: 2683 - Pages: 11