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Marketing and Corporate Communications

In: Business and Management

Submitted By sruthii
Words 2938
Pages 12
PR No.:
PR13033
Madrid
15 May 13
Receipts from international tourism in destinations around the world grew by 4% in 2012 reaching US$ 1075 billion. This growth is equal to the 4% increase in international tourist arrivals which reached 1035 million in 2012. An additional US$ 219 billion was recorded in receipts from international passenger transport, bringing total exports generated by international tourism in 2012 to US$ 1.3 trillion.
Among the emerging economy destinations highest receipts growth was reported by Thailand (+25%), India (+22%), Poland (+13%), South Africa (+18%), Egypt (+14%), Vietnam (+18%) and Ukraine (+13%).
An extra 12 million international tourists in the first four months of 2013
PR No.:
PR13046
Madrid
17 Jul 13
A total of 298 million international tourists travelled worldwide between January and April 2013, 12 million more than in the same period last year according to the latest UNWTO World Tourism Barometer. Prospects for the current tourism peak season remain positive with some 435 million tourists expected to travel abroad in the May-August period.
International tourist arrivals grew by 4.3% in the first four months of 2013 to reach a total of 298 million, up from 286 million, despite a challenging global economic environment.
Results were positive in all regions, with the strongest growth in Asia and the Pacific (+6%), Europe (+5%) and the Middle East (+5%) and weaker growth in the Americas (+1%) and Africa (+2%). By subregion, South-East Asia (+12%), South Asia (+9%) and Central and Eastern Europe (+9%) were the star performers.
Growth was stronger in emerging economy destinations (+4.6%) as compared to advanced economies (+3.3%), a trend which has marked the sector for many years now. By region, growth was positive in all regions, but results where rather mixed.
Asia and the Pacific (+6%) saw the highest relative growth boosted by arrivals in South-East Asia (+12%) and South Asia (+9%). http://www2.unwto.org/ Tourism 2020 Vision | | Tourism 2020 Vision is the World Tourism Organization's long-term forecast and assessment of the development of tourism up to the first 20 years of the new millennium. An essential outcome of the Tourism 2020 Vision are quantitative forecasts covering a 25 years period, with 1995 as the base year and forecasts for 2010 and 2020. Although the evolution of tourism in the last few years has been irregular, UNWTO maintains its long-term forecast for the moment. The underlying structural trends of the forecast are believed not to have significantly changed. Experience shows that in the short term, periods of faster growth (1995, 1996, 2000) alternate with periods of slow growth (2001 to 2003). While the pace of growth till 2000 actually exceeded the Tourism 2020 Vision forecast, it is generally expected that the current slowdown will be compensated in the medium to long term. | | | | UNWTO's Tourism 2020 Vision forecasts that international arrivals are expected to reach nearly 1.6 billion by the year 2020. Of these worldwide arrivals in 2020, 1.2 billion will be intraregional and 378 million will be long-haul travellers. The total tourist arrivals by region shows that by 2020 the top three receiving regions will be Europe (717 million tourists), East Asia and the Pacific (397 million) and the Americas (282 million), followed by Africa, the Middle East and South Asia. East Asia and the Pacific, Asia, the Middle East and Africa are forecasted to record growth at rates of over 5% year, compared to the world average of 4.1%. The more mature regions Europe and Americas are anticipated to show lower than average growth rates. Europe will maintain the highest share of world arrivals, although there will be a decline from 60 per cent in 1995 to 46 per cent in 2020. | http://www.unwto.org/facts/eng/vision.htm | |

Long-haul travel worldwide will grow faster, at 5.4 per cent per year over the period 1995-2020, than intraregional travel, at 3.8 per cent. Consequently the ratio between intraregional and long-haul travel will shift from around 82:18 in 1995 to close to 76:24 in 2020. |

Tourism in india
Tourism in India is a large industry. The World Travel and Tourism Council calculated that tourism generated $121 billion or 6.4% of the nation's GDP in 2011. It was responsible for 39.3 million jobs, 7.9% of its total employment. The GDP of the tourism sector has expanded 229% between 1990 and 2011. The sector is predicted to grow at an average annual rate of 7.7% in the next decade.[1] In a 2011 forecast the World Travel and Tourism Council predicted the annual growth to be 8.8% between 2011 and 2021. This gave India the fifth rank among countries with the fastest growing tourism industry.[2]
According to provisional statistics 6.29 million foreign tourists arrived in India in 2011, an increase of 8,9% from 5.78 million in 2010. This ranks India as the 38th country in the world in terms of foreign tourist arrivals
India's rich history and its cultural and geographical diversity make its international tourism appeal large and diverse. It presents heritage and cultural tourism along with medical, business and sports tourism.
Historical & Cultural Tourism * The Taj Mahal is one of India's best-known sites and one of the best architectural achievements in India, located in Agra, Uttar Pradesh. It was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife, Arjumand Banu, more popularly known as Mumtaz Mahal. The Taj Mahal serves as her tomb. * Fatehpur Sikri It was the first planned city of the Mughals and also the first one designed in Mughal architecture, an amalgamation of Indian architecture, Persian and Islamic architecture and was declared a UNESCO World Heritage Site in 1986 * Varanasi The ghats of one of the oldest city of the world * The Mahabodhi Temple is a 2000-year-old temple dedicated to Gautam Buddha in Bodh Gaya, Bihar. It is a UNESCO World Heritage Site. * The Nalanda is located in the Indian State of Bihar, was a Buddhist centre of learning from 427 C.E to 1197 C.E partly under the Pala Empire.[43][44] It has been called "one of the first great universities in recorded history."[44]
According to historical studies the University of Nalanda was established 450 C.E under the patronage of the Gupta emperors, notably Kumaragupta.[43] * The Brihadishwara Temple in Thanjavur, Tamil Nadu built by the Cholas. The temple is one of India's most prized architectural sites. * The Airavateswara temple is located in the town of Darasuram, near Kumbakonam, Tamil Nadu * The Shore Temple, along with the collection of other monuments in Mahabalipuram, Tamil Nadu have been declared as UNESCO World Heritage Sites * The Harmandir Sahib is one of the most respected gurudwara in India and the most sacred place for Sikhs. The gurudwara is located in Amritsar, Punjab, India. * The Bahá'í temple in Delhi, was completed in 1986 and serves as the Mother Temple of the Indian Subcontinent. It has won numerous architectural awards and been featured in hundreds of newspaper and magazine articles. (It is also known as the Lotus Temple.) * The Hawa Mahal in Jaipur also known as Palace of Winds * The Taj Mahal Palace is an icon of Mumbai * The Victoria Memorial in Kolkata, built during the British Raj * The Chhatrapati Shivaji Terminus in Mumbai, built for Queen Victoria http://www.slideshare.net/wilsontom/cultural-tourism-in-india Introduction
Take a cultural tour to India to understand what makes the country so interesting and beautiful. The people of India belong to different religions, caste and faith as such inhabitants of every region, state, city and even within it have their own set of beliefs and practices that guide them in their lives. Each of these cultural practices has its own importance and charm. On a cultural trip to India, you will not only discover the intricacies of each of these cultures individually but will also understand how so many cultures co exist peacefully.
India finds its root extend to that time which don't even exist in the yellow books of history or in the researches of historians. As the time passed, different shades of traditions and rituals have been adding to the Indian culture and heritage resulting in a multi hued culture which India proudly boasts of. People following different religions, caste and faith coming from various region and state have made a nice amalgamation of diverse culture enriching the Indian culture even more. India's culture is like a rainbow of multiple facets which accommodates music, dance, performing arts, paintings and literature in itself which have gained recognition and fame from every corner of the world.
It is not a very easy task to uncover the multiple feathers of Indian culture co existing with each other for centuries. You have to be prepared to spend some quality time in the country and travel a lot if you are really keen to get an in depth knowledge of the culture of India. For those who do not have much of a time, there is really nothing to worry about because even a brief glimpse of the culture of India is absolutely pleasurable.
An extensive cultural trip into the vast land of India is sure to change your taste and sense of culture for the rest of your life while you will be amazed by the cultural diversity of the country. Regional Culture | Cultural Attractions | Kerala
Goa
Himachal Pradesh
Lakshadweep
Rajasthan
Arunachal Pradesh
West Bengal
Maharashtra
Uttar Pradseh
Jammu And Kashmir
Madhya Pradesh | History
Music
Festivals
Dance
Handicrafts
Pilgrimage
Heritage
Languages
Cuisine | http://www.indialine.com/travel/culture/index.html Indian deep rooted heritage and culture have been finding their place in the pages of history books for centuries. Indian civilization is one of the oldest of all the civilizations of the world and it requires ages go through the entire history in short time. Let's have a glimpse on the major Indian historical eras.
Pre-Historic Era
The historians still differ in their opinions while quoting about pre-historic era of India. The remains of the Harappa civilization which is still a big question mark to the world, carries the flag of ancient Indian civilization. This is the time when the biggest two epics Ramayana and Mahabharata were played in the real soil of India, where myth, legend and history seem to collide with each other. The composition of Upanishads are another gift to the generations to come.
Medieval Era a new light of enlightenment and philosophy touched people as Lord Buddha arrived into the world and attained his salvation. The invasion of Alexander, rise of Mauryas and Ashoka dynasty are some of the other historical milestones which keep historians craving for more about medieval India. India reached a new height at this time while walking on the path pioneered by the Lord Buddha, Lord Mahavira and Shankaracharya. You will still find the heritage and culture of medieval era is still well preserved in the ancient temples and monuments.
Mughal Era
This is the time of successive dynasty and political disorder and commotion. The beginning of Mughal reign is the time when the country went through a huge social and cultural change. A new kind of architecture that revolutionized Indian traditions are still fascinating the world in the form of majestic Taj Mahal, Red Fort and Jama Masjid. The Rajput architecture in Rajasthan and Maratha forts in Maharashtra are the other attractions of this era.
Modern India
Modern India got a chance to interact with the western culture for the first time. Indian thinkers were not far behind to come up with their paintings, novels and poetry and the world acknowledged them with open hearts. After a long fight for independence, India attained sovereignty holding the hands of Mahatma Gandhi, one of the most prominent world leaders of all time. With the advent of British Rulers, India saw a new light of revolutions which is depicted in the rich colonial architecture fringed in every corner of the country. Now, India is a modern country with a globally open market, high-tech cities, excellent communication and ancient heritage. http://www.indialine.com/travel/knowindia/history.html The multi hued country, India is probably the ultimate destination of all kinds of pilgrims following any faith around the world. The great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral part of Indian culture and heritage whose values and faiths are mingled with the air, soil and the sky of India. You can feel the blissful serenity of the Indian atmosphere where Lord Buddha, Mahabir Jain, Shri Sathya Sai Baba and Guru Nanak once walked turning the Indian soil pious and blessed at the different circle of time wheel. There are numerous destinations in India which are considered sacred by people following different faith because of their religious importance. A visit to the Kedarnath or Badrinath will take you to the Himalayas which is believed to be the abode of 330 million gods and goddesses and you can feel the immense divinity in the air itself. It is widely believed that after breathing in the holy atmosphere of Varanasi or Haridwar or taking a dip into the sacred Pushkar Lake or river Ganges washes away the sins and helps one to attain nirvana (salvation). The divine Buddha pilgrimages, Bodhgaya and Sarnath are the destinations of thousands of Buddhist pilgrims every year coming from each and every corner of the earth.

A pilgrimage tour in the divine land of India will surely bring all the faces of Indian devotions and you will be moved by seeing the unconditional faiths and beliefs of the Indians for the God, who may have any name or identity. Your spirituality and devotion is sure to attain a new height after a pilgrimage tour in India and who knows, you may return home with an enlightenment which you have searched for all your life. Famous Pilgrimage | Pilgrimage Places | Ajmer
Pushkar
Haridwar
Amarnath
Badrinath
Gangotri
Kedarnath
Yamunotri
Chardham Yatra
Rishikesh
Manikaran
Paonta Sahib
Rewalsar
Omkareshwar
Ajmer Sharief
Rameswaram
Mathura Vrindavan
Puri
Guruvayur
Shirdi Saibaba
Amarnath Cave
Vaishno Devi
Jagannath Temple
Konark Sun Temple
Tirupati Temple
The Golden Temple | | http://www.indialine.com/travel/pilgrimage/ The glorious past of India has ensured that the present and subsequent generations have plenty of historical and cultural heritage to be proud of. The fascinating monuments and heritage sites in the country stand quietly today to retell their story of joy, sorrow, courage and sacrifice before you. Each of the story is so enchanting and singular that you will be left asking for more at the end of each narration.

For centuries, people migrating into the rich country, India, with their respective culture and tradition and later mixing with the rituals of the Indians have given birth to a new colour of cultural heritage. This amalgamation of culture have slowly but gradually have enriched the values and faiths of the Indians even further with each sun rise and sun set in the sky. The host country welcomed this huge change with open arms as a result of which the flavour of Hinduism, Buddhism, Islam, Jainism and Christianity floats in the atmosphere of India making it one of the largest secular country of the world where Diwali, Christmas, Eid and Buddha Jayanti are celebrated with equal enthusiasm and exuberance.

As one turns the pages of history, the rich culture of India comes alive with all its fragrance and colour which are still breathing in the heritage forts, palaces, temples and monuments fringed in each and every corner of this multi facet country, India. The splendid architecture, minutely carved motifs, embellished facades of the monuments narrate the immense skill of the craftsmen of the yore which have been fascinating the world for many centuries. UNESCO has come up with the mission to protect these treasures which are the finest gifts to world from India so that generations to come feel them as fortunate as we consider ourselves after acquainting with these incredible Indian heritage sites. Be it the exquisite marble inlay work of the Taj Mahal or the titillating sculptures of the Khajuraho Temples or the excellent fusion of science and art in Konark Sun Temple, Indian heritage sites are the manifests to the extremely rich past of India.

The number of important monuments and sites in India is so great that a single tour to discover the multifarious facets of its wonderful heritage is not enough. Nevertheless, it will give you an admirable glimpse into the Indian history. At the end of your trip, you will surely develop a huge respect for the Indian culture while craving for more such tour in the near future.

Indian Tourism offers information on rich heritage of India well preserved in the famous destinations. Explore the world heriatge sites of India that include Taj Mahal in Agra, erotic Khajuraho temples, forts and palaces of Rajasthan and also the rich temple and monumental heritage showcasing the ancient architecture of India. Heritage Places | Heritage Categories | Delhi
Khajuraho
Rajasthan
Agra
Chennai
Konark
Puri
West Bengal | Pilgrimage
History
Goa Heritage House
Shivaji Heritage
Forts
Palaces
Temples
Monuments |

World Heritage Sites | Agra Fort
Ajanta and Ellora Caves
Taj Mahal
Monuments of Mamallapuram
Konark Sun Temple
Monuments of Fatehpur Sikri
Kaziranga National Park
Manas National Park | Monuments of Hampi
Khajuraho Temples
Nanda Devi National Park
Valley of Flowers
Bhimbetka Caves
Badami Caves
Sunderbans National Park
Darjeeling Toy Train | | http://www.indialine.com/travel/heritage/ http://www.slideshare.net/VaibhavChauhan1/heritage-tourism-in-india

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...Marketing Strategy Template Research Tempess Barnett, Jennifer Bautch, Laura Bentem, Shana Estabrooks, Kenisha Sulker HCS/490- Health Care Consumer Trends & Marketing April 18, 2016 Dan Crawley Marketing Strategy Template Research Introduction (Tempess) Marketing & Communication Strategy Templates SWOT analysis is a situational assessment that can be used for marketing strategies for a business. SWOT analysis is the breakdown of the Strengths, Weaknesses, Opportunities and Threats for the business; they are able to utilize this breakdown to their benefit for marketing purposes. Another marketing strategy is Differential Advantage. Differential Advantage is a marketing strategy where an organization focuses on and promotes the benefits or expertise of their organization that other organizations do not have and consumers seek (Berkowitz, 2011). Communication strategies must be used in marketing as well. Integrated Marketing Communications (IMC) is a communication strategy that helps shift marketing solely from advertising to multi-media advertisement and consumer promotion for a strategic implementation of their brand or organization while aligning communication and marketing goals (Holm, 2006). Another communication strategy is in Public Relations (PR). Public Relations are the beneficial relationship between an organization and the community it is in. PR can promote the business to the public while also doing analysis of public......

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