Premium Essay

Marketing and Innovation, the Same Fate

In: Business and Management

Submitted By sandorluism
Words 4060
Pages 17
Marketing and Innovation, the same fate.
Sandor Luis Miranda.
Student Number: 20145716003

ABSTRAC

In this paper a literature review on the development of the innovation process in the course of the years and the importance of SMEs for the same is made. Turn reference to the relevance of the innovation process presented in the marketing strategy of companies to succeed in an increasingly dynamic, demanding and competitive market is. The article also different classifications of innovation are explained according to their degree of implementation, degree origin effect of innovation and its origin, as well as generations or models that have characterized the process of innovation over time.

Key words: Innovation, Marketing, Management

INTRODUCTION.

In an era of globalization and high competitiveness of products, as it is in the changing world of marketing you need to be alert to the demands and expectations of the market, it is vitally important innovation factor. Competitiveness and the need to innovate to continue and grow in the current and future market are concepts used daily in many institutions. The marketing of innovation is a novel approach to technology management to solve the problem of linking research, technological development and the world of new business efficiently. Innovation and marketing are, in competitive markets today, two fundamental tools for business differentiation. Two tools capable of supporting a company as a market leader.

The work has the overall aim to deepen the theoretical foundations of the innovation process.
The specific objectives were outlined as follows:

1. Mention different concepts of innovation as authors.
2. Sort the different types of innovation by application, level of originality and origin.
3. Explain the various strategies of innovation that exist today.

DEVELOPMENT.

There

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