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Marketing and Selling. What Difference

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Marketing and selling. What difference?

BY
AIMABLE INEZA innezar@yahoo.fr 6 AUGUST, 2011

TABLE OF CONTENT PAGES

I. INTRODUCTION ………………………………………………………………..

II. MARKETING AND SELLING CONCEPTS …………………………….........
2.1. Marketing concept …………………………………………………………
2.2. Selling concept …………………………………………………………….
2.3. The difference between marketing and selling ……………………………

III. COMPETITOR ANALYSIS IN ORGANIZATIONS ………………………….
3.1. Purpose of competitor analysis …………………………………………….

IV. CONCLUSION …………………………………….. .……………………………

REFERENCE ………………………………………………………………………….

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I. INTRODUCTION
Today’s businesses around the world cannot ignore the impact that the global economy is having on their performance. The advance of internet and information transparency has brought about an increasingly mobile workforce, rapidly changing technology and multiple business models. As a result, companies have become less capable of predicting and controlling the short-term shape of their very market. As a result, more and more companies are choosing to adopt a marketing-led philosophy to enable them to win market shares, capture and retain the hearts and minds of current and prospective customers. [World Marketing Network (www.gmnhome.com)]
Palmer (2009) defines marketing as a business philosophy that puts customers at the center of an organization’s considerations. This philosophy has to be reflected in basic values such as the requirement to understand and respond to customers’ needs and the necessity to search constantly for new market opportunities.
On the other hand, selling is the art of persuading the consumer that buying the product or service will benefit him or her. Selling can’t substitute marketing and as we shall discuss later on, there is a difference...

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