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Marketing : Brand

In: Business and Management

Submitted By tasesha
Words 1530
Pages 7
Assignment on Marketing Management
Topic: Brand Profile

Submitted to:
Ms. Sayeda Ferdous Lusanta
Lecturer
Department of business Administration
Dhaka City College,
Dhanmondi, Dhaka

Submitted by:
Tasmina Khalid
Roll No: 231, Section: D
Session: 2007-2008, Batch: X
Department of business Administration
Dhaka City College,
Dhanmondi, Dhaka
Date of submission: March 31, 2011
Brand Profile
The brand profile is a summary description which quickly enables all those involved with the brand to understand about the brand. Ideally it should be something one could put on a card and put on the desk of everyone involved in the business.
The brand profile would usually be accompanied by the Brand Name, and, if some implementation detail is appropriate, a summary of the main elements of the Brand Identity (e.g. logo, basic graphic standards).

Local brands or national brands:
Logo |Brand name |Company type |Origin of the brand |Founded year |Brand type |Area served |Parent company |Products | |[pic] |Aftab automobiles |Private |Bangladesh |1982 |Automotive |Bangladesh |Navana group |Car assembling, automotive parts | |[pic] |GMG Airlines |Private |Bangladesh |1997 |Airlines |Bangladesh and few international hub |GMG group and Beximco |Airline services | |[pic] |Dhaka bank |Private |Bangladesh |5th July 1995 |Banking |Bangladesh |Dhaka bank limited |Banking services | |[pic] |Square pharmaceuticals |Public |Bangladesh |1958 |Pharmaceutical |Bangladesh and global locations |Square group of industries |Pharmaceutical supply | |[pic] |RAK ceramics |Public |Bangladesh |1989 |Ceramics |Worldwide |RAK ceramics |Ceramic appliances | |[pic] |Eastern housing |Public |Bangladesh | |Real estate |Bangladesh |Islam group |Housing services | |[pic] |Rahimafrooz |Public |Bangladesh |April 15, 1954 |automotive aftermarket, power and energy, and retail chain |World

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