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Marketing Communication and Promotion Strategies

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Introduction To Computers
Computer - is an electronic device, operating under the control of instruction stored in its own memory, that can accept data, process the data according to specified rules, produce result, and store the result for future use.

Data & Information
Data- is a collection of unprocessed items, which can include text, numbers, images, audio, and video.
Information- conveys meaning and is useful to people.
Computer process data (Input) into information (output).

Computer carries out processes using Instructions, which are the steps that tell the computer how to perform a particular task.

A collection of related instructions organized for common purposes is referred to as software.
Some people refer to the series of input, process, output, and storage activities as the information processing cycle.

Advantages of using Computers
Speed- when data, instruction, and information flow along electronic circuits in a computer, they travel at incredibly speed.
Reliability- The electronic components in modem computers are dependable and reliable because they rarely break or fail.
Consistency- Given the same input and processes, a computer will produce the same results.
Storage- A computer can transfer data quickly from storage to memory, process it, and then store it again for future use.
Communication- the capability to share and communicate with other computers.

Disadvantages of using computers
Health Risk- Prolonged or improper computer use can lead to injuries or disorders.
Violation of privacy- nearly every life event is stored in a computer somewhere.
Public Safety
Impact on labor force- employees have been replaced by computers.
Impact on environment- computer manufacturing processes and computer waste are depleting natural resources.
Green Computing- involves reducing the electricity consumed and environmental waste...

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