...03 November 2013 Communication Theories In the article “Using Communication Theory for Health: Practical Guidance on Message Design and Strategy”, Dr. Timothy Edgar and Dr. Julie Volkman discuss three communication theories and how they have been used to effect change in public awareness of health issues. While the article discusses the use of communication theory in changing public health behaviors, these three theories can be directly applied in marketing strategies of for-profit companies. The first theory presented was Activation Model. This model states that audiences will seek to satisfy their need for stimulation and information when attending to a message, before they seek to fulfill their need for information alone. The article states that this method is best suited for targeting audiences that are high sensation seekers, usually a younger high school and college age demographic. From a managerial perspective this means that in order to deliver a message effectively to this target audience, the advertisement must contain some form of high impact stimulus. This stimulus could be in the form of loud music, action adventure video, or pulsating text or light. An example of this sort of ad campaign is the Slim Jim jerky ad with former wrestler Randy “Macho Man” Savage violently interrupting an apparently boring rehearsal of a high school play and shouting “Are you bored!” The ad starts off slow and doesn’t’ grab the intended audience’s attention until Macho Man explodes...
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...Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form solely for classroom use with A First Look At Communication Theory provided such reproductions bear copyright notice, but may not be reproduced in any other form or for any other purpose without the prior written consent of The McGrawHill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. PREFACE Rationale We agreed to produce the instructor’s manual for the sixth edition of A First Look at Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves...
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...Communication privacy management theory, originally known as communication boundary management, is a communication theory first developed by Sandra Petronio.[1][2] Petronio’s conclusions are relevant to the study of communication because before Communication Boundary Management there was only one other theory that studied self-disclosure, Social Penetration Theory. While both communication privacy management theory and social penetration theory are based in self-disclosure the critical difference is that CPM focuses on understanding “the conceptual idea of disclosure [3] ” The theory evolved from boundary management to privacy management because Petronio believed that this name was more representative of the theory. This is because the theory explains how and why people regulate their privacy as opposed to their personal boundaries. Communication Privacy Management theory describes the ways in which relational actors manage their privacy boundaries and the disclosure of private information. The theory focuses heavily on the processes that people employ to determine when and how they choose to conceal or reveal private information.[4] Through this theory Petronio describes the ever-present dialectic of privacy and openness within various relationship models, explains how relationships develop as public and private boundaries are negotiated and coordinated, and demonstrates how individuals regulate revealing and concealing information through communication.[5] Dialectic of privacy...
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...Approach to Communication’ SUMMARY James W. Carey describe, in his book ‘Communication as Culture, two conceptions of communication. Namely a transmission view of communication and a ritual view of Communication. The transmission view of communication The transmission view of communication is de commonest in our culture. It is defined by terms such as “imparting”, “sending”, “transmitting” or “giving information to others”. In the nineteenth century were ‘the movement of goods or people’ and ‘the movement of information’ both described by the common noun “communication”. The center of this idea of communication is the transmission of signals or messages over distance for the purpose of control. The roots of the transmission view of communication, in our culture at least, lie in essentially religious attitudes. The moral meaning of transportation was the establishment and extension of God’s Kingdom on earth. The moral meaning of communication was the same. By the middle of the nineteenth century the telegraph broke the identity of communication and transmission. The new technology entered not as a mundane fact, but as divinely inspired for the purpose of spreading the Christian message farther and faster. The new technology of communication came to be seen as the ideal device for the conquest of space and population. Soon, as the forces of science and secularization gained ground, the obvious religious metaphors fell away and the technology of communication itself moved...
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...Communication Theory: A Brief Examination September 8, 2008 Communications Theory: A Brief Examination Communication theory can be loosely defined as the theory of the communication of information from point A to point B. Communication is studied by scholars in depth and is broken up into semiotics, media effects, and message production however the aspects of communications that have the greatest affect in everyday life are interpersonal (how an individual processes information), intrapersonal (the interactions and influence that two individuals have on each other), and group (how dynamics happen among individuals). In this document, I shall use a team at my workplace of which I am a part. Upper management at my workplace recognized the need to assemble a group for a specialty project that had to be completed in 30 working days or less. Several things should have been considered before selecting employees to be on this team. It would have been conducive to the team as well as the project’s outcome if upper management would have selected employees who shared the same work ethics, were goal oriented, and had good people skills. Instead, the selection process was completely random. Two people from each of the twelve work groups were sent an electronic communication at 9:17 am on a Monday morning stating that they had been selected for a special project and report to the Pelican conference room immediately. Chaos is the only word that can be used to describe...
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...Intercultural Communication in International Politics: The EU, Turkey and France Vivian Guzman Com/360- Intercultural Communication Holly Heffron May 14, 2012 Politics within one cultural group sharing traditions and national or regional identity is easy - the socio-cultural meanings imbedded in communication is easily understood in the way they are intended, and, since discourse happens within members of the social groups - they communicate, talk, discuss in one venue that all members can access (i.e. in pubs, schools, government offices, community meetings, party meetings, televised debates, etc.) - the meaning arrived at, the knowledge or accepted 'truth'/position towards an issue is more or less the general consensus of a group. Take for instance the recent national issue in France involving majority of the French people voting against the joining of Turkey into the European Union - the French, a people sharing a particular national identity and history have spoken, generally, via a very popular opinion poll their varied views as 'Frenchmen and Europeans' why Turkey's acceptance into the European union is not acceptable. Turkey, the nation straddling Europe and Asia is seen as an important economic and political ally by many European nations what with Turkey holding key routes towards Asia and Russia for trade and the all important oil and gas pipelines. The Turks were deeply disappointed when they received the news from France. And, with French influence...
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...|[pic] |Syllabus | | |College of Humanities | | |COM/310 Version 2 | | |Communication: Theories and Practice | Copyright © 2009, 2006 by University of Phoenix. All rights reserved. Course Description This course explores the various theories of communication that create the foundation for study of communications in the bachelor's degree program at the University of Phoenix. Major communication areas examined in this course include intrapersonal, interpersonal, group and teamwork, organizational, intercultural, and mass media. Each area, along with others, will be studied in greater depth in subsequent courses in the degree program. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies...
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...Head: Revealing Myself 1 Revealing Myself Rachelle C. Porter COM321: Communication Theory Ashford University Revealing Myself 2 Learning about oneself is never easy. Most of the time I find myself second-guessing if what I said was true or am I trying to convince myself that it is real. During this exercise, I wanted to be as open minded and fair about my choices as possible. Of course, it was easy for me to find the wonderful things about my friends and family as well as the not so wonderful things. Have you ever noticed how easy it is to pick out other peoples flaws, but think you are the absolute best? Well, that is not the case here. I have the hardest time finding what is so great about me, pointing out my flaws have become second nature. In the exercise, I chose majority family and one of my closest friends, mainly because I have known them for either all my life or over 10 years. I noticed in the exercise majority of the similarities as well as differences focused majority on good things. I saw little to no negative words about the individuals. It seems that I see the good in people before I would see the bad in them. I think with my current situation I am taught to hunt the good stuff in everything I do. What is effective communication? “Effective communication is transmitted content received and understood by someone in the way it was...
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...Global Village Theory and the News McLuhan (in E. Griffin, 2012) coined the term ‘global village’ to describe how cultures are brought together through technology. He states that electronic media enables us to communicate with everyone, everywhere, whenever we want to and states that closed human systems do not exist in a world where electronic media is the front and centre. McLuhan’s view of electronic technology essentially states that technology has become somewhat of an extension of senses; sight, sound and hearing with the invention of television, radio and computer, phone, cellphones etc. Through this media we are increasingly linked to others across the world, we are now able to see and hear of events that occur within our local area as well as the ability to react to global issues. McLuhan’s theory is directed at nearly all sources of electronic media; TV’s, Facebook, Twitter, the Internet etc. but for the context of this course, I will focus only on the theory as it relates to international television news programs such as CNN and CBC etc. Communication can change a society; when one is given the opportunity to exchange information and ideas, they have power over influencing not only others, but also their decisions. I would argue, though, that communication is powerful now, and it always has been, what has changed is the way we communicate on a large scale. Thanks to international news programs we have a wealth of information about things happening all over the...
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...Communications/ Human Relations Essay Grand Canyon University: EDA-575 January 28, 2011 Human Relations Introduction In all fields and disciplines of study, indeed in all aspects of life, human relations and communication play a pivotal role. They allow for the simplest exchanges and the most profound and powerful ability to make progress and improvements. They carry the weight of ideas, opinions, motivations, and concerns. Human relations and the ability to communicate effectively are the catalyst for connectivity and progress. This is especially true in the arena of education. With so many people involved in the day to day running of a school, positive communication is paramount. Within the field of education, specifically educational leadership, there is a broad history of human relation and communication theories, movements, and practices. While some of these theories, movements, and practices have been widely adopted and promoted, the field of educational leadership still allows for significant amounts of autonomy and express for individual school leaders and administrative teams. While human relations have always existed, the study and application of these principles are fairly new; and it was not until the late 19th century that researchers began exploring how human relations, communication, and motivation affected workers (Razik & Swawnson, 2010). When looking specifically at human relations and its applications to educational administration, this field of...
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...Communication Theory Sherri L. Jackson HCS/320 Health Care Communication Strategies June 25, 2012 Tracey Collins Communication Theory Team Communication is a mixture of verbal and non-verbal communication that plays an important role in any group or organization. It provides purpose, direction, creates team culture, and it makes things happen. Team communication is necessary and unavoidable for a team to be effective. The ability of team members to understand and communicate information enables them to work together collaboratively. As with all things, team communication has its “pros and cons.” Effective team communication empowers the team with determination and energy to work together. The use of positive messages helps to motivate the team to put forth the extra effort. Clear direction in team communication, whether verbal or non-verbal gives the team vision and purpose and creates a sense of identity and motivation to accomplish a common goal. When a team can communicate effectively, it lessens misinterpretations. Speaking up and asking questions helps if at any time something is not understood. If there are misunderstandings, clear them up in a calm manner. Effective team communication is a combination of good manners, good attention, and open mindedness. Active team communication can withstand changes. Some downsides to team communication are that it is not personal. Every individual has various needs that should be addressed, which are impossible...
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...Communication Theory Paper Can you imagine a world where communication did not exist? People have needs and ideas and desires, but without being able to communicate, how would people express all of this? Communication is the key to success in every aspect. Read further to learn how important communication truly is; especially in organization settings. Before we get into why or how communication is important in an organization; let me explain exactly what communication theory. In the year 1980 a person by the name of S. F. Scudder proposed "that all living beings existing on the planet communicate just with different ways."( Management Study Guide, 2008-2012) Communication is so important, because without it the world would be dull and probably come to a standstill. All species communicate in one way or another; whether it be plants, animals, or humans. Plants need to be taken care of and watered; they communicate by visible changes in the color of leaves, and the wilting. When people see these changes they will realize that their plants need water and more or less. When animals communicate, they make sounds so their owner knows they need to be fed, use the bathroom, or need to see a vet. Babies are where communication is so important. They look to their parents or caregivers for help and guidance. Babies cry when they are sick, need food, or need a diaper change. Crying or making some type of noise is the only way babies can communicate until they are old enough to speak...
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...Communication Theory Jo Marino HCS/320 April 11, 2012 Gloria Wilson Communication Theory Communication is an everyday occurrence. Without it the world would have no boundaries. People become trapped within themselves and would become ignorant to things around them. Communication can be a barrier breaker among people. Understanding how it works and how to be effective in communication is important. Logical, ethical, and emotional appeals plays an important role in how people interact and understand each other. Logical appeal is the logic and thinking when information is given and taken by you. It is whether someone knows about what is being communicated and not just trying to keep up with everyone. Ethical appeal expresses character, trustworthiness, responsibility, intelligence, and likableness. These characteristics of ethical appeal will help people decide if someone could be trusted in what they say and do. Then there is emotional appeal, which is the basis of how genuine someone is and if they feel the connection to the audience through communication. In my experience of management I had to follow these processes of communication to insure that my staff was indeed understanding of me and I of them. My Communication Process Logical Appeal My career as a manager communication was the biggest part of my day. Logical, ethical, and emotional appeals played important roles throughout my working experience. As a manager my logic had to be that...
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...Communication Interview and Contrast Paper I chose to interview my boyfriend, Andre for the contrast assignment to highlight the differences in how we communicate. Due to social and work constraints, I don’t really communicate with any other single person on a regular basis, other than my children. I also feel that he knows me better than most people and therefore can provide an accurate picture of how differences in communication impact our relationship with one another. It must be true that opposites attract, because it certainly is the case with us. While we enjoy many of the same things in life as individuals and as a couple, we also are different. Aside from our communication styles, we are physically different in numerous ways and our personalities differ in regards to our basic beliefs and how we react to different situations. Andre is tattooed and I am not. He loves rock music and I like country music and several other genres. I love outdoor activities like camping, hiking, canoeing, and zip lining. He prefers to stick with activities he knows rather than trying new things. How we discipline and relate to our children differs greatly. I am mostly vegetarian while he enjoys finding ways to incorporate bacon into every meal. He likes the beach and I at times prefer the cool, quiet serenity of the mountains. So prior to the interview, I knew our differences were obvious. However, I did not realize that his lack of effective communication is the root of many misunderstandings...
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...Communication Theories XXXXXXXXX COM/310 February 17, 14 XXXXXXX Communication Theories Anthony Robbins said, “The way we communicate with others and with ourselves ultimately determines the quality of our lives” (Robbins (2013)). By analyzing different communication theories of our past, we will be able to understand how the theories can be applied to the future communication process of our social and professional lives. Each theory can give us an insight to not only how we are portrayed, but also as how we might communicate to others without preconceived notions. There have been many theories discussed and introduced over the years, but only three will be discussed in this paper. Each theory, Violations Theory (EVT), Uncertainty Reduction Theory (URT), and Organizational Culture Theory will be described, and how the theory applied to some facet of my life. Expectancy Violations Theory (EVT) The communication process includes spoken, written, and non-verbal actions. “The Expectancy Violations Theory (EVT) suggests that people hold expectations about the nonverbal behavior of others” (West & Turner, 2010, p. 130). The theory suggests that proxemic zones and personal space are part of the nonverbal behaviors involved. The personal space is often based on each person own expectations. Some people consider their personal space much larger than those of others. When I met the wife of my good friend, I did not know of her anxieties about personal space...
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