Marketing communication is a set of means executed by companies to give notice, convince and remind potential and actual customers directly or indirectly about the products, service and brands they market to lead to a higher level of trust in the provider and to guarantee the service will be delivered sound enough as promised, thereby encouraging the benefits of both customers and service providers (Kotler et al, 2009). Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. (Encyclopaedia of Business, 2nd ed. ). Along with the rise in the uses of the Internet, sponsorship and celebrities, the traditional five elements were significantly impacted. Whether the traditional five are still relevant or not, the judgement should depend on the features and functions of both of the traditional and fresh elements.

The functions of Advertising is to transmit information to customers and help them to develop positive attitudes of the provider and products. The main carriers of Advertising are paper advertising and public media advertising (non paper). The paper advertisings, such as newspapers and magazines are more widely spread and easy to form a fixed group of information recipients. Advertising on public media can appeal people from both visual and hearing effects. It is very effective but the cost is much higher, like TV commercials. The most important rule of Advertising is that the company must select the correct carrier fit in the specified market positioning. For instance, home products companies tend to make advertisings in female magazines, owing to that females are the major customers of household.

Sales Promotion is another familiar way to customers which is used to create more interests of the products to