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Marketing Communications Model

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Submitted By pavel869
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Marketing Communications – A Strategic Approach
Approval of Term Project - Winter Semester 2013

Group Members: Ana Chan, Forhad Pavel and Sarah Daoudi

Name of Company: Make-A-Wish Quebec

Industry: Not-for-profit/charitable organization

Description:

Make-A-Wish Québec is the local and regional office of Make-A-Wish Canada, one of the largest not-for-profit organizations (In the world), that operates (36 countries) worldwide with offices spread across all continents. Founded in 1980, Make-A-Wish helps make children’s with life-threatening conditions’ wishes come true. Every year wishes are granted to children to give them strength and hope, and since its inception, Make-A-Wish has helped make over 250,000 wishes come true for children around the world.

Mission Statement:

Make-A-Wish’s mission is to bring hope, strength and joy to those children, through the help of partners, donors and volunteers, to “share the power of a Wish”.

Partnership: The foundation has therefore secured multiple partnerships with multinational companies, in order to get funding, and make a name for itself as the major “wish” foundation in Canada. Among its partners, we can find “WestJet care for Children”, “Disney”, “Sony Canada Charitable foundation”, “Ikea”, “Honda” and many more.

Events/programs:

Make a Wish arrange some activities such as 48 hours ride for wishes, skate for the stars, Season of wishes in order to raise their fund for those vulnerable children.

Target Market:

This organization's target market is almost everybody who are solvent and have the ability to donate in order to raise their funds.

Organization with similar function:

Starlight Children's foundation Canada, Operation enfants soleil, The Diabetic's children foundation, Montreal Canadians children foundation, Just for kids foundation etc.

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