Premium Essay

Marketing Concepts Unit 2 Complete

In: Business and Management

Submitted By star141107
Words 950
Pages 4
Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for USA Today.

Having to deal with dwindling subscription numbers USA Today did two more recent revamps of its newspaper and website. In 2011 the company did a few changes to its layout of the paper including changing the font of some headlines and changing the white space. In May of 2012 the company hired a new president and publisher, Larry Kramer, founder of MarketWatch. In 2012 they did a major change of its website and newspaper. It has changed its logo for the first time since its been printed. The globe logo is now replaced with a large circle that coordinates to the color of the topic discussed, for example green is for the money section. They also changed the look of the website to a cleaner, more interactive look. They are one of the only national newspapers that does not charge for online access. USA Today has always been innovative in how it gives news to readers and the leadership does not feel that its readers should not have to pay to try its way.

Strengths:
1. Innovative
2 Visually different from other newspapers; easily to recognize at newsstands
3. Individual State information
4. Works with third-party buyers(hotels) to increase readership.

Weaknesses:
1. Low ratings from Critics
2. Does not have pay wall to charge online readers
3. two-thirds of readers do not actually pay for the newspaper. They receive free copies from third-party buyers.

Opportunities:
1. Company can utilize and partner with other websites to bring traffic
2. Kindle/Nook popularity. Can sell electronic subscriptions to readers.

Threats:
1. Readers changing their habits where they’re getting their news. Such as social networking sites instead of newspapers.
2. Rising competition from New York Times and Wall Street Journal...

Similar Documents

Premium Essay

Marketing

...assignment has not been submitted for assessment in any formal course of study. 2. I understand the definition and consequences of plagiarism. My assignment will be cancelled and failed if it is copied from another student, book or internet website. Assignments to be submitted as per specified due dates as published in assignment briefs. Faculty policy requires that assignments are to be submitted to your lecturer/ tutor in class or in faculty office. In case of late submission please attach the late submission form, signed by the head of department or tutor. Student Signature Date: Formative Deadline: Date(s) Submitted: Summative (Final) Deadline: Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: □ HND Computing □ HND Business □ EDSML For Tutor Use Only Date / Time _______________________________ Signature __________________ □ Late Submission Note: - Attach this part with your assignment x-----------------------------------------------------------------------------------------------------------------------------------------------------------------------x Edwardes College Peshawar For Student Record Student Name: Subject Name: Assignment #: Assignment Title: Issue Date: Date(s) Returned to Student: Student Signature Note: - Keep this part for your own record Date Formative Deadline: Date(s) Submitted: Summative(Final) Deadline: Tutor Signature & Date Subject/Unit Number: College Number: Tutor Name: Qualification: Semester: Assignment /......

Words: 3216 - Pages: 13

Premium Essay

Strategic Marketing Management

...200087 Strategic Marketing Management School of Business│Learning guide Autumn 2012 HOW TO USE THIS LEARNING GUIDE ICON KEY Activity Checklist Deadline Handout Hint Important information Online activity Reading Toolkit Warning This learning guide supplements the unit outline and is designed to help you navigate through the unit. It will help you focus on what you need to do for classes and the various assessment tasks. You should consult the relevant section of the learning guide as you plan your study – it will highlight the main things that you should be getting out of the resources available and provide guidance on teaching activities and class preparation. The learning guide also offers some study tips to assist you in developing the skills and techniques of an effective learner at university level. In addition to acquiring information and skills relevant to this unit, you should also focus on developing the habits and tools of a successful university student. As an adult learner you need to take control of your own learning and ensure your own success. This learning guide is specifically designed to help you achieve this. A standard set of icons is used throughout the learning guide to make navigation easier. Use the icons to quickly identify important information, things you need to do and hints for doing them.           STAFF Unit Coordinator Peter Cordina Building ED.G.68, Parramatta campus Phone: 9685 9583 Point of first contact Unit......

Words: 6882 - Pages: 28

Premium Essay

Marketing

...UNIT 4 Marketing Principles LO2 Be able to use the concepts of segmentation, targeting and positioning CASE STUDY: You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the business to implement these recommendations satisfactorily. TEAM ASSIGNMENTS PRESENTATION: 15 MINUTES LEARNING OUTCOME 2: Be able to use the concepts of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service Submission Deadline: November 16, 2015 TEAM ASSIGNMENT: AC 2.1 Show macro and micro environmental factors which influence marketing decisions Guiding Term Paper Questions The business believes that competition from nearby businesses is preventing it from growing and increasing sales. However many other micro and macro factors are impacting sales and its marketing decisions. So show the......

Words: 3154 - Pages: 13

Premium Essay

Assignment

...|Unit: |4 |Marketing Principles | | |Credit Value: | |15 credits | | |QCF Level 4 | |Unit Code: F/601/0556 | | |Assignment ref: 4/Term2/2012 | |Learning Outcomes: | | | |1 Understand the concept and process of marketing | | | |2 Be able to use the concepts of segmentation, targeting and positioning | | | |3 Understand the individual elements of the extended marketing mix | | | |4 Be able to use the marketing mix in different contexts. | | | | |Learner’s Name: | | | ...

Words: 2332 - Pages: 10

Premium Essay

Sem 5 Bca

...Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune University of Pune Pattern 2008, w.e.f. 2010-11 Semester – V Course No. 501 502 503 504 505 506 Subject Name VB.NET or VB.NET Programming Internet Programming and Cyber Law Principals of Marketing Core Java Project work ( VB ) Computer Laboratory and Practical Work (.NET + Core Java ) Semester – VI Course No. 601 602 603 604 605 606 Subject Names E-Commerce Multimedia Systems Introduction to Syspro And Operating Systems Advance Java Project Work (Banking & Finance, Cost Analysis, Financial Analysis, Payroll, EDP, ERP etc.) Computer Laboratory and Practical Work (Multimedia + Advanced Java) University of Pune, T.Y. B.C.A., Semester V & VI 2 T.Y. B.C.A. Semester V Subject Name -: VB.NET or VB.NET Programming. Course Code -: 501 Sr. No. 1. TOPICS .NET Framework (Introduction to .NET Framework) 1.1 Introduction 1.2 CLR 1.3 CTS 1.4 MSIL 1.5 Garbage Collection 1.6 Assemblies 1.6.1 Assembly content 1.6.2 Assembly types VB.Net Programming 2.1 Windows Forms 2.1.1. Setting Title Bar Text 2.1.2. Seeing the initial position of a form 2.1.3. Minimizing/Maximising a form 2.1.4. Working with multiple forms 2.1.5. Setting the StartUp Form 2.1.6. Adding controls......

Words: 3973 - Pages: 16

Premium Essay

Assignment

... | |Unit Title |Marketing Principles | |Unit Code |F/601/0556 | |Assignment No |01 | |Level |Level-5 HND | |Credit value |15 credits | |Assessor | | |Deliverer | | |Handout Date | | |Hand in Date |31/07/2014 | Assignment Title: Making Marketing Decisions You have been appointed as the Marketing Consultant to advise Boots’ the retailers management on formulating the company’s marketing strategy. You are......

Words: 1867 - Pages: 8

Premium Essay

Mba5501 Syllabus

...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations.......

Words: 3472 - Pages: 14

Premium Essay

Businees

...Business | Unit (No. and Name): | Unit 3 Intro to Marketing Part 2 | Start Date: | 18th December 2014 | Deadline Date: | 16th January 2015 | Marking Tutor: | Danielle Vipond | Internal Verifier (Brief): | Tam Baldwin | Brief Verified (Date): | | Internal Verifier (Assessment) | Tam Baldwin | Targeted Criteria: | P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | Achieved: | | | | | | | | | | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | Achieved: | | | | | | | | | | D1 | D2 | D3 | D4 | D5 | D6 | D7 | D8 | Achieved: | | | | | | | | | Plagiarism: Work handed in against this brief must be the learner’s own work. Any content not generated by the learner must be appropriately referenced; otherwise it will be taken to be that of the learner submitting it. Any infringement of the College’s Plagiarism guidelines will result in the Assignment not being marked and Disciplinary proceedings initiated. Scenario: | You work for a large marketing agency that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products and services. Your marketing agency has a varied portfolio of clients and you have been given a range of business tasks to complete to help maintain their business and that of their clients. | Assessment Tasks: | Number | Task | Criteria Targeted | 1. | * Following your attendance at the workshop for P3 you will be given a proforma to complete (see Moodle......

Words: 1270 - Pages: 6

Premium Essay

Business

...CIM Level 3 module: Marketing Principles Marketing Principles is a module that sits within the suite of Level 3 modules. You can also combine this with the other Level 3 module to achieve the CIM Foundation Certificate in Marketing. Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Bite-size awards Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate. As a marketer, it is important to understand a number of key concepts and be able to apply them to your business environment. This module will give you a grounding in a number of core principles. Aims of the Module Marketing Principles Assessment by exam Award in Marketing Principles Customer Communications Assessment by assignment Award in Customer Communications This module provides an understanding of the key concepts and terminology used in marketing. It also gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context. Full......

Words: 995 - Pages: 4

Premium Essay

Strategic Management of the Alibaba Group

...Professor Sam Min Lecture 2 New Product Concept [pic] Concept Generation • Form (the physical thing created, or, for a service, the set of steps by which the service will be created) • Technology (the source by which the form is to be attained) • Benefit/Need (benefit to the customer for which the customer sees a need or desire) Technology permits us to develop a form that provides the benefit. Concept Generation • Customer need firm develops technology produces form • Firm develops technology finds match to need in a customer segment produces form • Firm envisions form develops technology to product form tests with customer to see what benefits are delivered Note: the innovation process can start with any of the three inputs. New Product Concepts and the New Product [pic] You need at least two of the three inputs to have a feasible new product concept, and all three to have a new product. The Soft Bubble Gum Example • Benefit: “Consumers want a bubble gum that doesn’t take five minutes to soften up.” • Form: “We should make a softer, more flexible bubble gum.” • Technology: “There’s a new chemical mixing process that prevents drying out of food and keeps it moist.” [pic]Are the followings good concepts? “Learning needs of computer users can be met by using online systems to let them see training videos on the leading......

Words: 1064 - Pages: 5

Premium Essay

Csusb Mba Catalog 2012-2014

...Security Entrepreneurship Finance Global Business Information Systems and Technology Management Marketing Management Supply Chain Management Master of Business Administration for Executives Master of Business Administration for Professionals College of Business and Public Administration Jack Brown Hall, Room 282 (909) 537-5703 mba.csusb.edu MASTER OF BUSINESS ADMINISTRATION Requirements (48 units) The Master of Business Administration (M.B.A.) program provides postbaccalaureate students with a high-quality master-level education in the field of business administration. The program is designed to prepare promising students for positions of increasing responsibility and leadership through education in the broad scope of business and through in-depth knowledge in one or more specialized areas of business. The program is open to all qualified students, regardless of undergraduate major. Students who do not have a background in the area of business administration can obtain this required capability by completing designated prerequisite courses or through individual study with competency demonstrated through credit by examination or by demonstrated work experience. Admission to the M.B.A. Program In addition to the general requirements of the university, specific requirements for admission to classified graduate status are: 1. A bachelor's degree from an accredited college or university; 2. Submission of an acceptable Graduate Management Aptitude Test (GMAT) test......

Words: 5568 - Pages: 23

Premium Essay

Kiniect

...Education Division Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10  If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10  If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking......

Words: 6513 - Pages: 27

Premium Essay

Sdsd

...BUSINESS ADMINISTRATION(MBA) Submitted By: Submitted To: Navjot Kaur Rana Mr.Jitender Kashap Roll no. 1801 Director of TCG 2nd semister SESSION (2010-2011) THE CORPORATE GURUS ACKNOWLEDAGEMENT I feel overwhelmed and express, beyond words, my heart gives thanks to the people who have helped me to complete my project. The employee of the factory and the member of the senior management of the Lotus Bawa were guiding factors without whose help it would have been impossible for me to do this project in detail. I express my sentiments of gratitude and indebtedness to honorable Mr.Jitender Kashyap, Assistant Marketing Manager, Lotus Bawa, Jalandhar, who gave me an opportunity to get training in their organization.I am also thankful to the other marketing department employees, who spread their precious for giving their vast knowledge. I am also my sincere gratitude to Dr Anupama Bains (Director) of THE CORPORATE GURUS,BANUR, for their guidance and inspiration, which served to be the sheet anchor in preparing this report. Last but not the least, great thanks to my parents for helping me round the clock, which have been a great encouragement for me. ......

Words: 7791 - Pages: 32

Premium Essay

Aas Sss Sss Cccs Sss

...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ..........................................................

Words: 6677 - Pages: 27

Free Essay

Deis

...UNIT OUTLINE Read this document to learn essential details about your unit. It will also help you to get started with your studies. BMA604 Consumer Decision Making Semester 2, 2015 THIS UNIT IS BEING OFFERED IN: HOBART & BY DISTANCE Taught by: Professor Aron O’Cass (Unit Coordinator) CRICOS Provider Code: 00586B BMA604, Consumer Decision Making 2 Contents Contact Details ........................................................................................................................................ 2 Unit Description ...................................................................................................................................... 3 Prior Knowledge &/or Skills OR Pre-Requisite Unit(s) ............................................................................ 3 Enrolment in the Unit ............................................................................................................................. 3 When does the unit commence? ............................................................................................................ 3 University of Tasmania Graduate Quality Statement ............................................................................. 3 Intended Learning Outcomes for BMA604 ............................................................................................. 4 Learning Expectations and Teaching Strategies/Approach ........................................................

Words: 6673 - Pages: 27